Meg Talks AI Summaries and EEAT with Tom Ritter
From NJ Criminal Podcast by Legal Podcasting
March 6, 2026 · 56 min
About this episode
Meg McCormick Hoerner discusses the impact of AI on the legal profession with Tom Ritter, focusing on authority in online searches and the importance of EEAT.
AI is already deciding which lawyers show up as the authority when scared consumers search “what happens if I was just arrested in New Jersey?”—long before they ever click on a website. In this episode, former NJ prosecutor and NJ Supreme Court Certified Criminal Trial Attorney Meg McCormick Hoerner talks with Tom Ritter of Jornio.com about how Google’s AI summaries and LLMs are changing the business of law in criminal and family practice. They cover: NJ’s new technology CLE requirement and how ethics regulators are talking about AI Why EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) matters more than generic SEO in 2026 How local, niche firms can beat big billboard budgets in AI summaries Practical steps small firms can take this week to stop diluting their authority online Tom also shares how Jornio maps a law firm’s real‑world authority against its EEAT and builds content clusters so AI can confidently surface that lawyer as the best match for specific case types and geographies. Learn more at Jornio.com and LegalPodcasting.com
People in this episode
Host: Meg McCormick Hoerner
Guest: Tom Ritter
Topics covered
- AI in law
- EEAT
- legal technology
- criminal law
- family law
- SEO
- law firm marketing
Keywords
- AI summaries
- lawyers authority
- technology CLE requirement
- SEO
- local firms
- content clusters
- criminal practice
Mentioned in this episode
Organizations: Jornio.com, LegalPodcasting.com
Places: New Jersey
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