Insights teams moving beyond just interesting with Elizabeth Oates

About this episode

Elizabeth Oates discusses the evolving role of insights teams in driving business action and aligning with strategic goals.

In this episode of Now that's Significant, a market research podcast hosted by Michael Howard, Head of Marketing at Infotools, we're joined by Elizabeth Oates, a seasoned insights leader and author of 'More Than Just Interesting'. Elizabeth shares her expertise on building impactful insights functions that drive business action. Key points of discussion 1. The Role of Insights Leaders: Elizabeth emphasizes the responsibility insights leaders have to push businesses forward, advocating for actionable and impactful insights that shape business strategies. 2. From Insights to Action: She discusses the importance of starting with the intended action in mind to ensure insights are aligned with business objectives and lead to tangible outcomes. 3. Strategic Alignment: Elizabeth highlights the necessity for insights teams to align with organizational strategic goals, ensuring that insights are relevant and influential in decision-making processes. 4. Skills for Success: The conversation covers essential skills for insights professionals, including building partnerships and proactive planning, to enhance the impact of their work. 5. Future of Insights: Elizabeth shares her vision for the…

People in this episode

Host: Michael Howard

Guest: Elizabeth Oates

Topics covered

• insights leadership
• business strategy
• data analytics
• actionable insights
• organizational alignment

Keywords

• insights
• business action
• strategic alignment
• data analytics
• skills for insights professionals

Mentioned in this episode

Books & works: More Than Just Interesting

More episodes of Now that's Significant

• Now that's Significant - How Women in Research (WIRe) is giving back to the industry · December 1, 2025 · 10 min
• Understanding Culture: The struggle over meaning with Anastasia Kārklīna Gabriel · April 16, 2025 · 41 min
• Imagining a world where consumers owned & benefited from their data with Wes Chaar · March 19, 2025 · 47 min
• VIBE - Black Market Research & Insights Professionals Conference with Tikica Benjamin · March 12, 2025 · 14 min
• An open letter to the consumer insights industry with Keith Rinzler · March 5, 2025 · 45 min
• More than market research: Insight, influence, impact with Febronia Ruocco · February 19, 2025 · 31 min