Own Your Lane™ - Personal Branding and PR for Women Authors & Experts

This is the first of my new Visibility Spotlight Series to highlight the mission of the She's Visible™ movement, and I could not have asked for a better guest to kick it off Deb Drummond is an ultrapreneur, media company founder and visibility champion from Vancouver, BC who has built seven international companies and now dedicates her platform to getting more women on stages, on screens, and in pages. She is exactly the kind of woman I created this series for someone who has done the w...

If you caught Part 1 last week, you already know Antonia Taylor is my sister in women's visibility. This week, we're back with the six new rules of visibility that will propel you forward this year and beyond. Antonia and I each brought three rules you can use to stop waiting and start showing up for that ONE thing you're hiding from, holding back on, or hesitant to show up and be seen. Today, not SOMEDAY, is your moment to confidently put yourself out there. This episode will show you: Why v...

Hello, friends... I'm back and I recorded this one on my birthday today (March 11) as a gift to myself. And honestly, to you too. In this episode, I'm getting real about why I went quiet, what I've been building behind the scenes, and why right now, International Women's Day week 2026 is the perfect time to stop hiding and start showing up. I share: What She's Visible™ is and why I created it...because the world needs more women on stages, featured in pages, and earning better wagesWhy I've b...

Ever wonder what it means to be a thought leader, not just a content creator or influencer, someone recognized for deep ideas and trusted expertise? In this episode, host Michelle B. Griffin sits down with Ashley Faus, a B2B marketer, writer, speaker, and author of the new book Human-Centered Marketing in the Age of AI, to discuss the term “thought leadership” and what it takes to earn that title. Ashley unveils her 4 Pillars of Thought Leadership™ framework, a powerful model to help experts ...

Want to build authority and get visible using video? As an expert ready to put yourself out there on YouTube, yet may feel stuck in overthinking or perfectionism, this is your step-by-step beginner’s guide. In this week's episode, host Michelle B. Griffin is joined by Vicki O’Neill, CEO of KenKay Marketing and YouTube strategist, who shares how she went from hiding behind her mom’s leg as a shy child to now teaching others how to confidently grow their brand and visibility using YouTube. In t...

Tired of overthinking that big idea, project or business book you want to write to amplify your authority and thought leadership? Good news: this episode will get you unstuck and on your way to writing your business book. Each episode of the Own Your Lane® Personal Branding Podcast highlights one of the four steps of the Own Your L.A.N.E. personal branding roadmap to help you gain clarity, confidence, and a clear path to growing your influence and impact. ✨ L: Launch Your Vision – Follow th...

You’re brilliant at what you do—so why are others getting the recognition and opportunities you deserve? Maybe you’re even showing up, networking, and trying to build your brand, but you’re still not where you want to be. On this week's episode, I'm excited to share the launch of my new book, Position Yourself—the personal branding planner and the first book in the Own Your Lane® series designed to help brilliant professionals break free from obscurity and become noticed, known, and chosen fo...

Want to write a book to share your business message? But think, "Nah, not me." It's too long and too complicated. Why bother? Good news: For those who want to share their gifts, brilliance, or message, a mini book is your ticket to sharing your work in months, NOT years. Each episode of the Own Your Lane® Personal Branding Podcast highlights one of the four steps of the Own Your L.A.N.E. personal branding roadmap to help you gain clarity, confidence, and a clear path to growing your influen...

How do you balance posting on social media without feeling cringy and spammy? And if you work in buttoned-up industries? Yes, it can be done! It's all about showcasing storytelling that shares a lesson, drives a point, and builds your authority. Each episode of the Own Your Lane® Personal Branding Podcast highlights one of the four steps of the Own Your L.A.N.E. personal branding roadmap to help you gain clarity, confidence, and a clear path to growing your influence and impact. L: Launch Y...

Do you struggle with the pressure to niche down, feeling like you’re supposed to be an expert in just one area? You’re not alone. Many high-level professionals wrestle with "expert syndrome," doubting their expertise and sticking to what feels safe. Each episode of the Own Your Lane® Personal Branding Podcast highlights one of the four steps of the Own Your L.A.N.E. personal branding roadmap to help you gain clarity, confidence, and a clear path to growing your influence and impact. L: Laun...

Welcome to another episode where we spotlight female experts, founders, and entrepreneurs who are building their visibility, personal brands and thought leadership. Today, I'm highlighting one of my clients, Tanya Windman, who shares her journey of leaving corporate to launch her new consultancy, Windy & Co. Like Tanya, you may be interested in launching your business or pursuing your creative endeavors, but what path should you take? With so many interests, ideas, and possibilities, how...

Is it hard to communicate what you do so the right people notice? Are you tired of missing out on opportunities and clients that you deserve? Join host Michelle B Griffin and guest Natalie Hales, a brand strategist for financial advisors, for this deep dive on niche positioning your personal brand to stand out in a crowded field. Learn how Natalie carved out her differentiation to be the ONLY brand strategist in her field and how you can do the same. Two brand strategists walk you through t...