How to Build a Referral-Based Business

How to Build a Referral-Based Business

From Oracle On Purpose | Lia Dunlap by Lia Dunlap

April 14, 2026 · 24 min

About this episode

In this episode, Lia Dunlap interviews Sebastian Cruze about leveraging referrals for business growth without additional ad spending.

Live into your greatest possibilities. Join the Limitless Life Club today! https://www.oracleonpurpose.com/the-limitless-life-membership What if you could grow your business to seven figures — without spending another dollar on ads? In this episode of Oracle On Purpose, I sit down with Sebastian Cruze, founder of Dream Team 100, a highly curated referral mastermind of six and seven figure coaches and consultants. Sebastian breaks down exactly why referrals are the highest-leverage growth strategy most entrepreneurs are completely ignoring — and what it actually takes to make them predictable, consistent, and scalable. We talk about the identity shift required to move from six to seven figures, why most people can't clearly describe what they do in a way that makes them easy to refer, and how building the right community changes everything. Sebastian also shares his bigger vision: using referral-based business as a vehicle to raise consciousness, build generosity-led communities, and create lasting impact. If you're a coach, consultant, or service provider who knows referrals should be working harder for you — this episode of the Oracle On Purpose podcast on How to Scale to 7…

People in this episode

Host: Lia Dunlap

Guest: Sebastian Cruze

Topics covered

  • referral-based business
  • entrepreneurship
  • coaching
  • consulting
  • business growth

Keywords

  • seven figures
  • identity shift
  • community building
  • generosity-led communities

Mentioned in this episode

Products: Dream Team 100

Books & works: POWER Up the Law of Attraction"—now, Oracle On Purpose

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