OneHaas

On this episode of the OneHaas Alumni Podcast, meet alum Shinghi Detlefsen, president of Wholesome Story and CEO of ExpandFi. Shinghi’s entrepreneurial spirit at a young age propelled him into a successful sales career with experience at major tech companies like Google and Amazon. After beginning his higher education at Berkeley City College, he transferred to Haas and a world of opportunity opened for him. Shinghi chats with host Sean Li about finding his entrepreneurial drive as a kid, the organizational lessons he gleaned from working at Amazon and Google, how he launched Wholesome Story with his wife, and why he believes everyone has the power to be the change they want to see in the world. *OneHaas Alumni Podcast is a production of Haas School of Business and is produced by University FM.*Episode Quotes:How his entrepreneurial spirit began from a young age“ We moved to Virginia when I was like seven from California, and I remember we were doing a yard sale for like selling stuff before we left and I was in charge of the money and selling things and I still remember being a little kid like, I loved that. I loved selling things and making money. And it always was in my interest sphere. And like, even when we moved to Virginia…I was mowing lawns, making money. I think my parents also raised me with that type of mindset where there are no handouts. You don't just get money from your parents, you need to go earn it.”Lessons he learned from Amazon’s corporate culture “Amazon is a written culture, so there are no PowerPoints…You don't have a presentation where some guy stands up in front of everyone and talks about it. Everything's in a doc, so I had to learn how to write and that has been the most valuable asset that I've learned from Amazon. I still use it today. I try to have my own team lean into writing versus presenting just because it's so much more tangible and it also forces you to think very clearly.”On leaving Amazon to take Wholesome Story to the next level“ It was absolutely liberating…At Amazon, like you could really just work your ass off or any corporation and you can get 10% more in salary. And in a business you could work a thousand percent more and you can make a million percent more. It's like that return on your time and your effort is so much higher in entrepreneurship if things work out.”His advice to budding entrepreneurs“ I would focus on – aim to be a millionaire, not a billionaire. And I think, again, going back to that barrier mindset where you have the Googles and the Facebooks and that's who you want to be growing up. That's like a one in a billion chance of you hitting that, right? And a lot of people will spend a ton of time, they'll do a startup, they'll raise a ton of money, they'll be diluted to the point where they would've been better off becoming a millionaire. And so like my point to everyone is that there are million dollar opportunities everywhere, and it's simple. It's like you can create a million dollar business and you just take a problem, a small problem, and you solve it.”Show Links:LinkedIn ProfileX ProfileMedium Article: “E-commerce Wars — and how the US is losing.”

The OneHaas Alumni Podcast is pleased to welcome Keith and Kenneth Tsang, who are not only identical twins, but also had identical triple majors at UC Berkeley – political science, psychology, and business.After being born in the Bay Area, Keith and Kenneth moved to Hong Kong where they spent the first formative years of their childhood. Growing up in a family that prioritized education and exploration, the twins developed a strong sense of curiosity for the world around them. It’s this curiosity that sparked their desire to pursue not one, but three majors for their undergraduate degrees at UC Berkeley. Keith and Kenneth chat with host Sean Li about how they applied those three majors to careers in entrepreneurship, lessons they learned from growing up in Hong Kong and then reacclimating in the U.S., and how their career journeys have taken shape thanks to a healthy dose of staying curious and making friends. *OneHaas Alumni Podcast is a production of Haas School of Business and is produced by University FM.*Episode Quotes:Kenneth on why their decision to add business as a second major“ I think we were just blown away from the beginning, like, wow, all this business stuff is completely different from your history class and your chemistry classes in high school. It felt practical and relevant. And I think we were hooked pretty early on. And I think, to be honest, I think Keith and I are a bit competitive, and then I think with Haas, some people might know, the undergraduate is competitive and we figured we can do this too. So let's get in on this game and succeed here.”Keith on how the brothers identify entrepreneurial opportunities“ I've worked in all kinds of businesses and industries, obviously venture capital, then you have Nest with thermostats. I've also worked at LinkedIn and Meta, big companies, but also small companies doing housekeeping double-sided marketplace and robot delivery pizza. So it's a little bit of everything. But part of that is just being open to what's interesting, like do you see value here? Like are you able to have an impact? So that's like the first checkbox you're looking at: can you actually do something that is influencing change? And the second part of it is just being able to be open with your network… like you're talking to people and you're learning about these things and when something catches your interest, you just learn a little bit more and see whether you have a role to play in that. So I think that's, at a high level, that's what it really is, being open to these opportunities.”Kenneth on being a student always“ …Just to plug the Haas values, just being student always, I think the learning never stops. And I think that curiosity sort of kept us going. And in hindsight, I think a lot of these things are hard to plan. They're kind of serendipitous, but I think if you're open to learning and then having that curiosity is what sort of led us down these paths that we've taken.”Keith on how their parents nurtured their curiosity early on“ They definitely provided us with different opportunities to explore our interests – playing different sports, soccer, baseball, being in the Boy Scouts, which I think was actually one of the best experiences. It was kind of where we were able to just experience all kinds of things like archery, horseback riding, stuff like that, and just try different things. And I think that really is important for setting that foundation to be curious always, is that you are able, you're comfortable being in new situations and after the first time you realize that's enjoyable, you do it a second time, it's still enjoyable and you just keep it up. But I think if you were in a situation or environment where that is limited, you're always being constantly told no, I can very much see how that could be hampered.”Show Links:Kenneth’s LinkedIn ProfileKeith’s LinkedIn Profile

For women’s history month, the OneHaas Alumni Podcast is pleased to welcome Olivia Chen, a Haas undergrad alumna and the co-founder of Twrl Milk Tea.Like so many of the best entrepreneurial ventures, Twrl was born out of a necessity during the COVID-19 pandemic. With boba milk tea shops closed, Olivia and her co-founder Pauline Ang were finding ways to still enjoy the treat at home while also making a version of milk tea that prioritizes quality and pays tribute to their Taiwanese and Chinese heritage. Olivia joins host Sean Li to chat about being raised by immigrant parents from Taiwan, her career journey from Haas to Twrl, and Olivia dishes on all the ways her on-the-go milk teas are taking the boba industry by storm.*OneHaas Alumni Podcast is a production of Haas School of Business and is produced by University FM.*Episode Quotes:On her family’s deep Berkeley roots“I actually am, I would say, like a Berkeley baby, because we were in the Berkeley family housing units, there are baby photos of me playing on the playground. And so Berkeley has always been a really big part of my identity because my family, my dad are Berkeley alums. And so, my parents were really, really proud when I actually was accepted into Berkeley. And so being kind of from the Bay Area, you know, when relatives came, the first place we'd take them would be Berkeley to go see the campus. And so when I got in, it was kind of a no-brainer that I would be attending.”Lessons on entrepreneurship from her parents’ career paths “ How the evolution of entrepreneurship goes is, you know, you climb one mountain, but you're at the bottom of another hill. And so you just keep climbing these mountains and then you just hope you can peak at an amazing peak. And so that is literally entrepreneurship. That is also the journey of an immigrant, right? Like, you go through these ebbs and flows of mastering language or mastering cultural norms. And so those types of skills that I've seen my parents persevere with, they have been very, very motivating.”On what makes Twrl stand out“ What makes our canned drinks unique is we're the first to bring nitro infusion to the tea category. We're the first to bring pea protein. And so there's very little innovation in the last 30, 40, 50 years of the tea category. So we are literally the first tea brand out of all these big players out there to bring nitrogen infusion, to use pea protein. So it has actually changed a lot of things that are happening in the tea category itself.”On how Twrl got its name “ Twrl is a really special name for us because we, you know, think about our heritage and our origin. And an emperor was walking through a garden holding a hot cup of water and a leaf twirled into his cup and that's where the first brewed tea was born. That's the origin story. And we'd love to kind of say that, you know, our brand is steeped in history, but we're twirling for the future. And so we're really excited to share a little bit more about ourselves. And we're really, really proud of our heritage as Taiwanese and Chinese Americans.”Show Links:LinkedIn ProfileTwrl Milk TeaPodcast Rec: How I Built This with Guy Raz

The OneHaas alumni podcast is pleased to welcome to the show Heather Rascher, the Senior Manager of Global Strategic Partnerships and Business Development at Abbott.Growing up in Sacramento, Heather’s connection to UC Berkeley and Haas runs deep. After getting her undergraduate degree in economics and English from Cal, Heather went on to work in the investment banking sector, before deciding to return to Haas in pursuit of a more meaningful career path. Heather joins host Sean Li to chat about her California roots, her passion for supporting public institutions like UC Berkeley, how she gives back through board service and mentorship, and what led her to her fulfilling career in the medical devices industry at Abbott.*OneHaas Alumni Podcast is a production of Haas School of Business and is produced by University FM.*Episode Quotes:On her passion for public education“ I just am a huge believer in the ability of education to be transformative to people. And it was really a big thing that was transformative for my family – on my dad's side in particular. So when my dad's family came over from Mexico, his grandparents didn't have any education at all. They had about third to fifth grade education. When they came over here, one of the things that was really important to them was that their kids were able to get an education. Even though they never learned English, they were really clear that their kids had to not only go to school, but they had to go to college. And so all of their kids graduated from college.”On what drew her to healthcare and Abbott“ I just love working on things where there's a tangible benefit to many and an identified problem that it's a tough nut to crack. Even if I can solve one tiny piece of it, so the piece that I'm addressing is through the lives of diabetics and it's still meaningful and I can see that difference, not just in shareholder value, but in meeting diabetics who are using our products, that's what is so exciting to me.”Lessons she’s learned throughout her career“I personally think it's better to work for a good manager and a good organization than work on something that's sexy. You can have both, but I think if you have to make a trade off, I've definitely had bad managers and I knew it and I just thought, Oh, but I'm getting red flags, but this opportunity seems too good and, or I'll be able to work with them. And it's true that you can work with them, but you may not thrive.”On the Somos Haas initiative “What we're trying to do is help people understand that you can come and get a business degree at Haas. It's attainable. And here's the way that you can do that. And then helping other organizations see the value of having diverse candidates apply that are all equally qualified. And so I think it's even more important now that there are organizations where people can feel a sense of community that are connected around a cultural identity, but also a singular purpose to be able to have a community that's focused on just supporting one another and driving a community that is oriented towards helping ultimately elevate, at least our objective is to elevate people of Hispanic origin in the business world.”Show Links:LinkedIn ProfileBook Rec: From Strength to Strength by Arthur C. BrooksBerkeley's BIG GIVE

Today’s guest on the OneHaas Alumni Podcast is D’Juan Wilcher, the Deputy Director of the George W. Bush Presidential Center and a 2022 graduate of the executive MBA program at Haas. D’Juan comes from a military family with deep roots in Gary, Indiana. After getting his bachelor’s degree at Indiana University, he decided to join the Navy as an officer. Over the course of his 14 years in the military, D’Juan learned the importance of putting service at the center of all of his work. D’Juan sits down with host Sean Li to chat about his time in the military, including the culture shock he felt arriving in Japan and his experience joining as an officer. They also discuss his decision to get an MBA at Haas and the impactful work the Bush Center does for veterans. *OneHaas Alumni Podcast is a production of Haas School of Business and is produced by University FM.*Episode Quotes:On his family’s values around educationI also grew up in a home that was full of love, not full of very much money, not full of very much access. But my mother, she was definitely one who was big on education. She showed it when she was in school and she told us to lean into it the same way. I'm an advocate of public education for that reason. Every school that I've attended from the beginning all the way through Haas has been a public institution. Most of the time that has been by deliberate choice.On earning the respect of his subordinates as a Naval officerThe way that I earn respect from them is from showing up every day. This was the most instructive period of my professional career, was that you show up. That's half the battle, right? Because some people don't. They just mail it in. That was the first way to earn their respect. Two, know my damn job. Take it seriously. I am new, so when they came to me, they expected to see my nose in a book. They expected to see me asking questions, being curious. Figuring it out so that I can get better to be a better leader for them. On his decision to go to HaasI'm looking down the road, and I can see the water, and I'm like, this is a done deal. This is a beautiful school, beautiful campus. Then I go to the classes, like, yeah, I like this approach. I went with my classmates. We had drinks and dinner afterwards. It's like, this is a done deal. I started my application and that's the end of that story. I never looked back at any other school. I didn't apply. This was my target school and I got in. On some of the work the Bush Center is doing for veteransWe recognize that part of the reason why people don't get to mental health care is because it can be difficult to navigate. So we've thought of creating an easy button whereby we have essentially a concierge service to do an intake. We have all these clinicians and veterans service organizations to help identify whatever supports you might need and we connect you for free. Your services that they get are for free and this year we've been able to reach 2,000 people. Show Links:LinkedIn Profile

On this episode of OneHaas, hear from alumna Sahar Kleinman – a global strategy and operational excellence executive at Amazon Advertising. Sahar, a first generation American, grew up in New York after her parents emigrated from Iran to further their education. The time she spent watching her mom work in finance on Wall Street and help run her uncle’s photo business had a significant impact on Sahar’s career path. She and host Sean Li chat about Sahar’s experience moving from brick and mortar to the e-commerce world, the importance of taking risks, and how Haas provided her with her own personal board of directors. *OneHaas Alumni Podcast is a production of Haas School of Business and is produced by University FM.*

Today’s guest on the OneHaas alumni podcast is Jeff Wang, the head of business at Codeium and co-founder of RocketFuel Education. Jeff grew up in Chicago with a passion for experimenting with the latest cutting edge technology. After some unfilling corporate jobs, Jeff got his MBA at Haas and jumped head first into the startup world. From there, he found a new passion for crypto and AI and started writing his own newsletter filled with keen market analysis. Jeff and host Sean Li chat about his unique view o n the crypto and AI markets, what Jeff views as the best uses of AI currently, how those uses could shift in the near future, and if the overall impact of AI on our world is net positive or negative. *OneHaas Alumni Podcast is a production of Haas School of Business and is produced by University FM.*Episode Quotes:What he got from his time at Haas“Open doors is probably the biggest kind of value that [Haas] can bring and meeting people that also were in the spirit. And I think at least like two or three of the opportunities after just came from other classmates who were trying to build something. And I think that's saying something that, yeah, opening doors is not because of going to a class. It really is like people that you interact with and have common values or common alignments of what you want to build.”On what RocketFuel Education is“We converted that into kind of like lessons on the crypto markets. And now it's more like crypto macro and AI markets and just like really understanding what's going on. And then again, being predictive.And if I'm accurate, sometimes that's great. And sometimes I'll be wrong, but I think over time, just having the understanding. And really understanding how markets work on RocketFuel Education, that is why people stick to it.”How he got the idea for RocketFuel“If you join these crypto communities, you actually get some really good insights as to what is upcoming that nobody else is going to be joining. If you go to these crypto conferences, you meet people that are actually the CEOs of these projects. And you can see if they're like for real or not. Or you could even meet the CEOs of projects that had not even been released yet. And you could actually invest in those companies as well. So you can get an edge by just being very early. And a lot of those interactions like kind of compelled me to be like, ‘Hey, spending all this time doing all this research, at least I should put a brain dump of that somewhere.’”On how AI is going to help humans“Everywhere that we are stuck in right now, like even if it's due to physics or if it's due to just manpower, right? Anywhere that humanity has slowed down. I think AI is just going to speed it back up again. I mean just think about like, if I could add more, headcount to any problem that humanity is facing. I think AI is kind of that solution, right?”Show Links:LinkedIn ProfileJeff's education platform: https://rocketfueledu.com/Jeff's AI blog: https://jeffwang.substack.com/Codeium: https://codeium.com/Twitter: @jeffwangcrypto

This month, OneHaas is honored to welcome Noor Gaith to the podcast. Noor is the co-founder of Jaffa Coffee Roasters, named after the city in Palestine, and specializes in artisanal coffee experiences. Noor and his brothers grew up in the Bay Area but come from a big Palestinian family. Raised by immigrant parents from Palestine and Jerusalem, Noor learned the importance of education and following your heart and passions at an early age. By 16, he was already running his own business selling iPhones. Noor brought that entrepreneurial spirit to Haas where he honed his talents for marketing and brand positioning. After graduating, he found himself at Square and it was through this job he found a new passion: coffee. Host Sean Li chatted with Noor about his journey from iPhones to coffee, how the creation of Jaffa is rooted in his family’s culture, and what sets their coffee apart from all the other artisanal coffees on the market. *OneHaas Alumni Podcast is a production of Haas School of Business and is produced by University FM.*