Worldbuilding and the Athlete-Creator Economy
From Object Subject Form by Simon Clowes
October 21, 2025 · 1h 31m · Season 2 · Episode 10
About this episode
Simon Clowes speaks with Chris Eyerman about worldbuilding in the context of the athlete-creator economy and its implications for storytelling and community.
“Worldbuilding is how humans make sense of the world. It’s how we learn to play.” — Chris Eyerman Worldbuilding is how imagination permeates and becomes culture. It’s the practice of creating meaning people can experience and belong to. In this episode of Object Subject Form, Simon speaks with Chris Eyerman, creative director, worldbuilder, and business architect shaping the future of storytelling through sport, media, and technology. As the founder of TRBLMKR Sports and creative lead for Luka Dončić’s brand 77X, Chris is redefining what it means to build worlds around athletes, bridging creativity, commerce, and community. Before founding TRBLMKR, Chris helped pioneer transmedia storytelling alongside Ridley Scott at 3AM, turning films like Prometheus and Alien: Covenant into immersive digital experiences. He later led TikTok’s Creative Lab, guiding the platform’s creative direction during its rise to a billion users and changing how culture spreads online. Together, Simon and Chris explore how worldbuilding extends beyond film and gaming into fandom, brand ecosystems, and personal identity. They discuss the tension between creativity and business, the power of empathy in…
People in this episode
Host: Simon Clowes
Guest: Chris Eyerman
Topics covered
- worldbuilding
- athlete-creator economy
- storytelling
- creativity and business
- fandom
- brand ecosystems
- personal identity
Keywords
- worldbuilding
- athlete-creator economy
- storytelling
- creativity
- business
- fandom
- technology
- empathy
- trust
Mentioned in this episode
Organizations: TRBLMKR Sports, 77X, 3AM, TikTok
Books & works: Prometheus, Alien: Covenant
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- The Cost of Playing It Safe · November 24, 2025 · 1h 22m
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