Ep. 45 - Advertising

About this episode

Stephen and Lucy discuss the realities of advertising in the open hardware world, sharing insights on effective strategies and lessons learned.

In this episode of the Open Hardware Manufacturing Podcast, Stephen and Lucy talk about what it’s really like to advertise in the open hardware world. From running social media ads to trying out print campaigns, they share what worked, what didn’t, and what they learned along the way. They touch on things like figuring out who your audience actually is, why selling machines like the Lumen pick and place takes patience, and how good messaging and customer feedback make all the difference. Instead of chasing quick wins, they dig into how brand awareness can matter more than immediate sales. You’ll hear them cover: Marketing vs. advertising and why the difference matters How to understand what customers need (and how to show you can solve it) The tricky part of measuring ad results Social media, search ads, sponsorships, and where they fit Examples of ad campaigns that hit the mark, and ones that missed --- Join the conversation and share your thoughts at  hardware.cafe . Do you have any questions, comments, or topic suggestions? Email us at  podcast@opulo.io . We'd love to hear from you! To learn more about what we do, visit  Opulo.io . To see everything else we do…

People in this episode

Hosts: Stephen, Lucy

Topics covered

• advertising
• open hardware
• marketing
• customer feedback
• brand awareness
• social media

Keywords

• advertising
• open hardware
• marketing strategies
• customer needs
• brand awareness
• social media ads
• print campaigns

Mentioned in this episode

Organizations: Opulo

Products: Lumen pick and place

Books & works: Complicate Ya

More episodes of Open Hardware Manufacturing Podcast

• Ep. 46 - Deciding What to Work on Next · November 14, 2025 · 1h 10m
• Ep. 44 - Are Degrees Worthwhile? · September 12, 2025 · 50 min
• Ep. 43 - Collaboration in Open Source · August 28, 2025 · 45 min
• Ep. 42 - Certifications · July 18, 2025 · 1h 9m
• Ep. 41 - Surviving the Bus Test · June 19, 2025 · 39 min
• Ep. 40 - Influential Media · June 5, 2025 · 1h 21m