On The Shelf: How To Get Your Products Into Big Box Retail!

Are you obsessing over your product, pitch deck, and perfect pricing, but still struggling to land deals with major retailers? The truth is, the most important asset for getting your product on the shelf isn't financial wisdom or a flawless presentation—it's flexibility. In the high-stakes world of retail, deals never go exactly as planned. From rigid container quantity demands to refusing a minor packaging tweak, inflexibility can be a deal-breaker, costing you millions in potential sales. Discover why top sellers consider flexibility their secret superpower and learn the critical difference between being flexible and being a pushover. Read on to find out how a simple willingness to adapt can transform your negotiations and secure those coveted retail placements, even when the buyer throws a last-minute curveball (like a surprise pallet requirement).Love the show? Subscribe, rate, review, and share!Here’s How »Join the On The Shelf community today:Ontheshelfnow.comOn The Shelf Now Facebook GroupOn the Shelf Now FacebookOn The Shelf Now TwitterOn the Shelf Now Instagram

Everyone is talking about the death of retail, but one giant stands apart: Costco. With an incredible 88% membership renewal rate, they are one of the best-run retailers on the planet. How do they do it? It comes down to their personnel, their dedication to member value, and their unique, lean business model. But for brand owners, the big question is: how do you get your product into a warehouse with only 4,500 SKUs? In this post, we reveal the insider secrets on what Costco buyers are really looking for, from offering 20% value to the three non-negotiable product requirements that determine if you get a quick 'yes' or a quick 'pass.' Learn how to navigate the test phase and structure your business for success with the retail giant.Love the show? Subscribe, rate, review, and share!Here’s How »Join the On The Shelf community today:Ontheshelfnow.comOn The Shelf Now Facebook GroupOn the Shelf Now FacebookOn The Shelf Now TwitterOn the Shelf Now Instagram

Selling into big box retail isn't the static process it once was. If you are relying on strategies from even two years ago, you are already behind, especially with AI bots now scanning buyer inboxes for immediate calls to action.You've landed the initial meeting—you have the buyer's attention. But what happens in that crucial, confusing middle ground where interest is high, but the product launch is stalled? This post dives deep into proven, in-the-trenches strategies for turning buyer interest into action.Learn how to accurately identify genuine engagement—it’s not about compliments, but about specific questions on pricing, margins, and MOQs. Discover the vital importance of a 24-hour response time, how to craft a pitch summary that bypasses the “boss veto,” and the exact follow-up cadence to use when a buyer goes silent. Stop selling once they are interested, and start collaborating to get your product on the shelf.Love the show? Subscribe, rate, review, and share!Here’s How »Join the On The Shelf community today:Ontheshelfnow.comOn The Shelf Now Facebook GroupOn the Shelf Now FacebookOn The Shelf Now TwitterOn the Shelf Now Instagram

Managing your website would benefit you in the long run. Timothy Bush talks with Andy Seeley, the CEO of Creatively Disruptive, about healthy diversification and how you quiet the noise and make your product sales grow. He shares different aspects in his entrepreneurial journey and how he grew his business through effective marketing strategies, email marketing, Facebook Ads, and other social media platforms. Join Timothy and Andy as they explore the social media tools used to drive traffic to your website and eventually boost your sales and achieve profit goals.Love the show? Subscribe, rate, review, and share!Here’s How »Join the On The Shelf community today:Ontheshelfnow.comOn The Shelf Now Facebook GroupOn the Shelf Now FacebookOn The Shelf Now TwitterOn the Shelf Now Instagram

Your brand may be important, but when it comes to real life, a lot of what gets your product off the shelf is your packaging. You can either be strategic about it or leave everything to chance. If you don’t want to do the latter, then you definitely have to start investing in packaging more than you’re probably doing now. As we have repeatedly stressed in this podcast, packaging is not a DIY process. You need to work with someone who really knows what they’re doing and will help you really stand out above the noise. Joining Timothy Bush for this episode is one such person, Michael Keplinger, Director of Strategy at SmashBrand, a brand consulting company that designs, tests and optimizes brands and products with real consumers in one integrated process. Listen in as Michael shares his unique perspective on the critical importance of branding versus and in relation to the brand.Love the show? Subscribe, rate, review, and share!Here’s How »Join the On The Shelf community today:Ontheshelfnow.comOn The Shelf Now Facebook GroupOn the Shelf Now FacebookOn The Shelf Now TwitterOn the Shelf Now Instagram

Getting into retail and securing a spot in the retail big leagues is something many entrepreneurs dream about. Have you ever imagined seeing your products on the shelves of a big box retailer but wondered just how to get your product ready and get placement for them? You probably have all these scenarios in your mind about what could go wrong. On today’s podcast, Timothy Bush examines what scares people about getting their products into retail and busts some myths about them. Love the show? Subscribe, rate, review, and share!Here’s How »Join the On The Shelf community today:Ontheshelfnow.comOn The Shelf Now Facebook GroupOn the Shelf Now FacebookOn The Shelf Now TwitterOn the Shelf Now Instagram

Business is, by nature, unstable, and entrepreneurs recognize that dealing with setbacks is just another facet of their job. Entrepreneurs live in a world of constant flux, and things can change on a monthly, weekly or even daily basis. If you’ve been in business long enough, you would know failure and disappointment like the back of your hand. Yet entrepreneurs, by virtue of being entrepreneurs, have the gall to get back up and thrive even with this constant barrage of problems, barriers and backtrackings. How do they do it? Join Timothy Bush as he distills the things he learned from his 11-year entrepreneurship journey into a 5-step strategy and learn how you can apply it to your own business. Love the show? Subscribe, rate, review, and share!Here’s How »Join the On The Shelf community today:Ontheshelfnow.comOn The Shelf Now Facebook GroupOn the Shelf Now FacebookOn The Shelf Now TwitterOn the Shelf Now Instagram

Whether you’re an inventor wondering how to manufacture your product and expand into sales or an Amazon seller looking to expand into retailers, the fact is the ability to sell product right now is big. On today’s show, Timothy Bush talks to Steven Selikoff of the Product Development Academy, a company that teaches everything you need to know – from unique product concept, through factories and manufacturing, to getting your products onto retailer’s shelves. Want to know all about developing a product from the onset all the way through to getting to retail? Then this is an episode you don’t want to miss. Love the show? Subscribe, rate, review, and share!Here’s How »Join the On The Shelf community today:Ontheshelfnow.comOn The Shelf Now Facebook GroupOn the Shelf Now FacebookOn The Shelf Now TwitterOn the Shelf Now Instagram

Whether you’re out and about or if you are sequestered at home still, everybody has their own way of dealing with opening back up. As stores and establishments are creating their own standards – which they have every right to do – all kinds of crazy sentiment are going on out there, especially on social media. On today’s show, Timothy Bush answers some questions from the On The Shelf Now community and takes a closer look at what retailers really need right now when the lockdown is starting to loosen up. No matter what the process is, the bottom line is we, as human beings, have to be together on this thing. Love the show? Subscribe, rate, review, and share!Here’s How »Join the On The Shelf community today:Ontheshelfnow.comOn The Shelf Now Facebook GroupOn the Shelf Now FacebookOn The Shelf Now TwitterOn the Shelf Now Instagram