Brand imagery & color swatches: lessons from building for e-comm, with Maya Hampton
From On Theme: Design Systems in Depth by Elyse Holladay
April 6, 2026 · 55 min · Season 2 · Episode 4
About this episode
Maya Hampton discusses the unique aspects of ecommerce design systems based on her experience at REI and lululemon.
Maya draws on her experience as a design systems PM at both REI and lululemon to explore what makes ecommerce design systems distinct. From the component library decisions to supporting editorial flexibility and brand storytelling, this episode digs in...
People in this episode
Host: Elyse Holladay
Guest: Maya Hampton
Topics covered
- ecommerce design systems
- component library
- brand storytelling
- editorial flexibility
- design systems investment
Keywords
- design systems
- ecommerce
- component library
- brand imagery
- color swatches
- editorial flexibility
- brand storytelling
Mentioned in this episode
Organizations: REI, lululemon
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