Building Memberships That Stand the Test of Time — Interview with Membership Pioneer Cathy Hay

About this episode

Cathy Hay shares her insights on building a successful membership community and the lessons learned since 2007.

In this episode, we are talking to award-winning membership pioneer and historic dressmaker Cathy Hay. Cathy is sharing her experience and the valuable lessons she learned from running a membership, starting all the way back in 2007 up to the present with a stunning 2500 members. We are discussing why it is more important to get your membership started than aiming for perfection, how to recognize and seize secondary opportunities and how to make sure that your membership is scalable from the very beginning. Cathy Hay is the founder of the award-winning membership community Foundations Revealed, which helps dressmakers to connect, learn together, and realize their most ambitious sewing dreams. She and her community have been reverse engineering and recreating historic fashions together since 2007, so that bizarre and fabulous old clothes can step out of the glass museum case and be worn and enjoyed again. It’s about nurturing creativity, improving mental health, and bringing the weird kids home. Find the full show notes here: https://onlinemarketingpodcast.com/building-memberships-that-stand-the-test-of-time-interview-with-membership-pioneer-cathy-hay/ Resources…

People in this episode

Host: Paul Pruitt

Guest: Cathy Hay

Topics covered

• membership
• entrepreneurship
• scalability
• community building
• historic fashion

Keywords

• membership
• Cathy Hay
• Foundations Revealed
• community
• historic dressmaking
• entrepreneurship
• scalability

Mentioned in this episode

Organizations: Foundations Revealed

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