Overcome Self-Doubt - From Denny's Waitress To Billion-Dollar Entrepreneur, Shark Tank Star, 2X NY Times Best Selling Author - IT Cosmetics Founder - Jamie Kern Lima

About this episode

Jamie Kern Lima shares her journey from waitress to billionaire entrepreneur, discussing self-doubt and the lessons learned in building IT Cosmetics.

Episode 246: Throwback Bonus Episode In this episode Jamie Kern Lima — founder of IT Cosmetics and author of Believe IT: How to Go from Underestimated to Unstoppable — shares the origin story behind IT Cosmetics, the inspiration for launching a beauty brand rooted in real women’s needs, and the hard-won lessons of building a business from doubt to global success. Jamie walks through the core of her book: learning to believe in yourself, reframing rejection, and transforming identity to move from underestimated to unstoppable. We dig into the inner work of overcoming self-doubt and imposter syndrome, the role faith played in her journey, and the practical steps readers can use to reframe failure and grow self-worth. Jamie also responds to the myth that success is “easy,” offers a one-word piece of advice for listeners, and teases special surprises for those who order the book. Expect honest stories, actionable tools, and inspiring takeaways to help you start believing in yourself today. Guest Jamie Kern Lima went from Denny's waitress to billion-dollar entrepreneur! She's the host of the #1 Self-Improvement Podcast in the country, The Jamie Kern Lima Show podcast, where Oprah…

People in this episode

Host: Olya Novozhylova

Guest: Jamie Kern Lima

Topics covered

• self-doubt
• entrepreneurship
• personal growth
• business success
• imposter syndrome
• inspiration

Keywords

• self-belief
• entrepreneur
• IT Cosmetics
• Shark Tank
• bestselling author
• imposter syndrome
• business lessons
• personal development

Mentioned in this episode

Organizations: IT Cosmetics, Shark Tank, The Jamie Kern Lima Show

Books & works: Believe IT: How to Go from Underestimated to Unstoppable, WORTHY

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