
Nonprofit Launch Plan Podcast for Startup, Small, and Growing Nonprofits
by Matt Stockman
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Recent episodes
From Vision to Execution: How ShowerUp Grew into a Multi-City Nonprofit (Ep #49)
May 6, 2026
45m 51s
From Dream to Impact: Your Nonprofit MVP Blueprint - Pt. 2 (Ep. 48)
Apr 29, 2026
12m 14s
From Dream to Impact: Your Nonprofit MVP Blueprint - Pt. 1 (Ep. 47)
Apr 22, 2026
16m 40s
Nonprofit Fundraising: How To Respond When a Prospect Goes Silent (Ep. 46)
Apr 15, 2026
18m 36s
Nonprofit Leadership: Building a Strong Executive Director and Board Partnership (Ep 45)
Apr 1, 2026
26m 50s
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| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 5/6/26 | ![]() From Vision to Execution: How ShowerUp Grew into a Multi-City Nonprofit (Ep #49) | What does it actually take to move a nonprofit from an idea to a sustainable, growing organization?In this episode of the Nonprofit Launch Plan Podcast for Startup, Small, and Growing Nonprofits, Matt Stockman sits down with Paul Schmitz, founder and executive director of ShowerUp, to talk about the real-world journey of building a nonprofit from the ground up.What started as a simple vision to provide mobile showers for people experiencing homelessness has grown into a multi-city nonprofit serving thousands through mobile shower and laundry services. But this conversation goes far beyond the story itself.Paul shares practical insight into: Identifying a real community need Taking the first steps toward launching a nonprofit Building a strong nonprofit board Creating donor systems and fundraising infrastructure Avoiding mission drift Scaling sustainably without losing focus Developing succession plans and long-term organizational health Leading volunteers and staff without burning out If you're a nonprofit founder, executive director, ministry leader, or someone considering launching a nonprofit organization, this episode provides practical guidance and leadership insight you can apply immediately.One of the most powerful moments in the episode comes when Paul describes the emotional impact of ShowerUp’s first outreach event. After nearly 50 days without access to a shower, one guest walked out and simply said, “I feel human again.” That moment helped define the heart of the organization and reinforced the importance of building programs that restore dignity, not just meet technical needs.This episode is especially valuable for: Startup nonprofits Small nonprofit organizations Faith-based nonprofit leaders Ministry founders Executive directors Nonprofit board members Leaders trying to scale responsibly Organizations struggling with focus or mission drift Key Topics Covered How to validate a nonprofit idea before launching What founders should do before filing for 501(c)(3) status Why many nonprofit boards fail early on How to recruit better board members Donor experience and nonprofit fundraising systems Why clarity matters when scaling a nonprofit The danger of chasing grants outside your mission Volunteer leadership and organizational culture Succession planning for nonprofit founders Sustainable nonprofit growth strategies Resources & LinksShowerUpMission Drift, the book Paul mentions in the episodeConnect With Matt StockmanIf you’re building a startup, small, or growing nonprofit and want practical coaching, fundraising strategy, or help building a sustainable growth plan, connect with Matt through Nonprofit Launch Plan.Sign up for the weekly “Launch Briefing” email for nonprofit leadership strategies, fundraising insight, and practical next steps for nonprofit growth. Send an email with "Sign Me Up" in the subject line to matt@nonprofitlaunchplan.comWebsite: Nonprofit Launch Plan | Consulting & Fundraising for NonprofitsMatt's Email: matt@nonprofitlaunchplan.comLinkedIn: https://www.linkedin.com/company/nonprofit-launch-planMatt's LinkedIn: (1) Matt Stockman | LinkedIn | 45m 51s | ||||||
| 4/29/26 | ![]() From Dream to Impact: Your Nonprofit MVP Blueprint - Pt. 2 (Ep. 48) | Many startup nonprofits and growing organizations get stuck because they believe they need a building, full staff, major funding, or a polished infrastructure before they can begin serving people. In this episode of the Nonprofit Launch Plan Podcast, nonprofit growth coach Matt Stockman explains how to launch a Minimum Viable Program (MVP) so you can start small, create real impact, build momentum, and grow wisely. If you are starting a nonprofit, designing your first program, or trying to expand without chaos, this episode gives practical nonprofit startup strategies, nonprofit program development advice, and smart growth planning for mission-driven leaders. Most nonprofit founders have a version 10 dream but have never launched version 1.0. Matt breaks down why waiting for perfection delays impact and how serving a small number of people exceptionally well can become the foundation for long-term success. He also shares why evidence should drive growth, not emotion. In This Episode Why many nonprofit leaders stay stuck in vision mode What a Minimum Viable Program really is How to separate your long-term dream from your first practical step Why starting with five people may be smarter than trying to serve fifty How a 90-day pilot program reduces fear and builds momentum What metrics matter most for early nonprofit programs Why many nonprofits scale too early and create internal chaos How to grow stronger instead of simply growing faster Key TakeawaysStart Small to Start SmartYou do not need a building, full team, or large budget to begin helping people. Many successful nonprofits began with borrowed space, a folding table, and a few committed volunteers. Serve a Few People Exceptionally WellTrying to help everyone too early often lowers quality and creates confusion. Start with a manageable number, learn what works, and improve from there. Use a 90-Day Pilot ProgramInstead of launching something permanent, test your idea in a focused 90-day pilot. This lowers pressure, creates clarity, and gives you valuable data. Measure What MattersTrack participation, outcomes, stories, costs, demand, and lessons learned. Evidence builds confidence with leaders, donors, and future supporters. Let Evidence Drive GrowthDo not expand because emotions are high in the moment. Expand because results consistently prove the model works. Powerful Quote From This Episode“Your growth should follow the evidence, not the emotion of the moment.” Ask yourself this question today:What is the smallest version of my mission that could genuinely help somebody in the next 90 days?Get Matt's Nonprofit Launch Briefing (Weekly Email) A super-valuable weekly email that you will actually WANT to get in your inbox each week as you grow your nonprofit - no matter where you are in your nonprofit journey, there's something valuable in the Nonprofit Launch Briefing Weekly Email.Get on Matt's email list - just by sending a quick email to matt@nonprofitlaunchplan.com, with "Sign Me Up" in the subject line!website: www.nonprofitlaunchplan.comemail: matt@nonprofitlaunchplan.comLinkedIn: https://www.linkedin.com/company/nonprofit-launch-plan/Matt's LinkedIn: Matt Stockman | LinkedIn | 12m 14s | ||||||
| 4/22/26 | ![]() From Dream to Impact: Your Nonprofit MVP Blueprint - Pt. 1 (Ep. 47) | Many aspiring nonprofit leaders delay launching because they believe they need the finished version of the dream before they can begin.They think they need the building, the staff, the full budget, polished branding, and complete infrastructure before making impact. In this episode, Matt Stockman explains why that mindset keeps great missions stuck at the starting line.This is Part 1 of a two-part series focused on building what Matt calls your Minimum Viable Program (MVP), the smartest way to start small, help real people, create momentum, and learn what works before scaling.You’ll learn why successful nonprofits separate long-term vision from version one, how to focus on outcomes instead of structures, and how to start serving people now with the resources already available to you.If you have a big dream but feel overwhelmed by where to begin, this episode will help you take the next practical step.In This Episode:Why many nonprofit leaders confuse mission with visionThe danger of waiting for the “finished version” before startingWhat a Minimum Viable Program really means for nonprofitsWhy version one should never look like version tenHow small early wins build donor confidence and momentumWhy outcomes matter more than buildings or programsPractical ways to launch with little money, staff, or infrastructureWhy access often beats ownership in the startup phaseA four-step framework for turning vision into actionKey TakeawayStarting small is not thinking small. Starting small is thinking wisely.Resources MentionedNonprofit Launch Plan Launchpad Workshop: Essentials for Moving from Nonprofit Idea to Impact, April 28 - 30, 2026. Sign Up Here - Launchpad Workshop for Nonprofits | Nonprofit Launch PlanConnect with Matt Stockman:Matt Stockman helps startup, small, and growing nonprofits build strong, sustainable foundations through leadership, fundraising, marketing, operations, programs, and finances.Email: matt@nonprofitlaunchplan.comWeb: Nonprofit Launch Plan | Consulting & Fundraising for NonprofitsMatt's LinkedIn: Matt Stockman | LinkedIn | 16m 40s | ||||||
| 4/15/26 | ![]() Nonprofit Fundraising: How To Respond When a Prospect Goes Silent (Ep. 46) | Ever had a donor prospect seem fully engaged… only to go completely silent? No reply. No questions. No decision.In this episode, Matt breaks down exactly what to do next when a potential supporter “ghosts” you, without coming across as pushy, desperate, or unsure.The reality is, silence almost never means rejection. More often, it means something far simpler and far more fixable.You’ll learn how to reframe what’s actually happening, avoid the most common follow-up mistakes, and step back into your role as a confident guide in the donor decision-making process.What You’ll Learn In This Episode: Why donor silence is almost never personal The 3 real reasons prospects stop responding The mindset shift every nonprofit leader needs to make about follow-up Why “just checking in” is hurting your results How to follow up with clarity instead of pressure A simple 4-step framework to re-engage silent prospects What to say (and what to avoid) in your follow-up messages How to create a “gentle decision moment” that invites a response The 4-Step Follow-Up Framework:Evaluate your last interaction Did you give a clear next step, or leave the decision entirely on them? Follow up with clarity, not pressure Reference where you left off, add value, and give a clear next step. Add value again Share a story, insight, or helpful resource that reduces uncertainty. Create a gentle decision moment Make it easy for them to respond, without feeling pressured. Key Takeaway:Your job is not to chase donors. Your job is to guide them.Follow-up isn’t about pressure, it is about getting clarity for the prospect and for you.Workshop Invitation:If you're in the early stages of building your nonprofit and need clarity around your mission, board, fundraising, and first programs, join the Launchpad Workshop: Essentials for Moving from Nonprofit Idea to Impact.📅 April 28–30 ⏱️ 1 hour per day (live + replay available) 💲 $49Learn more and sign up at: 👉 nonprofitlaunchplan.com/workshopIf You Found This Helpful:Be sure to follow the podcast, leave a review, and share this episode with another nonprofit leader who’s navigating donor conversations right now. | 18m 36s | ||||||
| 4/1/26 | ![]() Nonprofit Leadership: Building a Strong Executive Director and Board Partnership (Ep 45) | If your nonprofit feels stuck, the issue may not be your strategy or your effort. It may be the relationship at the core of your organization.In this episode, we revisit a foundational conversation with Bob Lonac on one of the most critical dynamics in any nonprofit: the relationship between the CEO or Executive Director and the board.When this relationship is healthy, aligned, and clearly defined, it becomes the backbone of a strong, growing organization. When it’s not, it creates confusion, friction, and ultimately limits your impact.Matt and Bob unpack what a healthy CEO and board partnership actually looks like, where things tend to break down, and how nonprofit leaders can build clarity, trust, and alignment moving forward.What You’ll LearnThe distinct roles of the CEO and the board and why confusion here causes problemsWhat a healthy, functional CEO and board relationship actually looks like in practiceCommon breakdowns that lead to tension, misalignment, or stalled growthHow to create clarity around expectations, authority, and accountabilityPractical ways to strengthen trust and communication between leadership and board membersWhy this relationship is foundational to long-term sustainability and impactWhy This MattersEvery nonprofit rises or falls on its leadership structure.You can have a compelling mission, strong programs, and passionate people. But if the CEO and board are not aligned, the organization will always feel like it’s working harder than it should.Getting this relationship right creates:Clear decision-makingStronger leadership confidenceHealthier governanceGreater long-term impactListen If You Are:A nonprofit founder or Executive Director navigating board dynamicsA board member who wants to better support leadershipA leader feeling friction or lack of clarity in governanceBuilding or rebuilding the foundation of your organizationIntro Context (Replay Note)This episode is a replay from earlier in the podcast, re-released due to its continued relevance for nonprofit leaders.Resources:Connect with Bob Lonac: www.boblonac.comRegister for the upcoming Launchpad Workshop: Launchpad Workshop for Nonprofits | Nonprofit Launch PlanContact Matt: matt@nonprofitlaunchplan.comLinkedIn: https://www.linkedin.com/company/nonprofit-launch-plan/Matt's LinkedIn: (1) Matt Stockman | LinkedIn | 26m 50s | ||||||
| 3/19/26 | ![]() Google Ad Grants Explained: Free Advertising Dollars Your Nonprofit Isn't Using | What if your nonprofit could reach people who are already searching for the exact problem you solve… without spending a dollar on ads?In this episode, Matt Stockman sits down with digital marketing strategist Matt Mundt to break down one of the most underutilized tools available to nonprofits today: the Google Ad Grant.Eligible nonprofits can access up to $10,000 per month in free Google search advertising. Yet most organizations either don’t know about it, don’t understand it, or never fully leverage it.This conversation provides a practical, strategic starting point to help you change that.What You’ll LearnWhat the Google Ad Grant is and how it worksWho benefits most from using itWhy most nonprofits fail to maximize the opportunityHow to use content to attract the right audienceCommon mistakes that can limit your results or get your account penalizedSimple first steps to get started (even if you feel overwhelmed)Key TakeawaysThe Google Ad Grant works best when you:Meet people at the point of needProvide helpful, relevant contentBuild trust before asking for support2. Content is the engine that makes this workNonprofits with more website content perform significantly better.Strong examples include:Blog posts answering real questionsDevotionals or educational resourcesEmbedded podcast or video contentThe goal is simple: Serve the visitor well enough that they stay, engage, and explore.3. Relevance determines performanceGoogle is constantly evaluating:What people searchWhether your content matches that intentHow long users stay on your siteIf your content doesn’t match the search, your ads will be shown less frequently.4. Start simple, then optimizeYou don’t need to master everything upfront.A strong starting point:Create a brand campaign (your nonprofit name)Add a few mission-related keywordsLink to helpful, relevant contentThen improve over time as you learn what works.5. Avoid these common mistakesDriving ads directly to a donation pagePromoting short-term eventsUsing irrelevant or misleading keywordsIgnoring account rules and compliance requirementsThese limit effectiveness and can even get your account suspended.6. Think like your audience, not your organizationThe most effective campaigns start with one question:What is someone typing into Google right before they need what we do?When you answer that well, you move from:Awareness → Engagement → Relationship → Support7. This is a long-term growth strategyGoogle Ads are not a quick win. They require:A learning periodOngoing refinementConsistent content developmentBut when done well, they create a steady stream of highly relevant traffic.Action StepsIf you’re just getting started:Apply for or activate your Google Ad GrantSet up a basic brand campaignIdentify 3–5 questions your audience is already askingCreate simple content that answers those questionsBegin testing and refiningResourcesLearn more about Matt Mundt: mattmundt.comRegister for the Launchpad Workshop: nonprofitlaunchplan.com | 33m 10s | ||||||
| 3/12/26 | ![]() Nonprofit Events Done Right: Purpose, People, and Planning (Ep 43) | For many nonprofit leaders, hosting a large event feels like a natural step in growing awareness and raising funds. But before you jump into planning venues, catering, invitations, and programming, there is a more important question to ask:Is your nonprofit actually ready to host an event?In this episode, Matt Stockman breaks down how nonprofit leaders can pressure test whether an event is the right next step for their organization, and the two foundational questions that should guide every successful nonprofit event.Done well, an event can introduce new people to your mission, deepen relationships with supporters, and generate meaningful funding. Done poorly, it can drain time, money, and energy while delivering disappointing results.What You’ll Learn in This EpisodeMany organizations assume an event is the logical next step for growth. But in many cases, nonprofits attempt large events before their team, donor base, or systems are ready.Before planning an event, ask yourself:Could your nonprofit absorb the financial loss if the event had to be canceled?Events often require significant upfront investment. If the financial risk of cancellation or underperformance would damage your organization, it may not be the right time.Event planning requires far more manpower than most leaders initially expect.Your team and volunteers must have the bandwidth to handle the operational demands.The biggest reason nonprofit events struggle is not poor execution.It is poor strategic focus.The Two Questions That Make or Break a Nonprofit Event1. What is the purpose of the event?Define a specific purpose statement using this simple formula:The purpose of this event is to raise or accomplish X, which will result in Y impact.Example:Raise $50,000Which will provide 20 new computer workstations at a community centerWhen the purpose is clear:Planning decisions become easierMessaging becomes strongerDonors better understand the impact of their giving2. Who is the target attendee?Another common mistake is trying to design an event “for everyone.”Instead, define your ideal attendee.Ask questions like:What age group are they in?What interests or hobbies do they have?What community networks are they connected to?What motivates them to support causes?When you understand who you are designing the event for, everything becomes clearer:Marketing messagesProgram designAtmosphere and experienceA Smarter Strategy: Start SmallOne final recommendation for nonprofit leaders planning their first event:Start smaller than you think you should.A smaller first event allows you to:Test your conceptIdentify what worksLearn from mistakesBuild momentum for future yearsA manageable proof-of-concept event is far better than launching something so large that it overwhelms your team.Key TakeawaysBefore planning a nonprofit event, pause and ask:Can our nonprofit handle the financial risk?Do we have the team capacity to execute it well?What is the clear purpose of the event?Who is the exact type of person we want to attend?When you answer these questions first, your event planning becomes more focused, strategic, and successful.Workshop MentionIf you're in the early stages of building your nonprofit, Matt invites you to join the upcoming:Launchpad Workshop: Essentials for Moving from Nonprofit Idea to ImpactDuring this live virtual workshop you will:Clarify your mission and visionDefine the right board structureBuild early fundraising strategiesDevelop your minimum viable programDates: April 28–30 Cost: $49Learn more and register at: nonprofitlaunchplan.comContact:Email: matt@nonprofitlaunchplan.comLinkedIn: https://www.linkedin.com/company/nonprofit-launch-plan/Matt's LinkedIn: Matt Stockman | LinkedIn | 19m 13s | ||||||
| 3/6/26 | ![]() Nonprofit Leadership: What To Do When Someone On Your Team Isn’t Delivering (E. 42) | Sooner or later, every nonprofit leader faces a difficult leadership moment. You bring someone onto your team because you believe in them. They care about the mission and want to help move the organization forward. But over time something starts to feel off. Deadlines slip. Details are missed. Results are not what they should be. Now you are left wondering what the real issue is.Is it a coaching problem?A communication breakdown?Or did you make the wrong hiring decision?In this episode of the Nonprofit Launch Plan Podcast for Startup, Small, and Growing Nonprofits, nonprofit growth coach Matt Stockman walks through a practical leadership framework that helps nonprofit leaders diagnose performance issues on their team and respond in a way that actually helps people improve.Instead of reacting emotionally or avoiding the conversation, effective leaders step back and diagnose the real cause of the problem.Matt explains the Three Scenario Framework, a simple diagnostic tool he regularly uses when coaching nonprofit leaders through team performance challenges.What You’ll Learn in This Episode• Why ignoring performance issues creates long term culture problems inside a nonprofit • The leadership mindset required to address team challenges early and constructively • Why many underperformance problems are actually symptoms of deeper issues • How to have productive conversations with team members who are strugglingThe Three Scenarios Behind Team Performance ProblemsMatt explains that when a team member is struggling, one of three things is usually happening.1. Execution Problems (A Skills Issue)The team member understands the role and expectations but struggles to execute consistently.This often means they need additional development such as:• Training • Coaching • Systems and processes • Skill developmentGreat leaders treat this the same way a coach treats an athlete who needs more practice.2. Understanding Problems (A Clarity Issue)In this situation the team member believes they are doing their job correctly, but the leader sees a gap in performance.This usually means expectations were not clearly communicated.The solution is leadership clarity:• Clearly define success in the role • Document expectations • Walk through examples • Maintain regular check insMany nonprofit leaders assume clarity exists when it actually does not.3. Strategic Alignment Problems (A Direction Issue)Here the team member understands the job and has the skills to do it, but they believe their approach is better than the organization’s strategy.When this happens leaders must explain the reasoning behind the strategy and how the work connects to the mission.Alignment improves dramatically when people understand why decisions are being made.Why This Matters for Nonprofit LeadersAvoiding performance conversations can create serious organizational consequences.When leaders ignore problems:• The issue continues • The employee never has a chance to grow • Lack of attention to the situation is a breeding ground for toxicity in your nonprofit.Your team is one of the most important assets your nonprofit has.Great leaders address problems with clarity, coaching, and purpose rather than avoidance.Workshop InvitationIf you are in the dreaming or early phases of launching a nonprofit, Matt invites you to join the upcoming virtual Launchpad Workshop: Essentials for Moving from Nonprofit IDEA to IMPACT.In this live workshop you will:• Clarify your mission and vision • Identify the right board members • Develop your initial fundraising approach • Build your minimum viable nonprofit programWorkshop DetailsApril 28–30 1 hour each day (virtual) Cost: $49Register atnonprofitlaunchplan.com → Click “Workshop”Email: matt@nonprofitlaunchplan.comLinkedIn: https://www.linkedin.com/company/nonprofit-launch-planMatt's Personal LinkedIn: Matt Stockman | LinkedIn | 19m 27s | ||||||
| 2/25/26 | ![]() Stop Wasting Time in Meetings: A Better Way to Brainstorm (Ep. 41) | Brainstorming meetings are supposed to spark creativity, solve problems, and move your nonprofit forward. But for many leaders, they end up feeling like a waste of time, energy, and attention. In this episode, nonprofit growth coach Matt Stockman explains why most brainstorming sessions fail and shares a simple 7-step framework nonprofit leaders can use to design meetings that produce clear ideas, better decisions, and real progress.What You’ll Learn in This EpisodeWhy most brainstorming sessions don’t actually produce useful outcomesThe common leadership mistakes that derail meetings before they even beginHow choosing the right participants matters more than inviting more peopleWhy briefing your team ahead of time dramatically improves idea qualityHow time limits and structure actually improve creativityThe leadership skill of guiding discussion without shutting it downWhy the “yes, and” mindset keeps momentum alive in group problem solvingHow documenting ideas and following up ensures meetings lead to actionThe critical final step that builds trust and improves future participationThe 7 Steps to Better BrainstormingMatt walks through a practical framework leaders can use immediately:Put the right people in the roomBrief participants in advanceSet a clear agenda and time limitGuide the conversation without over-controlling itRecord every ideaSend a recap and allow for follow-up ideasClose the loop by sharing the final decision and outcomeWho This Episode Is For?This episode is especially helpful if you:Lead a startup or growing nonprofitFeel like meetings drain energy instead of creating progressWant better team input without losing directionNeed practical leadership tools you can implement right awayMentioned in This EpisodeMatt invites early-stage nonprofit leaders to join the Launchpad Workshop: Essentials for Moving from Nonprofit Idea to Impact, happening April 28–30. Learn more at: nonprofitlaunchplan.com → WorkshopShare This EpisodeIf this episode helped you think differently about meetings or leadership, share it with another nonprofit leader who could benefit from it. | 14m 26s | ||||||
| 2/18/26 | ![]() Your Nonprofit's Flight Path: The 5 Growth Phases Every Nonprofit Goes Through (Part 2) | Each nonprofit grows through 5 distinct phases in its early years, and in this episode of the Nonprofit Launch Plan Podcast, Matt Stockman explains how nonprofit leaders move from early traction into long-term sustainability by understanding where their organization sits in the development cycle. If you’re trying to grow your donor base, stabilize funding, scale programs, or strengthen your leadership structure, this conversation will help you focus on the right priorities at the right time.This episode continues the Nonprofit Flight Path framework by walking through Phases 3–5, the stages where nonprofits move from initial traction into stability and long-term impact. Matt breaks down what leaders are thinking, feeling, and struggling with in each stage, along with the strategic moves that help organizations grow in a healthy, sustainable way instead of rushing growth too early or scaling without a foundation.If you’re feeling overwhelmed by competing priorities, unsure whether to expand programs, or trying to stabilize fundraising while growing your team, this episode will help you identify your current phase and clarify what actually matters most right now.What You’ll Learn in This EpisodePhase 3: The First Steps Phase (Liftoff Stage)Why many nonprofits struggle after launching programs too earlyThe importance of building fundraising systems before scaling impactHow to move from zero donors and zero dollars toward early momentumKey focus areas: database growth, monthly giving, board building, donor communicationPhase 4: The 1–3 Year Growth PhaseThe tension between excitement and financial fear in early program yearsHow to expand your support base without overspending on marketingWhy impact storytelling becomes crucial in this stageWhen to add staff and how to delegate strategicallyThe shift toward larger gifts, partnerships, and broader visibilityPhase 5: The Sustainability or “Orbit” PhaseWhat a thriving nonprofit actually looks like across leadership, fundraising, marketing, programs, operations, and financesWhy leadership clarity and team alignment matter more than everThe systems that support stable revenue and long-term growthThe new challenges leaders face even after successKey TakeawayProgress in nonprofit leadership doesn’t come from doing everything at once. It comes from identifying your current phase, focusing on the few priorities that matter most in this season, and building a strong foundation before scaling.Resources MentionedLaunchpad Workshop: Essentials for Moving from Nonprofit Idea to ImpactLearn more at nonprofitlaunchplan.com/workshopListen NextIf you haven’t yet heard the previous episode covering Phases 1 and 2 of the Nonprofit Flight Path, go back and listen to that first for the full framework.Email: matt@nonprofitlaunchplan.comLinkedIn: https://www.linkedin.com/company/nonprofit-launch-planMatt's Personal LinkedIn: Matt Stockman | LinkedIn | 21m 18s | ||||||
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| 2/11/26 | ![]() Your Nonprofit's Flight Path: the 5 Growth Phases Every Nonprofit Goes Through (Pt 1) | Every nonprofit begins the same way: with a problem that refuses to leave your mind. In this episode, Matt introduces the Nonprofit Flight Path, a five-phase framework that maps the predictable journey every nonprofit takes from early dreaming to long-term sustainability.Today’s focus is on the first two phases:Phase One: The Dreaming PhasePhase Two: The Building Consensus PhaseIf you are in the early stages of launching your nonprofit, this episode will help you:Name what you are thinking and feelingUnderstand why uncertainty is normalIdentify the risks that cause leaders to stallClarify the next right step forward✈️ Phase One: The Dreaming PhaseEvery nonprofit starts with you seeing a problem up close. You feel a personal responsibility to do something about it. The idea grows quietly in your mind.Common thoughts in this phase:Where do I even start?Am I qualified to do this?Could I actually make this work?Is there a future where this replaces what I am doing now?What you’re feeling:Excitement and energyFear and risk awarenessAnxiety due to lack of clarityThe biggest danger: Staying in the dreaming phase too long. Inspiration without movement becomes regret.What helps you move forward:Speak the idea out loudShare it with trusted truth tellersResearch whether the problem is real and widespreadGive the idea the “24 hour test”Dreaming is necessary. But clarity requires externalization.🚀 Phase Two: The Building Consensus PhaseThis is where your idea leaves your head and enters the real world.You begin talking with family, mentors, and potential supporters. Affirmation builds. So does complexity.Common thoughts in this phase:What am I missing?How do I legally start this?How much will it cost?Who actually knows how to do this?What you’re feeling:ValidationOverwhelmPractical fearSelf doubtThis is often where:Endless research beginsLeaders stall outOr vision grows unrealistically large too fastThe temptation is to build the fully formed organization in your imagination. Facilities. Staff. Multiple programs.But healthy nonprofits begin with an MVP: a Minimum Viable Program.Matt shares the story of a thriving multimillion dollar nonprofit that began with one college student, a camping stove, and grilled cheese sandwiches for the homeless. Big impact rarely starts big.What moves you forward from Phase Two:Identifying potential board membersBuilding early structureClarifying fundraising messagingSecuring supportDesigning your first viable version of impactBuilding consensus is not about convincing people to believe in you. It is about confirming the vision is real, viable, and worth stewarding.Why This MattersUncertainty in these early phases is not a red flag.It is predictable pressure.The leaders who move forward are not the ones who feel the most confident. They are the ones who understand what the pressure is revealing and what it is asking of them next.When you can name the phase you are in, you can name your next step.Coming NextIn the next episode, Matt walks through Phases 3 - 5And what it takes to move from intention to momentum without burning out.🎯 Resource MentionedLaunchpad Workshop: Essentials for Moving from Nonprofit Idea to ImpactIf you are in the dreaming or early phases, this virtual workshop is designed specifically for you.April 28 to 30One hour per dayMission and vision clarityBoard developmentEarly fundraisingDesigning your MVP$49 investmentVisit: nonprofitlaunchplan.com and click Workshop. | 20m 08s | ||||||
| 2/5/26 | ![]() Nonprofit Fundraising: Growing Your Early Fundraising The Right Way (E38) | There is a critical moment in the early life of almost every nonprofit when leaders feel pressure to go bigger.More marketing. More emails. More social posts. A bigger event. A broader appeal.And when those efforts fall flat, it is easy to assume something is wrong with the mission.In this episode, I explain why the problem usually is not your mission at all. It is timing.This is part three of a three-part series on securing your first nonprofit dollars. In this final installment, we focus on why early fundraising does not grow through reach, but through depth and relationships.In This Episode, You Will Learn:Why broad fundraising campaigns almost always fail in the early stagesThe difference between transactions and trust transfersWho your true early believers actually are and how to find themWhy one-to-one conversations outperform mass communication early onHow to handle introductions from board members and supporters with professionalism and respectWhat success really looks like in early fundraising and what it does notKey Takeaways:Early supporters are not strangers who click a donation link.They are people who already care deeply about the problem you are trying to solve.Your nonprofit does not create that concern.It becomes the vehicle through which they can act on it.That is why early believers are found through conversations, not campaigns.Introductions from board members, donors, and friends are not transactions. They are trust transfers. How quickly and thoughtfully you respond matters more than you think.At this stage, your goal is not to walk away with a check. Your goal is to build understanding, trust, and long-term relationships that can grow into partnership.Practical Strategies Covered:How to follow up on introductions within 24 hoursHow to approach meetings without leading with an askSimple networking ideas that lay strong foundations for future fundingSeries Recap:Part 1: Start with people who already believe in you. Your inner circle is where momentum begins.Part 2: Board giving and board networks validate the mission and build credibility.Part 3: Early believers beyond your immediate circle are found through trust, conversations, and shared concern for the problem you are solving.Together, these three groups form the foundation of healthy early nonprofit funding.Free Resource Mentioned:If fundraising still feels intimidating or unclear, download the Fearless Fundraising Mini Course. It includes a PDF workbook and five short videos covering the five core steps of the Fearless Fundraising Framework:You can access it for free at NonprofitLaunchPlan.com by clicking the pink banner at the top of the homepage.Email: matt@nonprofitlaunchplan.comSchedule a FREE call with Matt: Contact | Nonprofit Launch PlanMatt's LinkedIn: Matt Stockman | LinkedIn | 16m 44s | ||||||
| 1/30/26 | ![]() Nonprofit Fundraising: Your Board as your First Fundraising Team (E37) | What comes after your very first nonprofit gifts? For most startup and early-stage nonprofits, the next critical source of funding is not grants, events, or online campaigns. It is your board and your board’s network.In this second episode of a three-part series on securing your first nonprofit dollars, we focus on the real role your board plays in early fundraising, why board giving is about validation rather than obligation, and how to set expectations that build momentum without burning people out. If you are at or just beyond “ground zero” with 0 names, 0 donors, and $0, this episode will help you use your board as a credibility asset rather than a frustration point.What You’ll Learn in This EpisodeWhy your board matters far earlier than most nonprofit leaders realizeThe difference between board giving as validation versus obligationHow board giving removes friction in external fundraising conversationsWhy equal board giving is not the goal, but shared commitment isHow board members can open doors without being forced to ask for moneyRealistic fundraising expectations for small, volunteer boardsWhy fundraising remains a leadership responsibility, not a board handoffPractical steps to activate your board with clarity and confidenceKey TakeawaysBoard giving is a credibility signal, not a pressure tacticEarly donors are evaluating leadership and governance, not just missionBoard networks work best through introductions, not cold asksMomentum in early fundraising is relational, not promotionalClear expectations prevent resentment and burnout on both sidesPractical Next StepsClarify and communicate board expectations clearly and earlyFrame board giving as leadership and belief, not obligationEquip board members with simple, shared fundraising languageAsk for introductions with permission and handle them with careCelebrate board participation to reinforce a healthy cultureFree Resource MentionedFearless Fundraising Mini Course A free PDF workbook and five short videos covering the five core steps of the Fearless Fundraising Framework: problem, solution, ask, urgency, and action. Available at nonprofitlaunchplan.com via the pink banner on the homepage. About This SeriesThis episode is Part 2 of a 3-part series on securing your first nonprofit dollars.Part 1 focused on early believers who already trust youPart 2 focuses on board giving and board networksPart 3 explores early believers beyond your inner circle | 16m 36s | ||||||
| 1/23/26 | ![]() Nonprofit Fundraising: Zero Donors, Zero Dollars - How to Secure Your First Gifts | What do you do when your nonprofit officially exists, the paperwork is approved, the vision is clear, and everything else is still at zero?Zero names in the database. Zero donors. Zero dollars in the bank.In this episode of the Nonprofit Launch Plan Podcast, Matt Stockman kicks off Part 1 of a three-part series on how startup and early-stage nonprofits secure their very first dollars. If you are at what Matt calls “ground zero,” this conversation is more important than you might think.Rather than starting with grants, strangers, or complex fundraising systems, this episode explains why almost every healthy nonprofit begins in the same place: with people who already trust and believe in you.In this episode, you will learn:Why your first donor dollars are a critical survival moment for your nonprofitWhy waiting for “strangers with checkbooks” is a common and costly mistakeWho actually belongs in your inner circle of early supportersHow fear, doubt, and misplaced discomfort often derail early fundraisingWhy clarity in your message builds confidence for both you and your supportersMatt walks through a clear, practical process for identifying your inner circle and taking the pressure off early fundraising by focusing on practice, not pressure.Practical steps covered in this episode:How to build a simple list of people who already know and trust youHow to structure early conversations as practice, not asksWhy it takes real reps with real people to grow fundraising confidenceFree Resource Mentioned in This EpisodeMatt references his Fearless Fundraising Mini Course, a free PDF workbook with five short videos that walk through the five core steps of his fundraising framework:ProblemSolutionAskUrgencyActionYou can access the free mini course at nonprofitlaunchplan.com by clicking the pink banner at the top of the homepage. What’s Next:This episode is Part 1 of a three-part series. In the next episode, Matt will break down the second critical source of early nonprofit funding: your board and your board’s network.If you are launching a nonprofit or helping one get off the ground, this series is designed to give you a clear, realistic fundraising path without unnecessary complexity. | 16m 48s | ||||||
| 1/15/26 | ![]() Nonprofit Leadership: Getting Back to the Fundamentals That Create Stability and Momentum | When a professional athlete hits a slump, the solution is rarely something flashy. Coaches bring players back to the fundamentals. Stance. Form. Focus. Repetition.In this episode of the Nonprofit Launch Plan Podcast, Matt Stockman applies that same principle to nonprofit leadership. When your organization feels harder to run than it should, when every solution seems to create two new problems, it is usually not a motivation issue or a creativity issue. It is a fundamentals issue.This episode walks nonprofit leaders through three leadership behaviors to stop in 2026 and three strategic shifts to start, all aimed at building healthier, more stable, and more effective organizations.What You Will Learn in This EpisodeThree leadership habits to stop:Chasing random dollars without a fundraising plan Reactive fundraising leads to instability. Without a clear funding design, nonprofits drift into survival mode, making financial planning nearly impossible.Confusing activity with leadership Being busy is not the same as leading. Leadership is decision making, direction setting, and system building, not carrying the longest to-do list.Letting the calendar run the organization If urgent requests and constant meetings dominate your time, there is no space left for strategic leadership. The organization should control the calendar, not the other way around.Three strategic shifts to start:Designing the organization you actually need Instead of building reactively, leaders are encouraged to envision their nonprofit ten years into the future and reverse-engineer the structure, staffing, and systems needed to get there.Doing less, but doing it exceptionally well Overextension weakens nonprofits. Focused organizations with fewer, well-funded, high-impact programs are healthier and more sustainable than those trying to do everything.Running the organization from dashboards, not feelings Strong leadership depends on clear metrics. Cash runway, donor retention, program cost per impact, and pipeline health should be visible and understood at all times.A Simple Leadership ChallengeRather than trying to implement everything at once, Matt challenges leaders to choose just two actions:One thing to stopOne thing to startImplement both within the next 30 days. One focused decision can significantly change the trajectory of a nonprofit.Resources MentionedFrom Dream to Action: Your Nonprofit Pre-Launch Checklist A free PDF resource outlining 10 essential steps to move from nonprofit idea to impact.Free Strategy Call Learn more about building strong leadership, fundraising, and operational systems at NonprofitLaunchPlan.com.Who This Episode Is ForExecutive Directors and nonprofit foundersLeaders of startup, small, and growing nonprofitsAnyone feeling overwhelmed, reactive, or stretched too thinIf your nonprofit feels busy but not stable, active but not focused, this episode will help you reset around the fundamentals that actually create momentum. | 18m 18s | ||||||
| 1/6/26 | ![]() Nonprofit Operations and Finances: When Fundraising Success Is Actually Hurting Your Nonprofit - The Hidden Risk of Restricted Giving | Many nonprofit leaders celebrate raising money, yet still find themselves unable to pay the bills. In this episode, Matt Stockman unpacks one of the most common and dangerous funding traps facing small and growing nonprofits: an overdependence on restricted giving.You will learn why restricted gifts are not the villain, how they can quietly undermine your organization’s stability, and how to shift donor conversations toward healthier, mission-aligned support. Matt walks through real examples, practical frameworks, and specific language you can use to educate donors, build trust, and protect your nonprofit’s long-term impact.If your programs are funded but your operations are constantly under pressure, this conversation will change how you think about fundraising and sustainability.Key TakeawaysWhy restricted gifts feel like success but often create hidden financial strainThe difference between fundraising problems and funding alignment problemsWhat truly happens when operations are underfundedHow to decide which restrictions your organization can responsibly acceptHow to reframe donor conversations around unrestricted and operational supportPractical language you can use to position donors as heroes while protecting your missionWhy early-stage nonprofits need flexibility more than restrictionTopics CoveredRestricted vs. unrestricted givingNonprofit sustainability and operational fundingBoard education around financial healthDonor trust, transparency, and communicationEthical stewardship and leadership responsibilityBuilding long-term organizational resilienceAction Steps for ListenersReview how much of your current funding is restricted.Compare your funding structure to your actual operational needs.Identify restrictions you can no longer responsibly accept.Begin intentionally educating your board and donors on why operations funding matters.Start reframing fundraising conversations around aligned generosity and long-term impact.Resources MentionedFree PDF:From Dream to Action: Your Nonprofit Pre-Launch ChecklistEmail: matt@nonprofitlaunchplan.comLinkedIn: https://www.linkedin.com/company/nonprofit-launch-planWebsite: Nonprofit Launch Plan | Consulting & Fundraising for Nonprofits | 18m 11s | ||||||
| 12/24/25 | ![]() Nonprofit Programs: Why Good Ideas Struggle to Get Funded | Many nonprofit leaders have a powerful vision, a meaningful mission, and a deep personal calling. Yet when it comes time to raise funds, they hit unexpected resistance. In this episode, Matt Stockman explains why passion alone does not create a fundable nonprofit program and how to transform a heartfelt idea into a clear, credible, and sustainable program that donors and foundations are willing to support.You will learn the critical distinction between passion and program, why donors evaluate outcomes rather than emotion, and how to apply a simple five-part framework to pressure-test any program idea before taking it to market.🧩 Key Topics CoveredWhy meaningful ideas often struggle in fundraisingThe difference between passion and a fundable programHow donors and foundations evaluate nonprofit programsThe five core elements of a strong, fundable programThe “five question pressure test” every nonprofit leader should useWhy clarity increases funding, communication, and sustainabilityHow refining a program reflects strong nonprofit leadership and stewardship🛠️ The Five Core Elements of a Fundable ProgramA program becomes fundable when it clearly defines:The ProblemA specific issue, not a broad or abstract needThe PopulationExactly who is being served and in what contextThe InterventionThe concrete actions your organization will takeThe OutcomeWhat will change as a result of the program’s workThe CapacityWhy your organization is positioned to deliver this program now🧪 The Five Question Program Pressure TestBefore launching or pitching any program idea, ask:What specific problem are we solving?Who exactly are we serving?What are we doing that directly addresses the problem?What will be different because we did this?Why are we the right organization to do this right now?💡 Final Takeaway“Good program ideas deserve good design. Passion is the starting point. Programs are the vehicle.”When clarity increases, communication improves, donor confidence rises, and long-term sustainability follows.📄 Free Resource MentionedFrom Dream to Action: Your Nonprofit Pre-Launch ChecklistA free PDF with 10 essential steps for moving from nonprofit idea to impact.Available at nonprofitlaunchplan.com or by emailing: matt@nonprofitlaunchplan.com | 15m 29s | ||||||
| 12/19/25 | ![]() Nonprofit Marketing: The 3 Marketing Channels Every Small Nonprofit Actually Needs | In this episode of the Nonprofit Launch Plan Podcast for Startup, Small, and Growing Nonprofits, Matt Stockman breaks down the three core marketing channels that most small and early-stage nonprofits actually need. Rather than chasing every new platform or trend, Matt explains how focusing on the right channels, in the right order, can reduce overwhelm, build trust, and create sustainable momentum for your organization.This episode is especially relevant for nonprofit founders and leaders who feel pressure to “be everywhere” while still trying to run their organization and advance their mission.What You’ll Learn in This EpisodeWhy nonprofit marketing fails when it lacks clarity and focusHow the Nonprofit Launch Plan framework prioritizes simplicity and sustainabilityThe three foundational marketing channels every small nonprofit should focus onWhy email is your most valuable marketing assetHow to choose the one social media platform that actually makes sense for your organizationWhy person-to-person relationships still matter more than platforms, posts, or campaignsWhat nonprofit leaders can confidently stop doing right nowThe 3 Core Marketing Channels Covered1. Your Email List (Your Most Important Asset) Email is an owned channel you control - unlike social media algorithms. A small, engaged email list is far more valuable than a large but disengaged following. Consistency matters more than frequency, and every email should include one clear call to action.2. One Social Media Platform (Not All of Them) Social media is primarily an awareness and relationship-reinforcement tool for small nonprofits, not a fundraising engine. The key is choosing one platform based on where your audience is and where you can show up consistently and then staying focused.3. Direct Human-to-Human Relationships Personal emails, phone calls, coffee meetings, handwritten notes, and real conversations are often the most overlooked (and most powerful) marketing channel. Relationships always precede revenue, and no amount of content can replace genuine connection.Key TakeawaysSmall nonprofits don’t grow because they’re everywhere; they grow because they’re consistent somewhereMarketing should support your mission, not exhaust you or your teamYou do not need to post every day, be on every platform, or run complicated campaignsSimplicity, faithfulness, and consistency outperform complexity every timeFree Resource Mentioned in This EpisodeIf you (or someone you know) are still in the dreaming or early planning phase of launching a nonprofit, Matt offers a free PDF resource:From Dream to Action: Your Nonprofit Pre-Launch Checklist 10 Essential Steps for Moving from Nonprofit Idea to ImpactTo receive the free checklist:Email: matt@nonprofitlaunchplan.comOr visit: NonprofitLaunchPlan.comAbout the PodcastThe Nonprofit Launch Plan Podcast is for startups, small, and growing nonprofits that want to build on a strong, sustainable foundation. Each episode focuses on one of six core areas: leadership, fundraising, marketing, programs and services, operations, and finances... providing clear frameworks, practical tools, and real-world guidance you can actually apply. | 13m 23s | ||||||
| 12/11/25 | ![]() Nonprofit Fundraising: Your Year-End Email Blueprint (Don't get buried in their inbox) | In this episode of The Nonprofit Launch Plan Podcast, Matt breaks down a simple, practical, and highly effective three-email year-end fundraising strategy designed specifically for startup, small, and growing nonprofits. Whether you’re behind on your December communications or trying to maximize year-end generosity, this episode gives you a proven roadmap to follow.Matt shows why email is still the #1 driver of online giving for small nonprofits and how even organizations with modest budgets can see strong results by sending the right messages at the right time.🔑 What You’ll Learn in This Episode1. Why Email Still Works for Year-End GivingEmail continues to outperform social media and ads for small nonprofits.Donors expect to hear from you in December, but they can only respond if you show up.2. The 3 Emails You Must Send in DecemberEmail #1: The Story Setup (Early–Mid December)This email lays the groundwork. It includes:One clear, concise impact story (character → challenge → solution → outcome)One specific need donors can meetOne call to action with a Give Now buttonMatt emphasizes keeping the story to 3–4 sentences and writing like a human: warm, relational, mission-centered.Email #2: The Reminder & Progress Update (Mid–Late December)Send this about a week before Christmas. This email:Updates supporters on progress toward your goalRepeats the need with new numbersEncourages continued momentumEnds with the crucial P.S. repeating the deadline or goalPeople love progress. This email lets them feel part of something that’s moving forward.Email #3: Final Call to Action (December 31)Short. Direct. Clear. This message taps the shoulder of every well-meaning procrastinator who meant to give but didn’t get to it yet.Include:A simple reminder that today is the last day for a tax-deductible giftA quick tie-back to impactOne big, obvious call to actionNo pressure. No guilt. Just clarity.4 Principles That Strengthen Every EmailNo matter which of the three emails you're writing, keep these in mind:One message per email - don’t cram in everything.Make the call to action obvious - buttons, not buried links.Stay consistent with your brand voice - warm, relational, mission-focused.Write to one person - not a group. “You” is your power word.Don’t Forget: Subject Lines & Preview TextIf they never open the email, nothing else matters. Matt includes sample subject lines like:Your impact this December mattersOne story worth reading todayWill you help us finish the year strong?Preview text should support, not repeat the subject line. Examples:A quick update before the year endsHere’s how your generosity changes lives⚙️ Practical Tips for the Overwhelmed TeamPlain text is perfectly fine - it feels personal.Batch all three emails - write them in one sitting.Imperfect but sent beats perfect but too late.You don’t need to be big to communicate well. You just need to be clear, consistent, and human.Mentioned in This EpisodeFree Resource: From Dream to Action: Your Nonprofit Pre-Launch Checklist Email matt@nonprofitlaunchplan.com or visit nonprofitlaunchplan.com to download.Final ThoughtIf you write and schedule these three emails: one story, one update, one reminder - you’ll already be ahead of the majority of small nonprofits. And your donors will thank you with their generosity. | 19m 17s | ||||||
| 11/26/25 | ![]() Nonprofit Leadership: The Power of Essentialism for Greater Impact | In this episode of The Nonprofit Launch Plan Podcast for Startup, Small, and Growing Nonprofits, Matt digs into one of the biggest barriers to nonprofit effectiveness: clutter. Not the kind in your hall closet, but the kind that shows up in your donor messaging, your schedule, your internal processes, and even your website. Pulling inspiration from Greg McKeown’s book Essentialism, Matt explores the transformative question: “If I didn’t already have this, would I invest in it?” and shows nonprofit leaders how applying that single question can create more clarity, impact, and freedom in the work they do. This conversation will challenge you to rethink what you’re holding onto, and what you need to let go. If you’re feeling overwhelmed, stretched too thin, or unsure how to communicate your mission clearly, this episode will help you simplify and refocus on what truly matters.What You’ll LearnWhy messaging naturally drifts toward clutter - and how to reverse itHow to evaluate every communication piece using a single Essentialist questionWhy overloaded calendars keep nonprofit leaders stuckHow eliminating “legacy tasks” can give you back mental space and reduce burnoutWhy most nonprofit websites confuse donors, and what to remove firstHow “less but better” thinking leads to a healthier, more impactful organizationKey TakeawaysClarity beats information. Donors don’t need more words... they need the right ones.Your schedule reflects your priorities. If a task isn’t essential, it’s a distraction.Your website is a billboard, not a filing cabinet. Make it simple, skimmable, and donor-focused.Decluttering is leadership. Removing what no longer serves your mission helps you focus on what does.“Less, but better” should guide your messaging, your work, and your systems.Mentioned in This EpisodeEssentialism by Greg McKeownFree resource: From Dream to Action: Your Nonprofit Pre-Launch Checklist Email Matt at matt@nonprofitlaunchplan.com or visit nonprofitlaunchplan.com to get your copy.If You’re New HereThis podcast helps startup, small, and growing nonprofits build strong foundations across six key areas: leadership, fundraising, marketing, programs, operations, and finances. Each episode gives you practical tools and frameworks to help you launch confidently and grow strategically.Connect with MattWebsite: nonprofitlaunchplan.com Email: matt@nonprofitlaunchplan.com LinkedIn: Matt Stockman | LinkedIn | 17m 04s | ||||||
| 11/18/25 | ![]() Building Major Donor Relationships from the Ground Up Pt. 2 (An Interview with Tom Atema) | In this second part of his conversation with veteran nonprofit leader Tom Atema, host Matt Stockman dives deeper into the heart of leadership and fundraising. With over 50 years of experience leading organizations like Heart for Lebanon, John Maxwell’s Equip, and the Billy Graham Evangelistic Association, Tom shares timeless wisdom for nonprofit founders and fundraisers on how to build meaningful relationships, steward donors well, and lead from a place of value—not pressure.If you’ve ever struggled with donor burnout, awkward asks, or the tension between mission and money, this episode is for you.💡 In This Episode You’ll Learn:Why “everything rises and falls on leadership.” Leadership is more than strategy—it’s about helping people see their God-given value and leading with integrity and purpose.The ideal size of a donor portfolio. Tom breaks down how many donor relationships a development officer can realistically manage (and why major donors require more care).The “cell phone test” for measuring real relationships. How to know whether your donor connections are truly personal—and why you should never give away a donor’s number before trust is earned.How to handle donor handoffs the right way. Step-by-step, Tom explains how to introduce a new development officer without losing relationships or momentum.Quarterly “Investor Calls” that mirror Wall Street. A brilliant idea from Heart for Lebanon—30-minute calls that combine storytelling, financial transparency, and donor engagement.How to build a healthy, accountable board. Tom outlines the difference between funding, operational, and governing boards—and why accountability boards drive sustainable impact.Why development officers burn out—and how to prevent it. Stop chasing money. Start developing people. Fundraising becomes joyful when it’s relational, not transactional.🧭 Key Quotes“You tell me how many people’s cell phone numbers you have in your phone, and I’ll tell you how good you are with relationships.” — Tom Atema"Don’t chase money. Add value to people, and let God handle the outcomes.” — Tom Atema“Leadership is a bigger deal than you think. Everything rises and falls on it.” — Tom Atema🔗 Resources MentionedFree PDF: From Dream to Action: Your Nonprofit Pre-Launch Checklist 10 essential steps to move from idea to impact. 👉 Get it at NonprofitLaunchPlan.com or email Matt at matt@nonprofitlaunchplan.comFree Mini-Course: Fearless Fundraising A workbook and 5 short videos to help you build clear, confident fundraising messaging. 👉 Download at NonprofitLaunchPlan.com🙌 About the Guest: Tom AtemaTom Atema is the co-founder and Chairman of Heart for Lebanon, a faith-based organization providing education, humanitarian relief, and the Gospel to Syrian refugees in Lebanon. He’s served in senior leadership roles at John Maxwell’s Equip, the Billy Graham Evangelistic Association, and Word of Life Fellowship. Tom brings five decades of experience in nonprofit leadership, development, and strategic partnerships—always centered around people, not transactions.🧩 Episode TakeawaysCarry the right-sized portfolio—don’t overload your relationships.Earn trust one conversation at a time.Keep donors close with transparent quarterly calls.Let your board support momentum, not be the momentum.Above all, add value to people and let God handle the rest.🎧 Listen & SubscribeBe sure to subscribe to The Nonprofit Launch Plan Podcast so you don’t miss future episodes, and please leave a review to help other nonprofit leaders discover the show.➡️ Share this episode with another nonprofit founder or development officer who needs encouragement to lead with purpose, not pressure. | 26m 54s | ||||||
| 11/11/25 | ![]() Building Major Donor Relationships from the Ground Up (An Interview With Tom Atema pt 1) | In this episode of The Nonprofit Launch Plan Podcast for Startup, Small, and Growing Nonprofits, host Matt Stockman sits down with veteran nonprofit leader Tom Atema, co-founder of Heart for Lebanon and former VP with John Maxwell’s Equip. With more than 50 years of experience in ministry and development work, Tom shares timeless, faith-driven wisdom on what it really means to build meaningful relationships with your donors—what he calls investors.You’ll discover how to approach every gift, no matter the size, as the start of a relationship… not a transaction. Tom unpacks practical habits that turn small gifts into long-term partnerships and shares powerful stories that will challenge how you think about stewardship, gratitude, and generosity.In This Episode, You’ll Learn:What truly defines a major donor (hint: it’s not about the dollar amount)Why every donor deserves a personal thank-youHow small first-time gifts can become transformational partnershipsWhy stories matter more than numbers in donor communicationHow relational follow-up builds trust and deepens engagementMemorable Quote“Some of those $25 gifts are test gifts. They’re not about the money—they’re asking, ‘Do you see me? Do you care?’” — Tom AtemaFree Resource Mentioned📘 From Dream to Action: Your Nonprofit Pre-Launch Checklist - 10 essential steps to move from nonprofit IDEA to IMPACT. 👉 Download free at nonprofitlaunchplan.com or email matt@nonprofitlaunchplan.comFearless Fundraising Mini Course - Get it here 👉 Nonprofit Launch Plan | Consulting & Fundraising for NonprofitsNext Episode TeaserDon’t miss Part 2 of this conversation with Tom Atema next week! We’ll dig into scaling your donor relationships, transferring trust to new team members, running quarterly “investor calls,” and how to stop chasing money—and start adding value to people.Connect with Matt💻 www.nonprofitlaunchplan.com 📧 matt@nonprofitlaunchplan.com 🔗 Follow on LinkedIn | 33m 55s | ||||||
| 11/4/25 | ![]() The Operations Flywheel: 5 Systems That Keep Your Nonprofit Running Smoothly | If you’ve ever felt like every week starts from zero — or like every day is more reactive than proactive — this episode is for you. Matt Stockman breaks down how to escape the constant cycle of overwhelm by creating what he calls your Nonprofit Operations Flywheel: a simple set of systems that give your organization rhythm, predictability, and peace of mind.In this practical, step-by-step episode, Matt walks you through five systems (or “gears”) that keep your nonprofit running smoothly — even when you’re short on time, staff, or energy:The Planning System – How to set clear 90-day goals tied to your long-term vision so your team can stay proactive, not reactive.The People System – Creating meeting rhythms, clear roles, and communication patterns that keep everyone aligned and engaged.The Process System – Why documenting repeatable tasks saves your sanity — and how to start with just one.The Information System – Organizing your data, donor info, and documents into one “source of truth” your team can trust.The Review System – How to build rhythms for reflection and improvement so your team keeps learning and growing.Matt also shares a powerful story of a small nonprofit that went from chaos to clarity in just six months by implementing these systems — proving that lasting change comes from consistent structure, not more effort.🧭 Key TakeawaysMost nonprofit burnout isn’t caused by too much work — it’s caused by unclear systems.Systems create peace of mind, predictability, and long-term sustainability.You don’t need complex software or big teams — just consistent rhythms.When you build your operations flywheel, you move from reacting to leading.📈 Free Resources MentionedFrom Dream to Action: Your Nonprofit Pre-Launch Checklist — 10 essential steps to move your idea toward impact.Fearless Fundraising Mini-Course — A free workbook and video series to help you clarify your message and attract more donors.Both are available at nonprofitlaunchplan.com.🎧 Listen If You’re Asking…“Why does my nonprofit always feel like it’s starting over?”“How can I get out of reactive mode and create consistency?”“What systems do I need to actually grow my organization?”“How can I get my time and brainpower back as a leader?”🔗 Call to ActionReady to design your own operations flywheel? Book a free 30-minute discovery call with Matt at nonprofitlaunchplan.com to get personal guidance on building systems that bring clarity and calm to your nonprofit. | 23m 45s | ||||||
| 10/28/25 | ![]() Simplicity Beats Complexity: How to Stop Overcomplicating Your Nonprofit | Complexity quietly chokes far too many nonprofits—large and small. Spreadsheets multiply, meetings take over calendars, and software stacks pile up in the name of “getting organized.” But the truth is, the best-run nonprofits are not the ones that are more complicated—they’re the ones that are simpler.In this episode, Matt Stockman breaks down how unnecessary complexity creeps into nonprofit operations, planning, and technology—and how to fight back with clarity and focus. Whether you’re still in the dreaming phase or already running programs, you’ll learn practical steps to strip away the clutter and lead with simplicity.In This Episode, You’ll Learn:Why complexity is quietly choking so many nonprofitsThe difference between a 40-page strategic plan and a 3-page action plan—and why the latter works betterHow to reverse-engineer your nonprofit’s growth by starting with a 10-year vision, then backing up to 5-year, 1-year, and 90-day goalsThe importance of auditing your technology stack to eliminate overlap and confusionHow simplicity builds trust, improves communication, and accelerates impactPractical Takeaways:Flip your planning process: Start with your 10-year vision, then work backward to today’s 90-day goals.Simplify your tools: Audit your apps, systems, and subscriptions annually—if a volunteer can’t learn it in five minutes, it’s too complicated.Revisit your vision yearly: Reassess your long-term goals each year to keep them relevant and achievable.Resources Mentioned:🧭 Free Guide: From Dream to Action — Your Nonprofit Pre-Launch Checklist (10 Essential Steps) → Email Matt at matt@nonprofitlaunchplan.com or grab it via the website pop-up.💡 Free Mini-Course: Fearless Fundraising — A five-part video and workbook series to help you build clear, compelling donor messaging.👥 Guest Mention: David Watters – Simple & Engaging david@simpleandengaging.com (episode referenced on nonprofit tech and automation)Connect with Matt: 🌐 www.nonprofitlaunchplan.com 📧 matt@nonprofitlaunchplan.com 🔗 LinkedInQuote of the Episode:“Simplicity isn’t laziness—it’s excellent leadership.” | 18m 14s | ||||||
| 10/15/25 | ![]() How to Make the Tough Calls Your Nonprofit Needs: Breaking Free from Decision Paralysis | Leadership expert Max Dupree once said, “We cannot become what we want by remaining where we are.” In this episode of The Nonprofit Launch Plan Podcast, host Matt Stockman unpacks one of the biggest leadership hurdles nonprofit leaders face — decision paralysis.Whether it’s keeping a struggling team member too long, clinging to a tired fundraising event, or avoiding an uncomfortable board conversation, decision paralysis can quietly stall your mission’s growth. Matt shares the real reasons leaders get stuck and walks you through a simple, 3-step framework to start making confident, courageous decisions that move your organization forward.You’ll Learn:Why even strong nonprofit leaders struggle to make tough decisionsThe 3 common ways leaders avoid hard choices — and how to stop doing themHow indecision drains team morale, donor trust, and organizational momentumA practical, 3-step plan to break free from paralysis and take actionHow clarity and courage in leadership set your nonprofit up for long-term successResources Mentioned:💥 Fearless Fundraising Mini Course — Get the workbook and 5 short videos to help you build fundraising clarity and confidence.➡️ Nonprofit Launch Plan | Consulting & Fundraising for Nonprofits🚀 From Dream to Action: Your Nonprofit Pre-Launch Checklist — 10 steps to move your nonprofit idea from concept to impact.📧 Email matt@nonprofitlaunchplan.com or visit nonprofitlaunchplan.com | 15m 28s | ||||||
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