Leveraging AI implicit testing, and integrated methodologies with Todd Kirby

About this episode

The episode discusses the integration of AI in marketing research with insights from Todd Kirby.

In this episode of Now that’s Significant, hosted by Michael Howard, Head of Marketing at Infotools, the discussion features Todd Kirby, a seasoned marketing research and insights professional. The episode explores the intersection of marketing research with AI, advanced research methodologies, and technology platforms, and how they can collectively transform the industry. Todd shares his insights on leveraging these tools to enhance advertising effectiveness and consumer connection. Key takeaways from this episode 1. Integration of AI and Research: Todd emphasizes the transformative potential of AI when integrated with traditional and advanced market research methodologies. This integration can streamline processes, reduce costs, and enhance data quality, enabling more strategic decision-making. 2. Advanced Research Methods: The use of behavioral science, emotion-based measures, and implicit psychology at scale is now affordable and accessible. These methods provide deeper insights into consumer behavior, enhancing the impact of marketing strategies. 3. Importance of Platforms: The development of user-friendly technology platforms allows clients to access insights more…

People in this episode

Host: Michael Howard

Guest: Todd Kirby

Topics covered

• AI
• marketing research
• advanced methodologies
• consumer behavior
• technology platforms

Keywords

• AI
• marketing research
• advertising effectiveness
• consumer connection
• behavioral science
• implicit psychology
• technology platforms

Mentioned in this episode

Organizations: Infotools

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