Maxwell Rousell: Finding Your Niche - From Apprentice to Digital Champion

Maxwell Rousell: Finding Your Niche - From Apprentice to Digital Champion

From Only Human After All by James Thomas

April 19, 2026 · 23 min · Episode 32

About this episode

Maxwell Rousell shares his journey of finding his niche within the NHS and the challenges of digital exclusion.

Maxwell Rousell is 20. He's a Digital and Social Inclusion Coordinator. And he's spent three and a half years finding out exactly where he belongs in the NHS. His job is to help patients navigate the NHS app and digital services. He goes to libraries, community events, welfare centres - anywhere people might need help but be afraid to ask. And what he's discovered challenges everything we think we know about digital exclusion. The older generation can't use smartphones? Wrong. Maxwell works with a 92-year-old who knew more about the NHS app than he did when he started. The real barrier isn't age - it's economics. It's access. It's confidence. Maxwell's own journey is a story of finding your place. An apprenticeship gave him his break into the NHS. Andrea became his "work grandma" (his real grandma is a nurse too, and incredibly proud). He tried different roles. He discovered he prefers project work to operations. He learned that sometimes it takes time to find your niche. Outside work, he's a petrol head - German performance cars, race events, talking his grandma's ear off about brake horsepower. But inside work, he's found his purpose: supporting people directly while working on…

People in this episode

Host: Andrea

Guest: Maxwell Rousell

Topics covered

  • digital inclusion
  • NHS
  • apprenticeship
  • patient support
  • economic barriers

Keywords

  • digital services
  • community support
  • age barriers
  • confidence
  • project work

Mentioned in this episode

Products: NHS app

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