Optometry: The Ultimate O.D.
by Optometry: The Ultimate O.D. Podcast
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Recent episodes
The 90-Day Plan That Changed How I Run My Optometry Practice | E321
Sep 3, 2026
Unknown duration
What If Keeping Your Options Open Is Actually Hurting You? | E320
Aug 27, 2026
Unknown duration
The CEO Mindset Isn't What You Think It Is | E319
Aug 20, 2026
Unknown duration
The Secret to Getting Your Optometry Team Excited About Growth | E318
Aug 13, 2026
Unknown duration
Why Confidence Comes After Action, Not Before | E317
Aug 6, 2026
Unknown duration
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| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 9/3/26 | The 90-Day Plan That Changed How I Run My Optometry Practice | E321 | The 90-Day Plan That Changed How I Run My Optometry Practice | E321Highlights from this episode: The 90-Day Plan That Changed How I Run My Optometry Practice (00:54)Closing Thought: Lazy People vs. Winners (25:37)I’ve always struggled with the temptation to change things too quickly—come up with a new idea, get some resistance, and then move on to the next thing because I feel like I need to be doing something. In this episode, I’m sharing why I’ve started using 90-day plans to force myself and my team to stay focused, execute, measure what’s actually happening, and give our decisions enough time to produce evidence before we pivot. We’re talking about accountability, improving every role in the practice—including doctors—and why consistency doesn’t mean refusing to change; it means giving your decisions enough time to see whether they’re working. If you’re constantly changing direction in your practice, this is a reminder that sometimes the best thing a CEO can do is stop messing with things and let the plan play out. | — | ||||||
| 8/27/26 | What If Keeping Your Options Open Is Actually Hurting You? | E320 | What If Keeping Your Options Open Is Actually Hurting You? | E320Highlights from this episode: What If Keeping Your Options Open Is Actually Hurting You? (00:52)Closing Thought: One Decision (21:08)It can be very easy to keep every door open as a practice owner—but sometimes having too many options actually keeps you from moving forward. In this episode, we're talking about the danger of using possibilities as a form of procrastination, why making a decision creates compounding value, and the uncomfortable reality that you have to commit to a path before you know exactly how it’s going to turn out. I also reflect on the decision to keep pushing forward with another associate even when it would have been easier to stay comfortable with what was already working. Your homework is to think about where you were at 3 years ago and compare it to now. What is better now? Is there anything that was better 3 years ago? This will help you dial in what you actually enjoy and make sure the progress you are making is moving you toward the life you ultimately want to live. | — | ||||||
| 8/20/26 | The CEO Mindset Isn't What You Think It Is | E319 | The CEO Mindset Isn't What You Think It Is | E319Highlights from this episode: The CEO Mindset Isn't What You Think It Is (00:51)Closing Thought: Making Intentional Decisions for the Future You Want (25:42)In this episode, I’m talking about the difference between ambition and leadership, why being busy or growth-focused doesn’t automatically make you a better CEO, and how your personality should influence the kind of practice you choose to build. We’ll also talk about why some owners love the business side while others would rather stay clinical—and why neither approach is wrong as long as you’re intentional about what success looks like for you. | — | ||||||
| 8/13/26 | The Secret to Getting Your Optometry Team Excited About Growth | E318 | The Secret to Getting Your Optometry Team Excited About Growth | E318Highlights from this episode: The Secret to Getting Your Optometry Team Excited About Growth (00:52)Closing Thought: The real prize of achieving a goal (22:05)I’ve been thinking a lot about what it really means to have a vision for your practice—and I’ve realized that keeping that vision in my head isn’t enough. In this episode, I’m sharing what happened when I started putting my vision out there with my associates and staff, how it created more energy and buy-in across the team, and why sharing where we’re going also forces me to become the leader that vision requires. We’ll talk about creating a three-year vision, developing your team around that future, staying committed when things get difficult, and redefining success from being the top-producing doctor to building something bigger than yourself. | — | ||||||
| 8/6/26 | Why Confidence Comes After Action, Not Before | E317 | Why Confidence Comes After Action, Not Before | E317Highlights from this episode:Why Confidence Comes After Action, Not Before (00:41)Closing Thought: Resiliency (27:22) The longer I own a practice, the more I realize that growth has less to do with finding better strategies and more to do with becoming a better leader. In this episode, I’m sharing why confidence is built through action, how making imperfect decisions has accelerated our growth, and why waiting until you feel "ready" is one of the biggest mistakes practice owners make. We dive into leadership, ownership, and the mindset shifts that separate stagnant practices from those that continue to evolve year after year. If you’ve been hesitating on your next big move, this conversation will give you the confidence to stop waiting and start leading.Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me atwww.theultimateod.com, on social media (click here for ->YouTube,Twitter,Instagram,Facebook) OR, just shoot me an email at [email protected] and I’d be happy to chat! | — | ||||||
| 7/30/26 | Why Your Optometry Practice Feels Stuck (And How to Move Forward) | E316 | Why Your Optometry Practice Feels Stuck (And How to Move Forward) | E316Highlights from this episode: Why Your Optometry Practice Feels Stuck (And How to Move Forward) (00:49)Closing Thought: Old Habits vs. New Standards (20:01)One of the hardest lessons I’m learning as a practice owner is that the decisions that got me here aren’t always the ones that will get me where I want to go next. In this episode, I’m sharing how I’m learning to think like a CEO instead of just a doctor, why we hold on to the parts of our business that feel comfortable, and the framework I use to make bigger, long-term decisions—even when there’s no guarantee they’ll work. We talk about opportunity cost, identity shifts, and why you have to stop judging decisions based on your favorite hour of the week and start evaluating the entire business. If you’re feeling stuck between where your practice is today and where you know it could be, this episode will challenge you to see the whole board before making your next move.Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me atwww.theultimateod.com, on social media (click here for ->YouTube,Twitter,Instagram,Facebook) OR, just shoot me an email at [email protected] and I’d be happy to chat! | — | ||||||
| 7/23/26 | Belief Before Ability: The Leadership Secret Every Optometry Practice Owner Needs | E315 | Belief Before Ability: The Leadership Secret Every Optometry Practice Owner Needs | E315Highlights from this episode: Belief Before Ability: The Leadership Secret Every Optometry Practice Owner Needs (00:42)Closing Thought: Keep the Friction (20:20)One of the biggest breakthroughs I’ve had as a practice owner is realizing that people don’t become exceptional because of their skills—they become exceptional because they believe their work matters. In this episode, I’m sharing how giving every team member a clear purpose transformed our culture, strengthened our patient experience, and helped me shift from building great employees to building great leaders. We dive into why belief always comes before ability, how to create buy-in across your entire office, and the leadership mindset that changes everything. If you want a team that takes ownership, a stronger culture, and a practice that grows from the inside out, this episode is for you.Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me atwww.theultimateod.com, on social media (click here for ->YouTube,Twitter,Instagram,Facebook) OR, just shoot me an email at [email protected] and I’d be happy to chat! | — | ||||||
| 7/16/26 | How to Create Teams That Believe in the Mission | E314 | How to Create Teams That Believe in the Mission | E314Highlights from this episode: How to Create Teams That Believe in the Mission (00:36)Closing Thought: Privilege (14:42)One of the biggest leadership lessons I’ve learned is that having a vision isn’t enough—your team has to believe it too. In this episode, I’m sharing what I took away from studying Disney CEO Bob Iger, why culture is built through repetition instead of inspiration, and how every role in your practice becomes more meaningful when people understand where the business is headed. We’ll talk about creating clarity, reinforcing your message, and why great CEOs spend just as much time building belief as they do building systems. If you want a more aligned team, a stronger culture, and a practice that executes at a higher level, this episode is for you.Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me atwww.theultimateod.com, on social media (click here for ->YouTube,Twitter,Instagram,Facebook) OR, just shoot me an email at [email protected] and I’d be happy to chat! | — | ||||||
| 7/9/26 | The Identity Crisis Every Growing Practice Owner Faces | E313 | The Identity Crisis Every Growing Practice Owner Faces | E313Highlights from this episode:The Identity Crisis Every Growing Practice Owner Faces (00:49)Closing Thought: Risk Not, Have Not (19:48)As my practice continues to grow, I’ve realized the hardest part isn’t adding another doctor—it’s letting go of the identity that got me here in the first place. In this episode, I’m sharing the internal battle of shifting from being the top producer to becoming a coach, mentor, and CEO, why too many options can keep us stuck, and how real growth requires committing to one path before you know exactly how it will turn out. We also dive into the uncomfortable truth that every new level demands a new version of yourself. If you’re wrestling with what’s next in your practice or your career, this conversation will challenge you to decide who you’re becoming—not just what you’re doing.Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me atwww.theultimateod.com, on social media (click here for ->YouTube,Twitter,Instagram,Facebook) OR, just shoot me an email at [email protected] and I’d be happy to chat! | — | ||||||
| 7/2/26 | The CEO's Greatest ROI: Their Thoughts | E312 | The CEO's Greatest ROI: Their Thoughts | E312Highlights from this episode: The CEO's Greatest ROI: Their Thoughts (01:11)Closing Thought: The story of two monks (24:59)One of the biggest lessons I’ve learned as a practice owner is realizing that my value isn’t measured by how many patients I see—it’s measured by the quality of the decisions I make for the business. In this episode, I’m sharing why creating space to think has become one of the highest ROI activities in my week, how stepping out of the exam lane has helped us double our revenue per patient, and why every CEO needs margin to build systems instead of constantly putting out fires. We’ll also talk about protecting your time, developing your team, and learning to trade effort for leverage. If you’re ready to stop thinking like a busy doctor and start leading like the CEO your practice needs, this episode is for you.Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me atwww.theultimateod.com, on social media (click here for ->YouTube,Twitter,Instagram,Facebook) OR, just shoot me an email at [email protected] and I’d be happy to chat! | — | ||||||
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| 6/25/26 | What the Best Mentors Taught Me About Leadership and Life | E311 | What the Best Mentors Taught Me About Leadership and Life | E311Highlights from this episode: What the Best Mentors Taught Me About Leadership and Life (00:54)Closing Thought: What we're praised for in public, we pay for in private (21:27)Training a new associate has reminded me just how much of who I am today came from the mentors, colleagues, and leaders who invested in me long before I knew what I was capable of. In this episode, we are talking about the lessons that shaped my career, the responsibility we have as practice owners to develop the next generation, and why great mentorship is about more than knowledge—it’s about perspective, confidence, and belief. We talk about the transition from student to teacher, the power of paying wisdom forward, and how the impact of a great mentor can last long after the season ends. If you’re leading a team, building a practice, or looking to leave a lasting legacy, this conversation is for you.Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me atwww.theultimateod.com, on social media (click here for ->YouTube,Twitter,Instagram,Facebook) OR, just shoot me an email at [email protected] and I’d be happy to chat! | — | ||||||
| 6/18/26 | The First Thing I Teach A New Associate (And It’s Not Clinical) | E310 | The First Thing I Teach A New Associate (And It’s Not Clinical) | E310Highlights from this episode: The First Thing I Teach A New Associate (And It’s Not Clinical) (00:58)Closing Thought: What Only Time Can Teach (15:21)When I’m training a new associate, I’m not starting with dry eye, myopia, or advanced disease management—I’m starting with communication, connection, and the fundamentals that create an extraordinary patient experience. In this episode, we're talking about why the little things like preparation, eye contact, patient handoffs, and authentic conversations matter more than most doctors realize, and how those small improvements compound into massive business growth over time. We talk about the danger of chasing shortcuts, the power of consistency, and why being just a little bit better every day beats trying to be perfect. If you're building a practice, developing associates, or leading a team, this episode is a reminder that greatness is usually found in the fundamentals.Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me atwww.theultimateod.com, on social media (click here for ->YouTube,Twitter,Instagram,Facebook) OR, just shoot me an email at [email protected] and I’d be happy to chat! | — | ||||||
| 6/11/26 | The Leadership Test that Nobody Talks About | E309 | The Leadership Test that Nobody Talks About | E309Highlights from this episode: The Leadership Test that Nobody Talks About (01:00)Closing Thought: Keep it + Multiply it! (28:02)Hiring an associate taught me something I wasn’t expecting: great leadership isn’t about creating copies of yourself—it’s about helping other people become the best version of themselves. In this episode, I’m sharing what I’ve learned while onboarding a new graduate, why most practice owners accidentally become the bottleneck to growth, and how building systems around people’s strengths creates a stronger business than forcing everyone into the same mold. We also dive into why teaching others has made me a better doctor, a better CEO, and a better communicator. If you’re looking to grow your practice, add associates, or build a team that thrives without depending on you, this episode is for you.Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me atwww.theultimateod.com, on social media (click here for ->YouTube,Twitter,Instagram,Facebook) OR, just shoot me an email at [email protected] and I’d be happy to chat! | — | ||||||
| 6/4/26 | Excellence vs Success: The Mindset Shift That Changes Everything | E308 | Excellence vs Success: The Mindset Shift That Changes Everything | E308Highlights from this episode:Excellence vs Success: The Mindset Shift That Changes Everything (00:56)Closing Thought: Preparing for a Future (21:30)As practice owners, it’s easy to get obsessed with revenue goals, new technology, and the next big opportunity—but I’ve learned that real growth comes from mastering the fundamentals. In this episode, we're talking about why excellence is about who you become, not what you achieve, and why connection, consistency, and discipline will always outperform chasing flashy success. I also break down the single most important lesson I want a new associate doctor to learn: how to make patients feel heard, valued, and understood. If you want a stronger practice, a better team, and more loyal patients, this conversation is a reminder that the basics never stop mattering.Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me atwww.theultimateod.com, on social media (click here for ->YouTube,Twitter,Instagram,Facebook) OR, just shoot me an email at [email protected] and I’d be happy to chat! | — | ||||||
| 5/28/26 | The “Monster” Mindset: Raising Your Standards in Private Practice | E307 | The “Monster” Mindset: Raising Your Standards in Private Practice | E307Highlights from this episode: The “Monster” Mindset: Raising Your Standards in Private Practice (00:40)Closing Thought: Be Consistent (22:29)I’ve realized one of the fastest ways to level up your optometry practice is to put yourself in rooms where you’re no longer the best in the room. In this episode, we're talking about the “monsters” out there—the elite performers, operators, and practice owners that completely recalibrate your standards once you’re exposed to them. High performers don’t intimidate me anymore, my environment shapes what feels possible, and I've learned the uncomfortable truth that every elite outcome comes with a heavy lifestyle attached to it. If you want a bigger practice, stronger leadership, or a higher level of execution, this conversation will challenge you to decide whether you truly want the lifestyle required to get there.Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me atwww.theultimateod.com, on social media (click here for ->YouTube,Twitter,Instagram,Facebook) OR, just shoot me an email at [email protected] and I’d be happy to chat! | — | ||||||
| 5/21/26 | Why Growing Your Optometry Practice Feels So Hard (Even When You’re Winning) | E306 | Why Growing Your Optometry Practice Feels So Hard (Even When You’re Winning) | E306Highlights from this episode:Why Growing Your Optometry Practice Feels So Hard (Even When You’re Winning) (00:48)Closing Thought: The Cost of Winning (21:00)Growing a private practice rarely feels smooth. It feels like constant fires, repeated conversations, and wondering if any of the work is actually paying off. In this episode, I’m sharing why the biggest breakthroughs in my office didn’t come from flashy ideas or giant pivots, but from boring consistency, constant reminders, and tightening the same systems over and over again. Leadership alignment, scorecards, staff accountability, and compounding growth is almost invisible until one day you realize your practice has completely leveled up. If you’re in the messy middle of scaling your optometry practice, this episode is the reminder to stay the course.Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me atwww.theultimateod.com, on social media (click here for ->YouTube,Twitter,Instagram,Facebook) OR, just shoot me an email at [email protected] and I’d be happy to chat! | — | ||||||
| 5/14/26 | The Hidden Ceiling in Your Practice: YOU | E305 | The Hidden Ceiling in Your Practice: YOU | E305Highlights from this episode: The Hidden Ceiling in Your Practice: YOU (01:27)Closing Thought: The Cost of In-Action (25:29)Adding an associate didn’t just grow my optometry practice—it exposed every weak system I was hiding behind as the “Superman” doctor. I realized the biggest bottleneck in my business wasn’t my staff, my patients, or my market…it was me. In this episode, we're talking about how stepping back, standardizing systems, and building around my team instead of myself led to the highest revenue per patient, best capture rates, and strongest staff performance we’ve ever had. If you want a practice that can truly scale without you carrying everything on your back, this conversation is for you.Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me atwww.theultimateod.com, on social media (click here for ->YouTube,Twitter,Instagram,Facebook) OR, just shoot me an email at [email protected] and I’d be happy to chat! | — | ||||||
| 5/7/26 | You're Not Losing Motivation, You're Losing Chaos: How to Survive the Messy Middle of Practice Gowth | E304 | You're Not Losing Motivation, You're Losing Chaos: How to Survive the Messy Middle of Practice Gowth | E304Highlights from this episode: You're Not Losing Motivation, You're Losing Chaos: How to Survive the Messy Middle of Practice Growth (00:45)Closing Thought: 3 Characteristics of Great CEOs (19:52)I used to think feeling bored in my practice meant I was losing my edge, but I’ve realized it’s actually a sign that things are working—and that’s where most ODs get tripped up. When the chaos fades, it’s tempting to chase shiny new services or ideas, but that’s exactly what stalls real growth. I have shifted from being a doer to a builder by measuring wins differently and creating urgency without blowing up what’s already working. If you’re in that “messy middle” of private practice growth, you need to stay disciplined long enough to actually finish what you started.Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me atwww.theultimateod.com, on social media (click here for ->YouTube,Twitter,Instagram,Facebook) OR, just shoot me an email at [email protected] and I’d be happy to chat! | — | ||||||
| 4/30/26 | Conviction vs. Push Back: The CEO Test | E303 | Conviction vs. Push Back: The CEO Test | E303Highlights from this episode: Conviction vs. Push Back: The CEO Test (01:05)Closing Thought: Which kid are you going to feed? (31:11)In this week's episode, we're talking about what it actually looks like to lead in private practice—especially when you start doing things differently and get hit with pushback from patients, staff, or even other doctors. I had a recent experience in my own practice that lit a fire under me and reinforced a simple truth: just because people don’t understand what you’re doing doesn’t mean you’re wrong—it might just mean you’re early and on the cutting edge. We talk CEO mindset, conviction, and how to filter feedback so you don’t retreat every time things get uncomfortable. If you’re trying to grow, innovate, and build something better in your practice, this one’s for you.Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me atwww.theultimateod.com, on social media (click here for ->YouTube,Twitter,Instagram,Facebook) OR, just shoot me an email at [email protected] and I’d be happy to chat! | — | ||||||
| 4/23/26 | Your Baby Is Ugly: Why Brutally Honest Feedback is a Necessity for Growth | E302 | Your Baby Is Ugly: Why Brutally Honest Feedback is a Necessity for Growth | E302Highlights from this episode:Your Baby Is Ugly: Why Brutally Honest Feedback is a Necessity for Growth (01:03)Closing Thought: Love where you are (25:29)If I’m being honest, some of my biggest growth hasn’t come from new ideas—it’s come from having the right people tell me when my ideas aren’t that good. In this episode, we're talking about why surrounding yourself with “yes people” is one of the fastest ways to stall your practice, and how real, unfiltered feedback from the right peers can completely change your trajectory. Mastermind groups, unexpected “collisions,” and putting my ego aside have helped me avoid costly mistakes and stay focused on what actually moves the needle. At the end of the day, it’s not about being the smartest person in the room—it’s about being in rooms that make you sharper, more accountable, and ultimately a better CEO of your practice.Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me atwww.theultimateod.com, on social media (click here for ->YouTube,Twitter,Instagram,Facebook) OR, just shoot me an email at [email protected] and I’d be happy to chat! | — | ||||||
| 4/16/26 | Strategic Discomfort vs. Boredom Discomfort: Making the Pain Productive | E301 | Strategic Discomfort vs. Boredom Discomfort: Making the Pain Productive | E301Highlights from this episode:Strategic Discomfort vs. Boredom Discomfort: Making the Pain Productive (00:45)Closing Thought: Conquering the World (21:48)In this episode, I’m working through something that’s been hitting me hard lately—are we actually building something scalable, or just chasing the feeling of growth? There's a difference between strategic discomfort and boredom-driven decisions, especially in that phase where your practice is stable but you feel restless and unsure what’s next. I share my own mistakes, what I’m doing differently now, and how I’m focusing on growth, systems, and truly replacing myself before expanding. If you’ve ever felt that “what now?” moment in your practice, this one’s for you.Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me atwww.theultimateod.com, on social media (click here for ->YouTube,Twitter,Instagram,Facebook) OR, just shoot me an email at [email protected] and I’d be happy to chat! | — | ||||||
| 4/9/26 | Sprint vs Sustain: How Smart ODs Scale Without Burning Out | E300 | Sprint vs Sustain: How Smart ODs Scale Without Burning Out | E300Highlights from this episode: Sprint vs Sustain: How Smart ODs Scale Without Burning Out (00:58)Closing Thought: The courage of leadership (25:35)In this episode, I challenge you to take a hard look at where you’re at as a practice owner—are you truly progressing, or just coasting and avoiding what matters most? The idea is that success isn’t found at the “peak,” but in learning how to live and thrive on the side of the mountain by managing your energy, embracing the hard, and staying in motion. We’ll talk about the critical difference between sprinting and sustaining, and how knowing when to push versus pull back is what separates burned-out owners from true CEOs. If you want to build a practice that keeps growing without losing yourself in the process, this mindset shift is everything.Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me atwww.theultimateod.com, on social media (click here for ->YouTube,Twitter,Instagram,Facebook) OR, just shoot me an email at [email protected] and I’d be happy to chat! | — | ||||||
| 4/2/26 | Private Practice Growth: Turning a Specialty Into a Revenue Driver| E299 | Private Practice Growth: Turning a Specialty Into a Revenue Driver | E299Highlights from this episode:Private Practice Growth: Turning a Specialty Into a Revenue Driver (00:50)Closing Thought: Learning to Swim (25:55)I’ve been on this journey of focusing purely on clinical care to really thinking like a CEO, and in this episode I break down how that shift has completely changed the way I approach building a dry eye specialty in my practice. I believe dry eye is one of the biggest untapped opportunities in optometry today. We talk about diagnosing consistently, committing to a clear strategy, investing in the right technology, and empowering your team to execute at a high level. If you’re ready to stop dabbling and start building something truly extraordinary, this is the roadmap I’m following right now.Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me atwww.theultimateod.com, on social media (click here for ->YouTube,Twitter,Instagram,Facebook) OR, just shoot me an email at [email protected] and I’d be happy to chat! | — | ||||||
| 3/26/26 | The Secret to Growing Your Optometry Practice: Empower Your Team | E298 | The Secret to Growing Your Optometry Practice: Empower Your Team | E298Highlights from this episode:The Secret to Growing Your Optometry Practice: Empower Your Team (00:50)Closing Thought: 5 Magnetic Affirmations (20:44)In this week's episode, we're diving into the real shift that has to happen if you want to go from being a great clinician to an extraordinary practice owner. I share the hard lessons I’ve learned about stepping into the CEO role—letting go of ego, empowering your team, and building systems that don’t revolve around you. Your associates shouldn’t be copies of you and create an environment where they can outperform you. If you’re ready to stop doing it all yourself and start building a practice that truly scales, this one’s for you.Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me atwww.theultimateod.com, on social media (click here for ->YouTube,Twitter,Instagram,Facebook) OR, just shoot me an email at [email protected] and I’d be happy to chat! | — | ||||||
| 3/19/26 | Amazing vs. Extraordinary Doctors: The Mindset That Builds a Thriving Practice | E297 | Amazing vs. Extraordinary Doctors: The Mindset That Builds a Thriving Practice | E297Highlights from this episode:Amazing vs. Extraordinary Doctors: The Mindset That Builds a Thriving Practice (1:00)Closing Thought: The life you want (21:34)In this week's episode, we dive into the difference between being an amazing doctor and becoming an extraordinary one. Early in my career, I thought the goal was to impress patients with my knowledge but over time I realized the real magic happens when patients leave feeling heard, empowered, and confident in their own decisions. When you shift the focus from proving how smart you are to making the patient the star of the show, everything changes. If you want patients who come back, refer their friends, and truly value your care, this mindset shift is where it starts.Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me atwww.theultimateod.com, on social media (click here for ->YouTube,Twitter,Instagram,Facebook) OR, just shoot me an email at [email protected] and I’d be happy to chat! | — | ||||||
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