#158 2026 New Launches: What Buyers Are Missing

About this episode

The episode discusses the Singapore property market in 2026, focusing on identifying profitable new launches for investment.

The Singapore property market in 2026 is brimming with new launch opportunities, but how do you identify the best ones for investment? George Peng (Associate Investment Strategy Director), Yu Rong (Associate Senior Investment Director) and Jun Wei (Associate Senior Listing Manager) break down the essential factors that determine whether a new launch is a good buy or not. They reveal what buyers need to consider, from pricing to location and beyond, to avoid falling for common myths and make sound investment decisions. With insights on both new and resale properties, this episode uncovers the strategies to help you spot a profitable launch and navigate the dynamic 2026 market with confidence. 00:00 Introduction to New Launch Profitability02:36 Common Myths and Motivations for Property Investment04:55 Critical Factors for Evaluating New Launches09:10 Impact of Floor Plan Harmonisation13:19 Livability and Functional Design18:31 Case Study: Tembusu Grand vs Emerald of Katong30:24 Psychology of Show Flats and Booking Strategies34:58 Managing Opportunity Costs in Launch Seasons47:08 Financial Planning and Allocation of Funds52:10 Identifying Resale Opportunities and Spillover…

People in this episode

Guests: George Peng, Yu Rong, Jun Wei

Topics covered

• Singapore property market
• new launches
• investment strategies
• property evaluation
• common myths
• financial planning

Keywords

• property investment
• pricing
• location
• resale properties
• market dynamics

Mentioned in this episode

Places: Singapore

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