About this episode

Dave Kersey from SharkNinja discusses innovative ad strategies that leverage TikTok Shop for retail growth.

SharkNinja Global Head of Media Dave Kersey reveals how the brand bypassed traditional CPG playbooks to build an agile, creator-centric growth engine that turned TikTok Shop into a primary retail driver and revolutionized real-time media optimization.

People in this episode

Host: Mike Shields

Guest: Dave Kersey

Topics covered

• ad optimization
• media strategy
• e-commerce
• creator economy
• real-time media

Keywords

• SharkNinja
• ad optimization
• TikTok Shop
• creator-centric
• media strategy

Mentioned in this episode

Organizations: SharkNinja, TikTok Shop, CPG

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