Designing for a Generative Future: AI, Intelligent Interfaces, and Enterprise CX
From Owning the Outcome by HubSpot
July 30, 2025 · 20 min
About this episode
Eve Sangenito discusses the impact of generative AI on customer experience and enterprise technology.
Multimodal interfaces. Real-time personalization. Data privacy. Content ownership. Responsible AI. In this episode, Eve Sangenito of global consultancy Perficient offers a grounded, enterprise lens on the evolving demands of AI-powered customer experience—and what leaders (and the partners who support them) need to understand right now. Eve and Sarah explore how generative AI is reshaping customer expectations, guiding tech investments, and redefining experience delivery at scale. For anyone driving digital transformation, building AI strategy, or modernizing enterprise CX, this conversation is a timely look at what’s shifting—and what’s ahead.
People in this episode
Host: Sarah
Guest: Eve Sangenito
Topics covered
- AI
- customer experience
- digital transformation
- generative AI
- enterprise technology
Keywords
- multimodal interfaces
- real-time personalization
- data privacy
- content ownership
- responsible AI
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