Next in Nonprofits

Laura Hinrichsen is the Senior Vice President of Integrated Media Solutions at AGP, a full-service agency that works exclusively with nonprofits. Its services include direct mail, web, email, and the paid media work that Laura’s team leads, both online and offline. Laura joins Steve for a primer on paid advertising for small and mid-sized organizations that may assume it’s only for the big nonprofits. She explains why “we tried Facebook and it didn’t work” usually means an organic post rather than paid social. She also makes the case for keeping fundraising asks off your organic page, since low engagement can shrink who sees your posts. Boosted posts and small paid campaigns are an accessible entry point. The conversation covers how Google Ad Grants and paid search work together. Grant accounts can now run Performance Max campaigns, and Laura discusses how AI search and Generative Engine Optimization (GEO) are changing the picture. Laura also explains why your website and landing pages need to be ready before you spend. The conversation also includes programmatic advertising, which buys audiences and behavior rather than specific websites. They also look at audio, video, and streaming placements, low-production authentic video, and affordable influencer endorsements through Cameo for Business. Laura emphasizes the advantage nonprofits already have: first-party data. Your donor profiles, website visitors, and social followers can feed targeted campaigns and lookalike audiences. Get more details on how to subscribe on our podcast page. Please consider leaving a review on Apple Podcasts or your platform of choice. Thanks!

Robert J. Bolton Jr. is the President and Executive Director of The Interchurch Center (TIC), whose mission is " to foster interreligious engagement and promote social good, The Interchurch Center remains rooted in traditions of hospitality, community care, and meaningful exchange." Pastor Belton joins host Steve Boland to talk about the mission of shared-space organizations using The Interchurch Center as an example in the New York City community. Robert shares examples of how providing space for nonprofits (in this case below-market rents) can impact multiple missions. Organizations like Metro World Child is a story of a mission leasing more space for less financial costs. The nature of space-use after the COVID pandemic has changed, and The Interchurch Center has operating largely on earned revenue, but is considering fundraising to expand the mission. They serve nonprofits of all kinds - not necessarily faith-based groups - which come together under the one roof. Listen now, download the file for later here, or subscribe to the podcast on your phone for automatic updates. Get more details on how to subscribe on our podcast page. Please consider leaving a review on Apple Podcasts or your platform of choice. Thanks!

Andy Goldman-Gray is a Founder of Nonprofit Strategy Group, "a partnership of experienced, successful nonprofit executives with a full range of expertise and roles, including Executive Director, Chief Advancement Officer, Chief Marketing Officer and Operations." Andy joins the podcast to talk about creative collaborations, including things that may include a merger or acquisition, but also may be sunsetting (closures) or other changes. Host Steve Boland talks with Andy about mission over legal structure and imperative of boards to commit to the success of the missions even if some changes happen in business structures. Nonprofits in a healthy, sound space at the moment could be taking this time to assess their immediate partners and consider impacts of not all of them are as healthy or if they may have different challenges. Formal and informal collaborations strongly relies on trust-building, so Andy recommends boards and staff think about early conversations to build trust with potential partners. Foundations and other funders and considering funding for the work of collaboration, so consider checking to see if some additional dollars may help prioritize these conversations. There is much more in the full conversation, so give a listen!