About this episode
The episode discusses the influence of algorithms on DJ culture and music promotion.
Keep honking, piggies: I’m listening to whatever rockslop the algorithm just sicked up for me! So we’ve been circling a certain topic for a while now – in order to be fashionably off-cycle rather than just late to the party, of course – and we’ve finally done enough muck-raking to present you with our red-hot take. It’s verifiable: your favourite DJ is a psyop. We jest, mildly. But why is it so satisfying to point to popular things and call them a psyop? And it’s not just Geese, the perfectly solid rock band that launched a thousand hysterical thinkpieces . Angine de Poitrine? Évidemment. Rita Ora? Innit. But what about the current numerical titans of dance music? Your Josh Bakers, Kettamas, Silva Bumpas and, of course, your Freds Again? What does it take to reach the premier league in the age of algorithm? In this episode we break down the tectonic shifts underway in the game of selling yourself, and how video clips, vlogging, ‘content seeding’ and engineered virality are becoming standard promo tools from the mainstream to the underground. Is your favourite DJ paying low four-figure sums to have someone manufacture a viral moment during their next set? Honestly, they might be…
People in this episode
Hosts: Chal Ravens, Tom Lea
Topics covered
- DJ culture
- algorithm influence
- music promotion
- viral marketing
- dance music
- content creation
Keywords
- DJ
- psyop
- algorithm
- viral moment
- music industry
- content seeding
- dance music
Mentioned in this episode
Organizations: Geese
More episodes of No Tags
- 68: Djrum or: How I Learned to Stop Worrying and Love the Clang · May 21, 2026 · 1h 46m
- 67: Sheffield, Synth City · April 30, 2026 · 1h 56m
- 66: First Quarter Report – the best music of the last three months · April 16, 2026 · 1h 16m
- 65: The indies fight back! Damon Krukowski on the value of sound · April 1, 2026 · 1h 55m
- 64: A new film canon! Rockufiction · March 18, 2026 · 1h 13m
- 63: Baltimore is still the engine room of US club music · March 9, 2026 · 1h 35m
Explore listener stats, chart rankings, contacts and more on the No Tags podcast page.