“I Don’t Want That Life”: Jordan Stachini on Choosing Differently

About this episode

Jordan Stachini discusses her journey as an accidental business owner and the deeper lessons learned about choosing a life that feels right.

Episode Summary Jordan Stachini never planned to run a marketing agency. In fact, as she puts it: “Complete accidental business owner - it was never ever meant to be the plan.” Today she runs Co&Co, a growing Manchester marketing agency. But the real story behind the business isn’t about strategy or scaling. It’s about the moment many adults quietly experience - when the life you assumed you would live suddenly stops feeling right. In this conversation we explore: Leaving a long-term relationship when your futures no longer match Burnout, therapy, confidence and rebuilding yourself Choosing to live child-free despite social expectations Financial independence and personal freedom Gender, masculinity and the way we talk about equality Why she refuses to build a huge agency What great marketing looks like today, AI and overhype This episode is for anyone who has ever thought: “Wait… what if I actually want something different?” Show notes Jordan Stachini describes herself as an accidental business owner. But the story behind her marketing agency Co&Co is really a story about something deeper - learning to listen to yourself when the life you thought you wanted starts to…

People in this episode

Guest: Jordan Stachini

Topics covered

• marketing
• personal growth
• relationships
• burnout
• financial independence
• gender equality

Keywords

• child-free
• therapy
• confidence
• agency growth
• AI in marketing

Mentioned in this episode

Products: Co&Co

Books & works: I Don’t Want That Life”, Choosing Differently

Places: Manchester

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