39: Click, Connect, Give: Digital Fundraising Tips for Building Donor Relationships
From Nonprofit Expert by DonorPerfect | Nonprofit Fundraising Experts
December 15, 2025 · 48 min
About this episode
This episode discusses how nonprofits can enhance donor relationships through digital interactions and engagement data.
In this episode of Nonprofit Expert, we dive into how nonprofits can transform digital interactions into lasting donor relationships. Join Constant Contact’s Matthew Montoya and DonorPerfect’s Darryl Moser as they share essential nonprofit fundraising tips on leveraging clicks, opens, and engagement data to truly understand and engage your audience. You'll discover why click rates matter more than open rates, how to use segmentation to send targeted messages, and how thoughtful digital connection drives more meaningful and frequent giving. Whether you're new to nonprofit fundraising or looking to sharpen your marketing for nonprofits, this episode offers practical strategies for turning digital touchpoints into valuable donor connections. Connect with DonorPerfect LinkedIn | Facebook | Instagram | TikTok | X
People in this episode
Guests: Matthew Montoya, Darryl Moser
Topics covered
- digital fundraising
- donor relationships
- nonprofit marketing
- engagement data
- segmentation
- meaningful giving
Keywords
- digital fundraising
- donor relationships
- engagement data
- nonprofit marketing
- click rates
- segmentation
- targeted messages
Mentioned in this episode
Organizations: Constant Contact, DonorPerfect
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