About this episode

This episode explores how advancements in ad tech are helping brands save money in streaming TV advertising.

Discover how direct-buying infrastructure, first-party data clean rooms, and large language models are transforming streaming TV advertising by maximizing premium sports inventory and eliminating costly programmatic fees.

People in this episode

Host: Mike Shields

Topics covered

• ad tech
• streaming TV
• advertising
• data privacy
• cost reduction

Keywords

• ad tech
• streaming TV
• first-party data
• cost savings
• advertising technology

Mentioned in this episode

Organizations: direct-buying infrastructure, first-party data clean rooms, large language models, streaming TV advertising, premium sports inventory, programmatic fees

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• Inside The Global Rebrand Of Sam's Club Connect · July 7, 2026 · 13 min
• Vizio’s Strategy to Dominate the Smart TV OS Market · June 30, 2026 · 11 min
• Inside SharkNinja's Ad Optimization Playbook · June 23, 2026 · 22 min

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