Shrinkflation: The Way Grocery Bills Are Getting Higher While Food Packages Are Getting Smaller - Part 2

Shrinkflation: The Way Grocery Bills Are Getting Higher While Food Packages Are Getting Smaller - Part 2

From NightSide With Dan Rea by WBZ-AM

April 24, 2026 · 39 min

About this episode

The episode discusses the phenomenon of shrinkflation in grocery shopping, highlighting how prices have increased while package sizes have decreased over the years.

Have you noticed with your weekly grocery shopping that the grocery bill seems to be higher than it was 5-6 years ago, yet you’re getting less food? A new analysis from InvestorsObserver tracked the price and package size of America’s most popular grocery brands across six years, from 2020 to 2026 and found the results to be surprising… The average American family of four is spending $741 more a year than in 2020 for the exact same groceries. Additionally, four of America's most beloved brands: Frosted Flakes, Doritos, M&M’s, and Cheerios quietly shrank their packages while raising prices…Have you experienced shrinkflation over the last 5-6 years? See omnystudio.com/listener for privacy information.

People in this episode

Host: Dan Rea

Topics covered

  • shrinkflation
  • grocery prices
  • food packaging
  • consumer spending
  • brand analysis

Keywords

  • shrinkflation
  • grocery bills
  • food packages
  • consumer prices
  • Inflation
  • InvestorsObserver
  • Frosted Flakes
  • Doritos
  • M&M’s
  • Cheerios

Mentioned in this episode

Organizations: InvestorsObserver

Products: Frosted Flakes, Doritos, M&M’s, Cheerios

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