Why Trying to "Build Relationships" in Business Often Breaks Them?

About this episode

This episode discusses the paradox of relationship building in business and its misalignment with personal authenticity.

Send us Fan Mail Most of us are taught that in order to generate opportunities in business, you gotta build relationships with people first. So we do it. We prospect for hours, send DM-s, do outreach, spend hours on our phones, or simply dread doing the "relationship" building because it feels misaligned with who we naturally are and avoid it altogether. In this episode, we discuss the paradox behind the "relationship" building approaches and how it can feel good, and what a different orienta...

People in this episode

Host: Dominika Legrand

Topics covered

• relationship building
• business opportunities
• prospecting
• outreach
• personal alignment

Keywords

• business relationships
• networking
• prospecting
• authenticity
• opportunities

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