Sam Buschman on Cheese, Wisconsin Culture & Going Viral (Hour 2)

Sam Buschman on Cheese, Wisconsin Culture & Going Viral (Hour 2)

From Nite Lite with Pete Schwaba and Greg Bach by Pete Schwaba and Greg Bach

May 6, 2026 · 43 min

About this episode

Sam Buschman, the 'Cheese Queen of Wisconsin,' discusses cheese culture and her social media presence.

Sam Buschman, known as the “Cheese Queen of Wisconsin,” joins Pete and Greg to talk all things cheese. From her social media presence to Wisconsin’s deep-rooted cheese culture, she shares how she built her brand and why the state’s dairy identity continues to stand out. Sign up for the Civic Media Newsletter.  Check us out on Instagram: @nitelitecm and our Facebook Relevant links from this hour:  Her Instagram Her LinkTree Guest: Sam Buschman

People in this episode

Hosts: Pete Schwaba, Greg Bach

Guest: Sam Buschman

Topics covered

  • cheese
  • Wisconsin culture
  • social media
  • branding
  • dairy identity

Keywords

  • cheese
  • Wisconsin
  • social media
  • branding
  • dairy culture
  • Cheese Queen

Mentioned in this episode

Organizations: Civic Media, Instagram, Facebook

Places: Wisconsin

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