They Invested In Poppi, Siete & Bachan's. How A 'Supernatural' Team Evaluates Early-Stage Brands.

About this episode

Chris Robb discusses how he evaluates early-stage brands and the factors that contribute to their success.

Chris Robb, founder of Supernatural Ventures and early investor in brands like Bachan's, shares how he evaluates founders before revenue, what separates breakout brands from the rest, and why most CPG companies waste money too early. You will learn: • Why unit velocity matters more than total revenue in early retail growth • How to price your first fundraising round without hurting future raises • Why packaging is the one area early brands should overspend on • How to use retailers and store buyers as real world product validation before scaling • What Chris looks for in founders before investing pre revenue capital Chris also breaks down how Supernatural Ventures approaches pre-seed investing, why he avoids heavy marketing spend early on, and how brands can build momentum organically before raising larger rounds.

People in this episode

Guest: Chris Robb

Topics covered

• early-stage brands
• investment strategies
• consumer packaged goods
• founder evaluation
• retail growth

Keywords

• investment
• founders
• CPG
• retail
• packaging
• fundraising
• organic growth

Mentioned in this episode

Organizations: Supernatural Ventures, Bachan's, Poppi, Siete

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