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Episode 66 -- When Tires Are About More Than Travel
Apr 15, 2026
26m 24s
Episode 65 -- Live From the Launch of the Nokian Tyres Hakkapeliitta 01
Mar 11, 2026
Unknown duration
Episode 64 -- Being Bolder in Our Storytelling Approach
Feb 16, 2026
Unknown duration
Episode 63 -- Making Tires For the Market, Not Just With the Market
Jan 13, 2026
Unknown duration
Episode 62 -- All-Weather Tires Travel from the Shop to the Arctic Circle
Dec 8, 2025
Unknown duration
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 4/15/26 |  Episode 66 -- When Tires Are About More Than Travel✨ | perseverancelung transplant+5 | JamesJay Thatcher | Outpost nATThatcher's Tire Pros and Auto Center | Cascadesdesert+1 | lung transplantperseverance+5 | — | 26m 24s | |
| 3/11/26 |  Episode 65 -- Live From the Launch of the Nokian Tyres Hakkapeliitta 01 | In March, Nokian Tyres launched the world's first studded winter tire to come with On-Demand Grip. On this episode of the Journey Podcast, we travel to the top of the world to test the tire with journalists from around the world. To learn more about the Nokian Tyres Hakkapeliitta 01, visit NokianTyres.com/01. | — | ||||||
| 2/16/26 |  Episode 64 -- Being Bolder in Our Storytelling Approach | When Tiina Frazer joined Nokian Tyres as global Vice President of Brand, Marketing and Communications in late 2025, she brought more than 30 years of global experience, including in North America. That international journey has shaped the way she sees consumers and brands – and instilled appreciation for the people at the counter selling products. On this month's Nokian Tyres Journey Podcast, Tiina discusses how that global marketing perspective will help guide the company's storytelling efforts. She also details the important role tire dealers have to play in helping Nokian Tyres build its brand. | — | ||||||
| 1/13/26 |  Episode 63 -- Making Tires For the Market, Not Just With the Market | Dave Johnston sold the first all-weather tire back in 1999 at a tire shop in Canada. Now, he's Nokian Tyres' Director of Portfolio, Pricing and Business Planning for North America. How does his experience as a dealer inform his approach to his current job, and what is the key to making tires in collaboration with the market, not just for the market? We sit down with Dave to discuss. | — | ||||||
| 12/8/25 |  Episode 62 -- All-Weather Tires Travel from the Shop to the Arctic Circle | Scott Gordon wanted the adventure of a lifetime. So, he put all-terrain Nokian Tyres Outpost nAT tires on his Land Rover and drove from Tennessee to the Arctic Ocean. How did the tire help him Extend His Adventures -- and change his life in the process? Plus, we sit down with Sullivan Tire Marketing Manager Mark Gillard, who helps us celebrate All-Weather Week by exploring how his company markets the only true four-season driving solution. Participate in All-Weather Week Dec. 8-12 by following Nokian Tyres on social media -- @NokianTyresNA on Instagram, Facebook, TikTok and Threads. Access our winter driving safety campaign at NokianTyres.com/First. | — | ||||||
| 11/11/25 |  Episode 61 -- Tackling the Toughest Roads in the Pacific Northwest | Nick Gibson shuttles mountain bikers into the most remote areas of Oregon and Washington. On the latest episode of the Nokian Tyres Journey Podcast, learn why the all-terrain Nokian Tyres Outpost nAT has been a game changer for his business, and why he won't run anything else on his vehicles. Plus, we're excited to announce ways dealers can get involved with All-Weather Week December 8-12. | — | ||||||
| 10/22/25 |  Episode 60 -- Travel With the Surpass AS01 to an Appalachian Road Rally | The Nokian Tyres Surpass AS01 faced the ultimate test this month: a road rally through the Appalachian Mountains. Join us for an experiential episode from the Overcrest Rally that follows drivers along some of the most famous, challenging roads in the United States. Nearly a dozen of them rode on our new ultra-high-performance all-season tire, and they offered glowing feedback about its performance in rain, on hairpin turns and through some of the most scenic roads they'll ever meet. | — | ||||||
| 9/16/25 |  Episode 59 -- Sitting Down With New SVP Chris Ostrander | Nokian Tyres continues to grow its sales efforts in the North American market with key hires designed to enrich service to our customers. One of those additions is Senior Vice President Chris Ostrander. Chris joins the podcast to discuss his "people-to-people" approach to leadership and what he'd like to accomplish in his first 100 days. | — | ||||||
| 8/13/25 |  Episode 58 -- It's Electric! | On the August episode of the Journey Podcast, it's an electric journey! What do EV drivers want, and what makes their vehicles unique? Automotive journalist and EV enthusiast Jordan Golson joins the show to break down the electric vehicle market, and why he believes Nokian Tyres is positioned well in the space. Then Nokian Tyres Development Manager Leo Hillman go in-depth on how Nokian Tyres makes tires that serve as seamless fits for electric vehicles. What sets us apart in the EV world, and what is our strategy in that segment? Learn more about Nokian Tyres' commitment to serving EV drivers! Visit NokianTyres.com/EVs. | — | ||||||
| 7/15/25 |  Episode 57 -- Remote Journeys From the Sawtooths to the Southeast | Chris Rogers co-owns a tire shop in Idaho. Noah Hudson-Peralta captures car content. This month, they're ready to take you on remote journeys on -- and off -- some of the best roads in North America. Why do Chris and his counter workers swear by the all-terrain Nokian Tyres Outpost family? What did Noah experience when he took the ultra-high-performance all-season Surpass AS01 on more than 300 hairpin turns through the Smoky Mountains? Follow Nokian Tyres on social media -- @NokianTyresNA on Facebook, Instagram, TikTok and Threads. | — | ||||||
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| 6/18/25 |  Episode 56 -- The Personal and Dealer Impact of Our North American Growth | Nokian Tyres' growth in Dayton, Tennessee is making an impact at the factory and throughout North America. On this month's Journey Podcast, we catch up with a Florida tire dealer who launched a relationship with Nokian Tyres because of the high-quality supply coming from our Dayton Factory. Then we catch up with Nokian Tyres Shift Supervisor Ethan Keur, who began as a production operator four years ago and has risen through the ranks thanks to a growth-driven culture in Dayton. Follow Nokian Tyres on social media. You can find us at @NokianTyresNA on Facebook, Instagram, TikTok and Threads. | — | ||||||
| 5/13/25 |  Episode 55 -- Coast to Coast During Road Trip Season | Road trip season is upon us, and drivers across North America are preparing for summer travel. On this month's episode of the Nokian Tyres Journey Podcast, BSI Service Center Vice President Brandon Bass joins us from Wilmington, North Carolina to explain how his family-owned shop finds success during one of the busiest times of year. Then, content creator Alex Howard returns to discuss the wide array of adventures he's taken on Nokian Tyres products, from the sands of Baja to the snow of the Sierra Nevada. Follow Nokian Tyres on social media! Visit @NokianTyresNA on Facebook, Instagram and Threads. | — | ||||||
| 4/9/25 |  Episode 54 -- Peak Performance With the Remedy and Surpass | "Nokian Tyres invented. Everyone else followed." That's what Tire Factory Sales Manager Pat Howley thinks about the performance journey Nokian Tyres has led for decades. On this episode, Pat analyzes the success of the all-weather Nokian Tyres Remedy WRG5 one year after its launch. And Brock Keen takes us on a journey across the American West to assess the performance of the new Nokian Tyres Surpass AS01. Follow Nokian Tyres on social media -- @NokianTyresNA on Facebook, Instagram, Threads and TikTok | — | ||||||
| 3/19/25 |  Episode 53 -- Navigating North America's Worst (and Most Beautiful) Roads | Who has the worst roads in North America? Nokian Tyres is asking drivers to vote. And Jordan Schiefer joins the show to discuss his experiences so far on the Nokian Tyres Surpass AS01, after driving a Tesla and Miata across the Rockies and West Coast. | — | ||||||
| 2/17/25 |  Episode 52 -- Surpass AS01 at Las Vegas Motor Speedway | Nokian Tyres launched the new Surpass AS01 at an event last week at Las Vegas Motor Speedway. On this episode of the Journey Podcast, we caught up with dealers and journalists to learn how the tire expanded their expectations of what an ultra-high-performance all-season product can deliver. You'll hear from dealers from Quebec to Arizona, Oregon to Florida and beyond. Learn more about the Nokian Tyres Surpass AS01 at NokianTyres.com/Surpass. | — | ||||||
| 1/22/25 |  Episode 51 -- It's Time to Expand Your Expectations | Nokian Tyres is pleased to introduce the Nokian Tyres Surpass AS01™, an ultra-high-performance all-season tire designed to Expand Your Expectations™ of what a tire can deliver. Nokian Tyres Development Manager Leo Hillman joins the show to explain how the Surpass AS01 delivers a complete driving experience. Then Alray Tire Owner Judd Huffman explores how his shop has served as part of the "heartbeat" of Boone, North Carolina after a hurricane devastated the community. Learn more about our new tire at NokianTyres.com/Surpass. | — | ||||||
| 12/18/24 |  Episode 50 -- 2024 Highlights from Key Stakeholders | On the 50th episode of the Nokian Tyres Journey Podcast, we dive into what made 2024 successful for Nokian Tyres and our partners. We chat with Vice Presidents Lauri Halme and Tommi Heinonen about our growth and customer relationships. We chat with tire shop owner John Linder about the rollout of the "home run" Nokian Tyres Remedy WRG5 all-weather tire. And we travel to Dayton for a visit with Warehouse Lead Jonathan Hall about the growing culture at our North American factory. | — | ||||||
| 11/13/24 |  Episode 49 -- How One New Nokian Tyres Dealer is Thriving | Niagara Battery & Tire started selling Nokian Tyres products just over two years ago. On this episode of the Journey Podcast, we check in with them to see how the relationship is going, why they signed on in the first place, and why they would recommend Nokian Tyres to customers and fellow dealers. Plus, we dive into the unique weather in the Niagara region, and how it plays into their product recommendations to consumers. | — | ||||||
| 10/9/24 |  Episode 48 -- Celebrating the 90th Anniversary of the Winter Tire | Nokian Tyres is celebrating 90 years since we invented the winter tire. In honor of the milestone, we're taking listeners behind the scenes to experience a treacherous winter tire film shoot. How did our flagship Nokian Tyres Hakkapeliitta winter tires help avoid disaster? Plus, Hakka Ambassadors weigh in on why they love Nokian Tyres winter tires. Celebrate with us at NokianTyres.com/Winter90. | — | ||||||
| 9/30/24 |  Episode 47 -- 25 Years Of All-Weather Tires | The all-weather tire celebrates its 25th anniversary this week! In honor of All-Weather Week, Nokian Tyres sits down with two experts in the only true year-round driving solution. Nick Fox of Gills Point S has sold all-weather tires for years as a dealer in Montana, Idaho and Utah. What is the key to educating drivers? And Nokian Tyres Development Manager Leo Hillman discusses how the inventor of the all-weather tire continues to serve as a leader, with six generations of all-weather products. | — | ||||||
| 9/26/24 |  Episode 46 -- Live From Our Grand Opening In Romania | On September 19, Nokian Tyres celebrated the grand opening of its new tire factory in Oradea, Romania. We attended the event and spoke with Senior Vice President of Operation Excellence Adrian Kaczmarczyk about how the factory represents our larger global business strategy. Plus, we are excited to invite dealers to get involved in two campaigns that celebrate major milestones for Nokian Tyres and our industry. | — | ||||||
| 8/14/24 |  Episode 45 -- Pushing the Limits in Spain And Alaska | How is tire testing in Spain helping Nokian Tyres develop tires for North American roads? And how is a tire shop in Alaska preparing for an electric future? Nokian Tyres sits down with a tire test leader at Hakka Ring in the deserts of Spain to discuss tire testing at the state-of-the-art facility, then journeys to the Land of the Midnight Sun to explore how Alyeska Tire is embracing EV drivers. | — | ||||||
| 7/18/24 |  Episode 44 -- Why EV Drivers Love Nokian Tyres | It's an electric journey in the automotive space these days. As more drivers opt for electric vehicles, how is Nokian Tyres meeting their needs? A popular EV expert dives into why he, and a growing number of his fans, are Nokian Tyres customers. Then, Nokian Tyres Vice President of Product Management Marko Saari stops by to explain our Electric Fit symbol. How do we ensure the latest generations of all our tires are seamless fits for EVs? Learn more about Nokian Tyres' EV-ready tires at NokianTires.com/EVs. | — | ||||||
| 6/19/24 |  Episode 43 -- Assembling And Testing Tires In North America | Nokian Tyres has completed the ramp-up stage at its North American factory in Southeast Tennessee. On this month's show, we chat with Dayton Factory Warehouse Manager Keith Wilkerson about the significance of Nokian Tyres' new finished goods warehouse at the campus. And we catch up with Test Engineer Marc Cooper about our increased testing efforts in North America. | — | ||||||
| 5/14/24 |  Episode 42 -- Turning Sustainability Into a Selling Story | Protecting the environment is a vital pursuit, but it can be hard to connect the dots from sustainability to a tire's value to consumers. Thrive Regional Partnership's Rhett Bentley is accustomed to pitching how green practices can lead to growth. The chief communications officer weighs in on how to turn sustainability into a value proposition for drivers. | — | ||||||
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