About this episode

Sean Frank and Matt Bertulli discuss the emotional triggers behind consumer behavior in ecommerce and the importance of offers in marketing strategies.

“People buy things to fill gaps in their life.” Sean Frank (CEO, Ridge) and Matt Bertulli (CEO, Pela Case & Lomi) unpack consumer behavior in ecommerce. They cover the emotional triggers behind buying, the offers that convert, and the buying journeys online shopping takes today. The real driver of your marketing strategies is the offer itself, not the checkout experience. People buy out of convenience, fear of loss, identity, and scarcity … long before logic enters the picture. Ridge’s expansion from wallets into rings shows how one brand layered new customer angles onto a single product. Influencer partnerships, social media, user-generated content (UGC), and paid ads each serve a different role in building trust. Powered By Fulfil https://9ops.co/fulfil Aftersell https://9ops.co/4i3bb5 Richpanel https://9ops.co/richpanel Northbeam https://www.northbeam.io/ Saras Analytics https://bit.ly/4a3gzVv Postscript https://9ops.co/postscript Operators Newsletter https://9operators.com/

People in this episode

Host: Sean Frank

Guest: Matt Bertulli

Topics covered

• consumer behavior
• ecommerce
• emotional triggers
• marketing strategies
• influencer partnerships
• online shopping

Keywords

• consumer behavior
• ecommerce
• emotional triggers
• marketing
• influencer partnerships
• online shopping
• trust building

Sponsors

Fulfil, Aftersell, Richpanel, Northbeam, Saras Analytics, Postscript

Mentioned in this episode

Organizations: Ridge, Pela Case, Lomi, Operators Newsletter

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