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On the show
Recent episodes
When the Ride Gets Messy, with Greg Healy
Apr 21, 2026
Unknown duration
The Long Build with Sara Lawhead
Mar 25, 2026
Unknown duration
Mike Cachat The Inventor of Online Bike Sales
Oct 15, 2024
Unknown duration
Nancy Dynan Building Strong Teams
Aug 14, 2024
Unknown duration
Accelerating Your Brand Mission - Christian Lepley
Nov 16, 2023
Unknown duration
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| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 4/21/26 |  When the Ride Gets Messy, with Greg Healy | Greg Healy spent more than 30 years inside the global surf and action sports industry with Quiksilver and Boardriders, running regions across Asia Pacific, North America, and Europe. Before that, he was the youngest ever captain of an AFL football club in Australia, leading a team onto the Melbourne Cricket Ground in front of 100,000 people.We cover a lot of ground here. Greg talks about what team sport taught him about resilience, what it felt like to go from critic to accountable when the board handed him the keys to fix North America, and the honest truth about leading through Chapter 11. He speaks candidly about the Rossignol acquisition, what hubris costs, and what Oaktree Capital taught him about quality growth over growth for its own sake."Sometimes it's never as good as you think it is. Alternatively, it's never as bad as you think it is. You're only one bad decision away from life being in a very different position than it was yesterday."We get into the Billabong integration, the cultural friction of merging two fierce competitors, and what it actually takes to build trust across a divided team. The COVID section is probably the most honest part of our conversation. Greg was projecting confidence he did not always feel, and he is straight about that gap."Your coach's talks every morning just got us through. We just needed to hear someone say: we're going to be right, keep on path, just keep doing what you're doing, and we'll get through."We also dig into founder ego, when to bring in an operator, the challenge small brands face entering markets owned by the majors, and why Greg, at 60, still wants to be in the game."Financially, I don't need to work, but emotionally, I certainly do. I'm not ready to hang the boots up yet."If you are building something or running something, there is a lot in this one.---Greg spent nearly 30 years with Quiksilver and Boardriders, covering Asia Pacific while stepping into the Americas and Europe when needed. His tenure covered the Quiksilver restructuring, Chapter 11 and transition to Oaktree Capital, and the Billabong integration. Former Boardriders CEO Dave Tanner called him a natural leader, culture carrier, and talent builder. He stepped down as CEO of APAC at Liberated Brands in August 2024.Chapters:00:00 Introduction00:51 Meet Greg Healy02:03 AFL Captain Lessons03:33 Resilience From Sport04:40 Fixing North America05:40 Culture Shock Moment07:46 Chapter 11 Reset10:03 Ego Debt And Humility11:54 Quality Growth Playbook13:21 Turnaround Team Values14:32 Cabo Momentum Shift16:08 Acquiring Billabong17:28 Merging Cultures Trust21:35 Founders Ego and Operators22:01 Leading Through COVID26:23 Leases and Survival Detail27:50 Lockdown Family Perspective33:03 Quiksilver Cultural Heyday35:25 When Global Brands Fracture38:19 Small Brands and Channels43:10 Why Work After Success45:51 Advice For Stuck Founders47:39 Global Expansion Nuances50:24 Proudest Moments Legacy52:03 How He Wants to Lead53:09 Next Team And Farewell | — | ||||||
| 3/25/26 |  The Long Build with Sara Lawhead | Sara Lawhead has spent her career building things. Teams, products, brands, strategies. She has worked inside large public companies, navigated private equity environments, and managed multiple brands at a pace that left little room to think. Now she is leading Thacker NYC, a founder-led brand going after a consumer the outdoor industry has largely ignored."We think of life as a sport. No one is really talking to the everyday person. The outdoor industry tends to go after the core, the hardcore, the top of the mountain. But it is the everyday people that still want to get outside, still want to look the part. That is a big, unmet opportunity."That shift, from managing six brands and fifty-plus products a year to building one brand with intention, is the backdrop for this conversation.We cover what the outdoor market actually looks like right now, from trade show floors to retailer meetings. We get into tariffs and supply chain, and how the brands that came out ahead were the ones that started diversifying manufacturing before the pressure hit.One of the more interesting threads is pattern recognition across categories, and what happens when private equity acquires founder-led brands."Once that special sauce, once that DNA has really left the business, it gets harder and harder to continue that passion and excitement. The DNA isn't there anymore. It gets sucked out."Sara has a clear point of view on where brands lose the thread, how innovation is misunderstood, and what real partnership with specialty retail actually requires. She also talks about the BIRDS communication framework, a tool she uses with every team she joins."As a leader, you have to have the awareness of who you are talking to and how they receive information. The more you understand who you are talking to and how they operate, the better the business will go. Once you know it, you actually have to do it. That is the second battle."We close on what Sara would tell someone early in their career."Figure out what you are good at. Not what you think is cool, not what everybody else is telling you to do. Chase that."A conversation about building something real, reading the market honestly, and knowing when to move and when to wait.Chapters:00:00 Introduction02:07 Founder Led Pace Shift04:04 Trade Shows And Market Signals06:15 Life As a Sport08:41 People-first Building Blocks11:02 DIY Mindset No Roadmap12:33 Athlete Pressure Lessons15:32 Compassionate Leadership Birds18:42 Top to Top Retail Strategy20:47 Tariffs and Supply Diversification23:36 Pattern Recognition In Categories26:52 Winning Retailer Confidence29:28 Partnership with Specialty Retail30:25 Staying True to Brand31:29 Compromise Without Dilution33:10 Redefining Innovation34:22 Colorways That Sell35:21 Decide and Ship37:16 Pleasant Persistence39:58 Follow Up Early40:48 Relationships Beat Automation41:28 Hiring a Sales Agency42:36 Conviction Without Playbook47:13 Slow Build Strategy49:45 Healthier Leadership Mindset51:53 Entrepreneurship and Expansion52:35 Fashion Meets Function57:25 Books That Shape Focus59:22 Advice for Year Two01:02:19 Go Until Stopped01:03:24 A Good Life Vision | — | ||||||
| 10/15/24 |  Mike Cachat The Inventor of Online Bike Sales | I'm excited to share my conversation with Mike Cachat, a pioneer in our industry and someone I've known for many years. Mike's journey from building a small bike repair business as a teenager to founding Jenson USA is a testament to seeing the future, perseverance, and innovation. This episode is for you if you enjoy learning about the ups and downs of entrepreneurship and leadership or seek inspiration in growth and resilience. Streaming on all podcast platforms, or watch on YouTube & Spotify. Enjoy your day! 🏔 🚲 🌿 – Tony | — | ||||||
| 8/14/24 |  Nancy Dynan Building Strong Teams | I’m so happy to share this conversation with Nancy Dynan, someone I’ve had the privilege of knowing both professionally and personally. Nancy’s journey from the rowing world to the C-suite is nothing short of inspiring. We talk through her career evolution, the lessons she’s learned, and how she’s built strong, successful teams with LL Bean, prAna and NIXON to name a few. If you’re curious about aligning personal values with professional growth, this episode is a must-listen. Enjoy the insights, the wisdom, and a few surprises along the way. | — | ||||||
| 11/16/23 |  Accelerating Your Brand Mission - Christian Lepley | Today, I sit down with a marketing maven with deep roots in the outdoor, endurance sports, nutrition, and fashion industries. Christian Lepley takes us through his journey from an ad agency to spearheading innovative campaigns for Levi Strauss & Co., The North Face, a VF Company, and GU Energy Labs. Listen now to hear us discuss launching buzz-worthy campaigns and professional pizza making. Christian's curated magazine list Like The Wind https://www.likethewindmagazine.com/ Adventure Journal https://adventure-journal.com/ Trails Magazine https://trailsmag.net/ Monocle https://monocle.com/ 01:28 Christian's entry point into the outdoor industry 04:20 MO when taking on VP of Marketing at GU Energy Labs 08:51 Creating Buzzworthy content 09:17 We don't know exactly 10:21 creating emotion 10:58 Most powerful emotions 16:09 Do you need to be authentic? 20:33 Difference between agency side versus brand side 29:50 Endemic or general Marketing agencies in the outdoor industry 33:05 Transitioning your marketing from agency to in-house Highline Outdoor Group https://www.highlineoutdoor.com/ LinkedIn https://www.linkedin.com/in/outdoorindustryrecruiter/ | — | ||||||
| 11/14/23 |  The Mind Of An Outdoor Footwear Brand Leader - Keith Denny | Tony O'Neill sits down with Keith Denny, an outdoor and athletic footwear pioneer. With a career spanning decades working at iconic brands such as Keen, Converse, Timberland, and Nike, Keith has grown businesses with integrity and excellence, focusing on people development and innovative product creation. He shares his experiences and insight into the industry, stressing the importance of strong team culture, effective consumer insight and the necessity of innovation for growth. Keith also highlights the significance of sustainability and the future of the industry. Keith Denny's book recommendations Leaders Eat Last https://a.co/d/cN0YWva The Book of Joy: Lasting Happiness in a Changing World https://a.co/d/b6BY9oO 01:13 Nike Rep brings a bag of shoes to choose from 02:39 Second part of this clip 05:59 Hiring the right fit for Nike retail 06:38 Nike Ekin Team 13:51 Using consumer insights 22:08 Overcoming challenges to grow Timberland globally 26:14 Building culture on a global scale 29:17 Global culture in the footwear industry 31:40 Balancing brand integrity, innovation and P&L globally 40:16 Outdoor Industry Sustainability Progression Highline Outdoor Group https://www.highlineoutdoor.com/ LinkedIn https://www.linkedin.com/in/outdoorindustryrecruiter/ | — | ||||||
| 11/14/23 |  Building Authentic Action Sports Brands - Troy Michels | Today, I sit down with the remarkable Troy Michels, an active lifestyle enthusiast and brand leader in the action sports, CPG, and the Outdoor Industry.Troy's passion for outdoor activities has led him to experiences with various pro athletes, renowned brands and properties, including; Shaun White to Tiger Woods, Aspen Skiing Company/Snowmass, Budweiser, Burton Snowboards, @Coachella, JOCKO FUEL, K2, Nike, Oakley, ORIGIN® USA, Outside Magazine, the Olympics, Red Bull, Target, Universal, WME Sports/IMG, X Games, to name a few.We dive deep into Troy's life as he crisscrossed North America, accumulating experiences that most of us can only dream of being part of. Books discussed How Highly Effective People Speak: How High Performers Use Psychology to Influence With Ease https://a.co/d/aeDxz3C The Ride of My Life https://a.co/d/hpiSO9o Decodedhttps://a.co/d/hIYBdBg Highline Outdoor Group https://www.highlineoutdoor.com/ LinkedIn https://www.linkedin.com/in/outdoorindustryrecruiter/ | — | ||||||
| 11/14/23 |  EX-Nike Exec Creates New Shoe Category - Brian Lockard | Join me today as I sit down with Bala Footwear Founder and CEO Brian Lockard, who developed a new footwear category after parting ways with Nike. Brian shares his incredible story of resilience, innovation, and unwavering determination in this episode. Discover how losing a job drove his mission to transform how healthcare professionals are treated and supported, just like elite athletes. With a passion for bridging the gap between business and impact, Brian reveals the pivotal role that codified values and a strong company culture play in overcoming challenges and fostering success. His story will inspire as he takes you behind the scenes of his groundbreaking healthcare footwear venture, where he listens and learns from healthcare professionals and actively involves them in the product creation process. Book of Basketball https://www.amazon.com/Book-Basketball-NBA-According-Sports/dp/0345520106 | — | ||||||
| 11/14/23 |  How to Get a Job in the Outdoor Industry - Katie Crafts | Insider Tips from an Outdoor Industry Career Transitioning Coach and Executive Recruiter. Join our host, Tony O’Neill, as he sits down with fellow Outdoor Industry career expert Katie Crafts to discuss how to land the best jobs in the Outdoor Industry. Katie shares valuable insights and actionable tips for job seekers looking to break into exciting and meaningful work. From customizing your resume to networking effectively on and off Linkedin, you'll discover the strategies that can make a difference in landing the best Outdoor Industry jobs in this highly competitive market. How to stand out and succeed in your Outdoor Industry job search. Proven strategies for success in navigating your job search. Secrets to landing your dream job in the Outdoor Industry. 00:00 How to get a job in the Outdoor Industry 00:55 Katie's path into the Outdoor Industry 07:19 How to align your passion to your career in the Outdoor Industry 12:28 Misconceptions about breaking into the Outdoor Industry 14:29 Making one of the most important life decisions 27:08 Internal goal vocalization and networking to land your dream job 28:17 The Outdoor Industry Job Market is Highly Competitive Katie Crafts https://www.linkedin.com/in/katiecrafts/ The KC Approach https://www.thekcapproach.com/ Katie’s Linkedin tutorial https://www.thekcapproach.com/freebie-linkedin-download | — | ||||||
| 11/2/23 |  Elite Engineering Wins MTB World Cup Races - Devon Sullivan | Today, I'm sitting down with Devon Sullivan, a mountain bike engineering savant, to discuss the world of mountain bike product development. We'll explore the differences between products designed for enthusiasts and those tailored for UCI Elite professional mountain bike racers. Notably, Devon isn't just a mountain bike engineer; he's also an accomplished rider. He'll share his industry journey and emphasize the importance of patience and trust in product development. We'll cover everything, from the significance of the product development process to the intricacies of engineering the Mountain Bikes that UCI World Cup racers use to secure the top spot on the podium. Whether you're a passionate mountain biker or simply curious about the behind-the-scenes aspects of cycling industry product development, this episode promises to captivate and inform. Highline Outdoor Group https://www.highlineoutdoor.com/ LinkedIn https://www.linkedin.com/in/outdoorindustryrecruiter/ | — | ||||||
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| 10/4/23 |  One to 46 - Growing Specialty Running Stores - Chuck Abood | Join me as I sit down with Chuck Abood, Chief Operating Officer, and industry executive with over 28 years of experience in Run Specialty Retail. From his early days selling health and life insurance to senior citizens, Chuck's journey led him to discover his passion for the sporting goods industry and eventually climb all the way up the ladder at Roadrunner Sports. We dive deep into the fascinating evolution of his career progression and the growth of the business. Chuck shares valuable insights into the challenges and strategies in expanding the company from one store to a retail network of 46 stores. We also discuss the impact of the pandemic on the industry and the importance of staying active and embracing sustainability. Get ready to be inspired and gain valuable industry insights in this thought-provoking episode! Chuck's recommended book The Four Agreements: https://a.co/d/7q5YoWR Highline Outdoor Group https://www.highlineoutdoor.com/ LinkedIn https://www.linkedin.com/in/outdoorindustryrecruiter/ Instagram https://www.instagram.com/highlineoutdoor/ YouTube https://www.youtube.com/@outdoor_industry_recruiter | — | ||||||
| 9/27/23 |  From Ski Shop Employee to Outdoor Industry CEO - Alex Adema | Tony O’Neill welcomes Alex Adema to discuss his incredible journey navigating the outdoor industry from the Snowsports side as the CEO of DPS Skis. From the challenges of financial sustainability to the resilience shown during the difficulty of a notoriously seasonal snowsports business. Alex's story is one of adaptability and determination. They discuss the impact of: seasonal manufacturing, the Kickstarter campaign to launch the disruptive Phantom Glide ski treatment, DPS Skis’s brilliant culture, doing business in Utah, and their innovative solution of producing medical face shields by partnering with other outdoor industry brands during the lockdowns. Join us as we delve into Alex's experiences, lessons learned, and the importance of transparency, community engagement, and embracing change in pursuing success. Tune in on Spotify, YouTube, Amazon, Google and Apple to gain invaluable insights from this outdoor industry executive. | — | ||||||
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