🌱 Ep 30. Behind the Label: How Data is Rewriting the Rules of Fashion with Jothi Kanayala and Atnyel Guedj (x Fashion District

About this episode

This episode explores how data and technology are transforming the fashion supply chain by enhancing transparency and understanding its true costs.

This is a special episode in partnership with Fashion District London [https://www.fashion-district.co.uk/] What if you could trace every thread of a garment – from the cotton field to the shop floor and all the way to the recycling centre – and understand its true cost? Not just the financial cost, but the environmental, social, and human cost? That's the question at the heart of this episode. The fashion supply chain is one of the most complex systems in the world, and for decades it has operated largely in the dark. But a new generation of technology companies is changing that – gathering data, building transparency, and helping brands finally understand what is actually happening behind their labels. We are joined by Jothi Kanayalal from Clothing Connected [https://clothingconnected.global/] and Atnyel Guedj from Made2Flow [https://www.made2flow.com/], who together offer a fascinating window into what it means to truly know your supply chain. What We Cover in This Episode * Why the fashion supply chain has operated in the dark for so long – and why that is rapidly changing * Why a garment label saying "Made in Bangladesh" tells us almost nothing – and why two thirds of a…

People in this episode

Host: Mili Tharakan

Guests: Jothi Kanayalal, Atnyel Guedj

Topics covered

• fashion supply chain
• transparency
• sustainability
• emerging technology
• data
• environmental impact

Keywords

• fashion
• supply chain
• data
• transparency
• sustainability
• environmental impact
• technology

Mentioned in this episode

Organizations: Fashion District London, Clothing Connected, Made2Flow

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