🌳 Stick Nation: Paying Attention, One Stick at a Time

About this episode

Leslie explores the Stick Nation community on Instagram, discussing the significance of sticks in our lives with its founders and a columnist.

Celebrate Earth Day, the niche way. LINKS: Join the Niche List (our monthly newsletter…er, Nicheletter) Become a part of the United Nicheons, the Niche to Meet You Patreon BUY MERCH!!!!! Have feedback or just want to say hi? Email us: hello@nichetomeetyou.show Thanks to our show sponsor, 1440 Daily News Digest. Click here to join the 4 million folks getting great news in their inbox every day (like, Leslie)! EPISODE NOTES: In this episode, Leslie heads into the wilds of Instagram to explore one of the internet’s most unexpectedly wholesome communities: Stick Nation (or should we call them Stick Nicheon?!?!). What started with a single stick and a simple review became a global phenomenon, now with over 3 million followers united by their love of nature’s simplest artifact. Leslie talks with the founders of @officialstickreviews, Logan and Boone, about how their playful videos turned into viral content and why sticks—yes, literal sticks—hold such power in our stories, imaginations, and daily lives. Along the way, Leslie finds a stick of her own, puts it through the rigorous Stick Review process, and even recruits her three-year-old daughter for a neighborhood stick hunt. Plus, New…

People in this episode

Host: Leslie Eiler Thompson

Guests: Logan, Boone

Topics covered

• Earth Day
• nature
• social media
• community
• viral content

Keywords

• Stick Nation
• Earth Day
• Instagram
• viral videos
• nature

Sponsors

1440 Daily News Digest

Mentioned in this episode

Organizations: Instagram, New York Times, Harvard

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