0 to 2000 Users in 5 Months, Joseph Lee Breaks Down the Supademo Launch

0 to 2000 Users in 5 Months, Joseph Lee Breaks Down the Supademo Launch

From Off to the Valley by Prateek Panda

July 16, 2025 · 36 min · Episode 27

About this episode

Joseph Lee shares his journey from dropping out of university to launching Supademo and acquiring over 2,000 users in five months.

Joseph Lee started his entrepreneurial journey at 15, flipping electronics on Craigslist to fund his education. Today, he’s the founder and CEO of Supademo, a fast-growing platform that’s transforming how teams create interactive product demos. In this episode of Off to the Valley , Joseph shares how he went from dropping out of university to launching Supademo and landing over 2,000 users in the first five months. We unpack: How doing things that don’t scale built momentum early on Why “launch” is a mindset, not a moment Building a PLG motion that actually works Why he chose not to raise funding (yet) Lessons from New York vs. Vancouver for ambitious founders The underrated power of boring B2B SaaS We also delve into his decision-making process, hiring practices, and his perspective on the Canadian startup ecosystem. Whether you’re early in your founder journey or scaling your second startup, this episode offers grounded insights from someone who’s building with heart, clarity, and conviction.

People in this episode

Host: Prateek Panda

Guest: Joseph Lee

Topics covered

  • entrepreneurship
  • product demos
  • user acquisition
  • startup ecosystem
  • B2B SaaS
  • founder journey

Keywords

  • Supademo
  • Joseph Lee
  • user growth
  • entrepreneurial journey
  • B2B SaaS
  • product-led growth
  • startup funding
  • New York
  • Vancouver

Mentioned in this episode

Organizations: Supademo

Places: New York, Vancouver, Canada

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