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On the show
From 10 epsHost
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Recent episodes
#047 I Quit Something!
Mar 12, 2026
11m 39s
#046 Why You’re Booked but Still Broke
Feb 17, 2026
8m 15s
#045 Why Feeling Inadequate Might Be the Point
Feb 10, 2026
9m 58s
#044 The 4 Most Common Ad Campaign Bottlenecks and How To Fix Them
Feb 3, 2026
7m 59s
#043 Stay Booked Not Boxed In (Diversify Income Streams)
Dec 30, 2025
13m 16s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 3/12/26 | #047 I Quit Something!✨ | business decisionsquitting+3 | — | Refresh conferenceBooked by Strategy | — | businessentrepreneurship+5 | — | 11m 39s | |
| 2/17/26 | #046 Why You’re Booked but Still Broke✨ | profitabilitycreative services+3 | — | — | — | booked but brokeprofit margins+3 | — | 8m 15s | |
| 2/10/26 | #045 Why Feeling Inadequate Might Be the Point✨ | imposter syndromecreative entrepreneurship+3 | — | — | — | imposter syndromecreative marketing agency+5 | — | 9m 58s | |
| 2/3/26 | #044 The 4 Most Common Ad Campaign Bottlenecks and How To Fix Them✨ | ad campaignsbottlenecks+3 | — | — | — | ad campaignsbottlenecks+5 | — | 7m 59s | |
| 12/30/25 | #043 Stay Booked Not Boxed In (Diversify Income Streams)✨ | diversifying income streamswedding industry+3 | — | YouTubeInstagram+1 | — | weddingsincome streams+5 | — | 13m 16s | |
| 12/19/25 | #042 Building the Business Your Future Self Can Sustain✨ | business sustainabilityprofitability+3 | — | — | — | business growthrevenue+5 | — | 19m 17s | |
| 12/9/25 | #041 How Systems Give You Freedom—Not More Work (ft. Wendy Kidd)✨ | systemsfreedom+4 | Wendy Kidd | Boss Level EngagedThe Nonprofit Nook | — | systemsfreedom+6 | — | 16m 33s | |
| 11/25/25 | #040 Why I Pivoted the Workshop (And What It Means for You)✨ | workshop changesevent planning+3 | — | — | — | workshoppivot+5 | — | 16m 57s | |
| 11/4/25 | #039 When Good People Give Bad Advice✨ | business adviceentrepreneurship+4 | — | — | God | business dreamsresistance+7 | — | 17m 24s | |
| 9/16/25 | #038 What We’ve Learned from Saying Yes (ft. Jai Long)✨ | creative businessopportunity+3 | Jai Long | Make Your Breakjailong.co | — | creative businessentrepreneurship+3 | — | 52m 33s | |
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| 9/9/25 | #037 Don’t Die Without This Folder (ft. Julie Fried) | Ever thought about making a “Death Folder”? No? Well, maybe you should. On this episode of Outsmart the Hustle, I sit down with Julie Fried, founder of the Death Folder and co-founder of Dallas Girl Friday, to talk about the surprisingly funny, practical, and life-saving world of planning ahead. Julie shares how a little organization can spare your family stress, help you get your affairs in order, and even give you peace of mind—all while keeping it light and approachable. We dive into: Why every adult (yes, even entrepreneurs) needs a Death FolderHow preparation can actually be fun and empoweringReal-life tips to get started today without feeling overwhelmedThe connection between planning, legacy, and living a life you loveWhether you’re an entrepreneur, busy creative, or just someone who hates thinking about paperwork, this episode will make you laugh, think, and maybe even motivate you to finally open that folder. Links & Resources: Connect with Julie Fried: Death Folder / Dallas Girl Friday Website @dallasgirlfridayLearn more about Booked by Strategy.Website Workshop YouTube Instagram Podcast Instagram Connect with me on LinkedIn P.S. Share this episode with a friend who needs a little encouragement in their business!#LifePlanning #PlanLikeABoss #JulieFried #DeathFolder #DallasGirlFriday #OutsmartTheHustle #HannahMcGinty #PodcastEpisode #CreativeEntrepreneur #EntrepreneurLife #CEOLife | 23m 40s | ||||||
| 9/2/25 | #036 Burnout, Boundaries, and Building a Life You Love (ft. Laylee Emadi) | If you’ve ever felt the weight of burnout as a creative entrepreneur, you are not alone. In this episode of Outsmart the Hustle, I’m joined by Laylee Emadi — educator, podcaster, and founder of The Creative Educator Conference — to talk about what it really takes to build a business that supports your life, instead of running it. Laylee shares her personal journey through burnout, how she rebuilt her business with stronger boundaries, and why success doesn’t mean hustling harder. Together, we unpack the mindset shifts and practical steps every entrepreneur can take to protect their energy, prioritize what matters most, and design a business that feels aligned. What you’ll learn in this episode: Laylee’s story of recognizing burnout and choosing a new way forwardWhy entrepreneurs often fall into the trap of overwork (and how to break free)Practical ways to set boundaries and prevent burnout before it startsHow to redefine success and build a business that fuels a life you truly loveWhether you’re deep in burnout or just ready to be more intentional with your business, this conversation will give you the encouragement and strategies to step into a healthier, more sustainable version of entrepreneurship. Links & Resources: Connect with Laylee Emadi: Laylee's IG @laylee_emadi / The Laylee Emadi PodcastLearn more about Booked by Strategy: WebsiteWorkshopYouTubeInstagramPodcast InstagramShare this episode with a creative friend who needs encouragementConnect with me on LinkedIn#EntrepreneurBurnout #BeatBurnout #LayleeEmadi #OutsmartTheHustle #CreativeEducator #CreativeBusinessOwner #CreativeEntrepreneur | 33m 51s | ||||||
| 8/26/25 | #035 How to Get Booked Through ChatGPT | What if your next client found you in ChatGPT instead of Google? In this episode of Outsmart the Hustle, I share the wild story of how a client searched “Dallas videographer” in ChatGPT and booked me the very same day. No Instagram DM chains, no endless referrals—just one search and one instant yes in under two hours. Here’s what we’ll cover: Why Google still dominates search with 14 billion daily searches… but ChatGPT is quietly rising with 2.5–3 billion prompts a day.Why AI search results have way less competition than Google’s overcrowded front page.The connection between Google SEO and ChatGPT visibility (and why they’re related, but not identical).Practical steps to make sure ChatGPT recognizes you when someone searches your service + city.How you can grab this “blue ocean” opportunity before everyone else wakes up to it.If you’ve been trying to figure out how to stand out in a saturated market, this episode will show you how to position yourself as the answer in AI search — and start booking clients faster.WebsiteWorkshopYouTubeInstagramPodcast InstagramConnect with me on LinkedIn#ChatGPTForBusiness #WeddingVideographer #DallasVideographer #CreativeEntrepreneur #ContentCreatorsLife #VideographerLife #FilmmakerCommunity #FutureOfSearch #AIForCreatives #ScalingYourBusiness | 8m 16s | ||||||
| 8/12/25 | #034 Fire Yourself from Editing (ft. Serge Baidin) | Editing burnout is real—and it might be the one thing standing between you and the business you actually want. In this episode of Outsmart the Hustle, Hannah McGinty chats with Serge Baidin, founder of bridengroom.video, about how outsourcing your video edits can help you scale and get your time back. From mindset shifts to systems that simplify handing off your work, this episode addresses common worries and misconceptions about outsourcing your editing work when your business needs it. Key Takeaways:Why outsourcing is the first step to sustainable growthHow to communicate your editing style with confidenceCommon mindset blocks that keep creatives stuck in the grindReal stories of filmmakers who scaled fast after letting goWhat to expect when working with an editing partnerHow to find the right team—and trust them with your brandConnect With Us:Check out BridenGroom.video Follow @BookedByStrategy on Instagram Follow @OutsmartTheHustle on Instagram Join our free FB GroupOutsmart the Hustle helps creative entrepreneurs build brands that convert—through strategy, storytelling, and high-impact content.#OutsmartTheHustle #BookedByStrategy #CreativeEntrepreneur#OutsourceEditing #CreativeFreedom #ScaleSmart #WeddingVideography | 44m 27s | ||||||
| 8/5/25 | #033 Success ≠ Survival (ft. Ray Myers) | Entrepreneurship is all about solving problems—but what happens when you’ve built nine businesses, experienced both success and failure, and learned the hard lessons along the way? In this episode of Outsmart the Hustle, we’re bringing back Ray Myers, a seasoned entrepreneur, business coach, and visionary behind multiple successful ventures. Ray dives deep into his journey of scaling businesses, overcoming setbacks, and knowing when it’s time to let go. One of his guiding principles? “Always teach what you wish you had known.” This conversation is packed with wisdom for anyone looking to grow smarter, not harder—whether you’re in the early stages of entrepreneurship or scaling toward your next big milestone.Key Takeaways:How Ray started his first business at the age of 14The mindset shifts required to scale your businessKey lessons learned from scaling and selling multiple businessesThe importance of hiring the right people and delegating effectivelyHow to break free from burnout and keep pushing forwardTips on knowing when to sell and how to exit gracefullyWhy emotional honesty is the foundation of real growthConnect With Us:Connect with Ray MyersFollow @BookedByStrategy on Instagram Follow @OutsmartTheHustle on Instagram Join our free FB GroupOutsmart the Hustle helps creative entrepreneurs build brands that convert—through strategy, storytelling, and high-impact content.#OutsmartTheHustle #BookedByStrategy #EntrepreneurMindset #BusinessGrowth #ScalingSuccess #BurnoutFree #LeadershipLessons #CreativeGrowth | 36m 04s | ||||||
| 7/29/25 | #032 Why Your Posts Aren't Converting - Even if They're Getting Likes | Likes don’t pay the bills—and they don’t always mean your content is working.In this episode of Outsmart the Hustle, Hannah McGinty breaks down why posts that rack up likes but bring in zero inquiries aren’t moving your business forward. If you’ve been stuck in the engagement trap, this is your sign to shift from vanity metrics to value-driven content. Learn the anatomy of a high-converting post and how to create content that not only entertains but actually leads your dream clients to take action.Key Topics Covered:Why likes don’t equal leads (and how to tell the difference)The 4 key elements of a post that convertsHow to shift from entertaining to educatingThe power of a good hook and a clear CTAWhat dream clients are actually looking forA free resource to help you write better captionsConnect With Us:Follow @BookedByStrategy on InstagramFollow @Outsmart the Hustle on InstagramJoin our free FB GroupOutsmart the Hustle helps creative entrepreneurs build brands that convert—through strategy, storytelling, and high-impact content#OutsmartTheHustle #BookedByStrategy #CreativeEntrepreneur #ContentThatConverts #VanityVsValue #MarketingStrategy #SocialMediaForBusiness | 3m 37s | ||||||
| 7/22/25 | #031 Stop Writing for Everyone | If your content isn’t clicking, it’s probably because you’re writing for everyone. In this direct and powerful episode of Outsmart the Hustle, Hannah McGinty delivers a dose of tough love about why broad, beige messaging won’t attract your dream clients. When you try to appeal to all, you connect with none. The antidote? Write for one person.Hannah shares how narrowing your focus and getting hyper-specific in your content helps you create emotional, magnetic messaging that lands with the right people—and leads to aligned bookings.Key Takeaways:Why writing for everyone waters down your messageHow to identify and speak to your dream clientThe power of specificity and emotional storytellingWhat it looks like to write content that actually convertsWhy clarity is kindness (and beige is boring)A mindset shift to help you niche down without fearConnect With Us:Follow @BookedByStrategy on InstagramFollow @Outsmart the Hustle on InstagramJoin our free FB GroupOutsmart the Hustle helps creative entrepreneurs build brands that convert—through strategy, storytelling, and high-impact content#OutsmartTheHustle #BookedByStrategy #CreativeEntrepreneur #AttractYourDreamClients #MagneticMessaging #CreativeBusinessTips #WeddingFilmmakerMarketing | 4m 35s | ||||||
| 7/15/25 | #030 You Don't Need to Go Viral - You Need to Be Remembered | You don’t need to go viral—you need to be remembered. In this episode of Outsmart the Hustle, Hannah McGinty unpacks why chasing numbers won’t build the kind of brand that sticks. She shares her personal shift from trying to go viral to focusing on creating meaningful, memorable content that resonates deeply with the right people. If you've ever felt behind because your content isn’t "blowing up," this episode will remind you that impact impressions—and brand moments last longer than viral ones.Key Takeaways:Why going viral doesn’t guarantee leads (or bookings)The power of being unforgettable, not just seenHow to build brand moments that resonateTips for developing a signature style or voiceSpeaking directly to your ideal clients’ pain pointsWhat it means to create deeper, lasting contentConnect With Us:Follow @BookedByStrategy on InstagramFollow @Outsmart the Hustle on InstagramJoin our free FB GroupOutsmart the Hustle helps creative entrepreneurs build brands that convert—through strategy, storytelling, and high-impact content#OutsmartTheHustle #BookedByStrategy #CreativeEntrepreneur #CreativeBranding #CreativeBusinessTips #WeddingFilmmakers | 4m 27s | ||||||
| 7/8/25 | #029 How I Attract Clients Without Posting Every Day | You don’t have to post every day to stay booked—and that’s the truth. In this episode of Outsmart the Hustle, Hannah McGinty breaks down the myth that constant visibility is the only path to success. She shares the exact sustainable marketing strategies that help her attract consistent leads without burning out or chasing the algorithm.From evergreen content to word-of-mouth referrals, this episode is packed with practical ways to make your marketing work for you long after you hit “post.”Key Takeaways:Why daily posting isn’t required to stay bookedThe power of evergreen content (and how to create it)How referrals and relationships keep your brand aliveWhy one piece of thoughtful content outperforms ten rushed onesSmart ways to repurpose content across platformsHow to create depth and value without constant outputConnect With Us:Follow @BookedByStrategy on InstagramFollow @Outsmart the Hustle on InstagramJoin our free FB GroupOutsmart the Hustle helps creative entrepreneurs build brands that convert—through strategy, storytelling, and high-impact content.#OutsmartTheHustle #BookedByStrategy #SustainableMarketing #CreativeEntrepreneur #WeddingFilmmaker #CreativeBusinessTips | 5m 27s | ||||||
| 7/1/25 | #028 No One is Buying Because You're Playing It Safe | Feeling unseen doesn’t mean you’re failing—it means you’re growing beneath the surface. In this episode, Hannah McGinty shares a refreshing mindset shift for showing up when it feels like no one is watching. She opens up about the early days of building her education brand, what it’s like to pour your heart into content that barely gets noticed, and why visibility is more about consistency than perfection. If you’ve ever felt stuck, overlooked, or tempted to quit, this episode will remind you that your roots are growing—even if the fruit isn’t visible yet.Key Takeaways:Why “invisible” doesn’t mean “failing”The difference between being unseen and becoming visibleHow to market with confidence when you don’t feel readyWhat to do when no one seems to be watchingThree ways to stay motivated when results are slowWhy depth matters more than reachConnect With Us:Follow @BookedByStrategy on InstagramFollow @Outsmart the Hustle on InstagramJoin our free FB GroupOutsmart the Hustle helps creative entrepreneurs build brands that convert—through strategy, storytelling, and high-impact content.#OutsmartTheHustle #BookedByStrategy #CreativeEntrepreneur #MarketingMindset #CreativeBusinessTips #BusinessGrowthMindset | 4m 59s | ||||||
| 6/24/25 | #027 Marketing With Confidence When You Feel Invisible | Feeling invisible in your business? You’re not alone—and it doesn’t mean you're failing. In this short and encouraging episode, Hannah McGinty shares a refreshing mindset shift for showing up when it feels like no one is watching. She opens up about the early days of building her education brand, what it’s like to pour your heart into content that barely gets seen, and why visibility is more about consistency than perfection. If you’ve ever felt stuck, unseen, or tempted to quit, this one will remind you that your roots are growing—even if the fruit isn’t visible yet.Key Takeaways:Why “invisible” doesn’t mean “failing”The difference between being unseen and becoming visibleHow to market with confidence when you don’t feel readyWhat to do when no one seems to be watchingThree ways to stay motivated when results are slowWhy depth matters more than reachConnect With Us:Follow @BookedByStrategy on InstagramFollow @Outsmart the Hustle on InstagramJoin our free FB GroupOutsmart the Hustle helps creative entrepreneurs build brands that convert—through strategy, storytelling, and high-impact content. #OutsmartTheHustle #BookedByStrategy #BrandVisibility #MarketingTips #GrowYourBrand #CreativeEntrepreneur #ClientAttraction | 5m 13s | ||||||
| 6/17/25 | #026 Why More Marketing Won't Fix a Broken Message | Ever feel like you're doing all the marketing and still not getting results? In this episode, Hannah dives into one of the biggest reasons why your marketing might not be working: your message isn’t clear. She shares her own early mistakes, what she’s learned since, and three simple ways to clarify your content so it actually connects. If you’ve ever felt like you're shouting into the void on social media, this episode will help you reset and refocus your efforts.Key Takeaways:Why more marketing won’t fix a broken messageHow to speak to one person (not everyone)The difference between showing what you do and showing what it doesHow to share your bold point of view without being loudA quick exercise to test if your content is actually landingConnect With Us:Follow @BookedByStrategy on InstagramFollow @Outsmart the Hustle on InstagramJoin our free FB GroupOutsmart the Hustle helps creative entrepreneurs build brands that convert—through strategy, storytelling, and high-impact content.#OutsmartTheHustle #BookedByStrategy #MarketingMindset #BrandMessaging #ContentStrategy #ClientAttraction #MarketingTips | 5m 30s | ||||||
| 6/10/25 | #025 I Shot a Wedding in Portugal, Now What? | Ever wondered what it’s actually like to film a destination wedding? In this episode, Hannah McGinty shares the real behind-the-scenes of shooting her first international wedding in Portugal. From what gear she packed (and what she’d do differently next time) to how the whole experience came together—from client outreach to logistics on the ground—you’ll get an honest look at what it takes to pull off a luxury wedding abroad. She also opens up about the one big mistake she made, what she learned from it, and how this wedding ended up boosting her brand in a big way. If you’re dreaming of booking destination weddings, this episode is full of practical insight and encouragement.Key Takeaways:How Hannah booked a dream wedding in Portugal through intentional relationship-buildingWhat to pack (and what to skip) when flying internationally for weddingsPricing strategies for destination eventsThe emotional and creative differences between local and international weddingsWhy having a third shooter could save your footage—and your sanityHow fast turnaround content can supercharge your brand visibilityConnect With Us:Follow @BookedByStrategy on InstagramFollow @Outsmart the Hustle on InstagramJoin our free FB GroupOutsmart the Hustle helps creative entrepreneurs build brands that convert—through strategy, storytelling, and high-impact content.#DestinationWeddings #LuxuryVideography #TravelFilmmaker #WeddingStorytelling #ContentMarketing #OutsmartTheHustle #BookedByStrategy | 27m 46s | ||||||
| 5/21/25 | #024 Are Destination Weddings the Goal? | Are destination weddings the pinnacle of success? In this episode, filmmaker and creative entrepreneur Hannah McGinty pulls back the curtain on what it really takes to land and sustain destination wedding gigs. As she prepares for her first paid international wedding in Portugal, Hannah shares the years of behind-the-scenes work, strategic marketing, and personal sacrifice that made it possible. This episode challenges the aesthetic-driven pressures of the wedding industry and offers a grounded perspective on building a business that’s actually aligned with your life—not just your Instagram feed.Whether you're dreaming of filming all over the world or wondering if you can thrive in your own city, this episode will help you redefine success on your own terms.Key Topics Covered:The hidden costs and long game of booking destination weddingsHow styled shoots and strategic marketing build credibilityQuestions to ask before pursuing destination workThe silent pressure to appear successful in the wedding industryWhy sustainability and alignment matter more than locationHow to market yourself without losing sight of what really mattersConnect With Us:Follow @BookedByStrategy on InstagramFollow @Outsmart the Hustle on InstagramJoin our free FB GroupOutsmart the Hustle helps creative entrepreneurs build brands that convert—through strategy, storytelling, and high-impact content.#DestinationWeddings #WeddingVideographer #CreativeBusiness #FilmmakerLife #BusinessSuccess | 10m 31s | ||||||
| 5/15/25 | #023 You Said What Just Dropped!? | Grab your spot for the workshop before it's gone: https://bookedbystrategy.thrivecart.com/bbs-workshop-2025/Follow our speaker lineup!@jailong.co@justinportermedia@laylee_emadi@jac.kalaher@memoir.film@entrepreneurialoperatingsystemConnect With Us:Follow @BookedByStrategy on InstagramFollow @Outsmart the Hustle on InstagramJoin our free FB GroupOutsmart the Hustle helps creative entrepreneurs build brands that convert—through strategy, storytelling, and high-impact content.#WeddingVideographyWorkshop #WeddingVideographer #WeddingVideographerPodcast #WeddingVideography | 7m 18s | ||||||
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