Paper Talk
by Sara Kim of Handmade by Sara Kim, Quynh Nguyen of Pink and Posey and Jessie Chui of Crafted to Bloom
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Estimated from 9 chart positions in 9 markets.
By chart position
- 🇺🇸US · Design#8830K to 100K
- 🇬🇧GB · Design#2005K to 30K
- 🇰🇷KR · Design#2830K to 100K
- 🇧🇷BR · Design#4730K to 100K
- 🇲🇾MY · Design#4310K to 30K
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56K to 193K🎙 ~2x weekly·191 episodes·Last published 1w ago - Monthly Reach
Unique listeners across all episodes (30 days)
112K to 386K🇺🇸26%🇰🇷26%🇧🇷26%+6 more - Active Followers
Loyal subscribers who consistently listen
45K to 154K
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
Recent episodes
Ep 196: How to Land Corporate Workshop Clients (and Why It Took Three Years to Book Hermès) with Poy T. Granati
Jun 18, 2026
53m 58s
Ep 195: You Asked: How Do You Transport Paper Flowers Without Damage?
Jun 4, 2026
21m 05s
Ep 194: 300 Workshops and Counting: Carrissa Wu on Building Jotterbook Flowers
May 21, 2026
45m 37s
Ep 193: How to Respond to Inquiries: Bridal, Corporate, and Brand Deals
May 7, 2026
22m 09s
Ep 192: From Paper Flowers to Paper Lips: Laura Richey on Reinventing Your Creative Business
Apr 23, 2026
52m 21s
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| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 6/18/26 | ![]() Ep 196: How to Land Corporate Workshop Clients (and Why It Took Three Years to Book Hermès) with Poy T. Granati | Poy T. Granati of Summer Space Studio returns to Paper Talk Podcast for her third appearance, joining co-hosts Quynh Nguyen, Jessie Chui, and Sara Kim. If you have followed Paper Talk for a while, you will recognize Poy from Episode 8, where we first introduced her, and Episode 135, our Pinterest deep dive that is still one of our most referenced episodes for paper flower artists building organic traffic. This time she joins us from her new home in the Hudson Valley as a new mother. This conversation is the most honest one we have had about what it actually looks like to rebuild a creative business after motherhood. Poy walks us through the structural changes she made to Summer Space Studio: training two instructors to teach her workshops, narrowing her offerings to corporate workshops and brand partnerships, and using Pinterest batch-scheduling to keep her business visible during her hardest months. If you have ever wondered how to pitch corporate workshops as a paper flower artist, this episode is a masterclass. Poy shares the exact three-year follow-up email sequence that landed her a brand partnership with Hermès, breaks down the seven-follow-up rule, and explains how to tie your seasonal offerings to a brand calendar so your cold pitches feel relevant instead of random. She also gets into the corporate workshop markets most paper artists overlook: real estate buildings, breweries, residential properties, tech companies on LinkedIn, and team-building events at companies that have nothing to do with flowers. “I've been emailing Hermès for three years. Following up is the biggest part of not just getting clients, but getting comfortable talking about your offer.” - Poy The second half of the conversation moves to Substack for creative small business owners. Poy launched a new channel called Take Scenic Route, separate from Summer Space Studio, as a digital journal and creative outlet. She gets vulnerable about postpartum anxiety, the question she journaled at three in the morning that changed everything, and her dream of using Substack to build toward a tropical paper flowers book. Quynh shares her own Substack journey with Back to the Basic, and Jessie and Sara weigh in on how to add Substack to an existing creative business without doubling your workload. This is an episode for anyone in a season of figuring it out: new mothers returning to creative work, paper artists pitching corporate clients for the first time, and creative entrepreneurs wondering if their messy, unfiltered self is actually the version that connects. What You Will Hear in this Episode: Why time scarcity after motherhood can actually sharpen productivity and creative decision-making How Poy restructured her business to focus only on corporate workshops and brand partnerships The exact three-year follow-up cadence Poy used to land Hermès How to tie your seasonal offerings to a brand's calendar when cold pitching Why Pinterest batch-scheduling saved her business during early motherhood The two types of workshop clients and how to serve both How to use LinkedIn to find HR managers and book team-building gigs at tech companies Hidden corporate workshop markets: real estate, breweries, residential buildings, nursing homes Why Substack is a low-barrier alternative to Kajabi, Teachable, and Thinkific for creative entrepreneurs How to use Substack as a digital journal, blog, and newsletter without creating more work Why showing up imperfectly is the actual brand strategy Learn more about Poy In 2018, Poy T Granati founded Summer Space (translated as "a happy place") after completing her inspiring "100-days of making" project, where she crafted one flower per day for 100 days and discovered her passion for paper flower artistry. Since then, she has been dedicated to spreading joy through her exquisite and meticulously crafted paper flowers. The artistry of Summer Space has been recognized and featured on the Today Show and Adobe, and the studio has collaborated with prestigious brands such as Papersource, Helix Sleep, IBM, and Maman NYC. Summer Space is currently based out of Hudson Valley, NY. Listen to Poy in Episode 81 for her introduction, and Episode 135 for our Pinterest Website: Summer Space Studio Instagram: @summerspacestudio. The Best Thing We Bought that Bring Us Joy Quynh: Squeakers for dog toys Jessie: The School Memories Book by MaVie Sara: Rifle Paper Journal Paper Talk is supported by our community of readers and listeners. When you click on our affiliate links, we may earn a commission for qualifying purchases made through Amazon.com, Shareasale, or similar affiliate marketing programs. This commission goes directly into the maintenance of this website and our podcast. ----------------------------------------------------- JOIN OUR PAPER TALK MASTERMIND! If you've been running your paper business solo and you're tired of figuring out pricing, marketing, and selling alone, then this is for you. The Mastermind is returning in the Fall 2026 and we saved you a seat! Starting September 8, we are leading a 6-month Mastermind for paper artists ready to build something sustainable. You'll meet twice a month with us and a small group of paper artists tackling the real stuff: pricing, social media, selling your work, newsletters, and building confidence in your business. We’ll have honest conversations, dive into practical strategies, and be with people who actually understand what you're building. Registration begins soon. ----------------------------------------------------- 🎙️ Listen and Subscribe Paper Talk is available on Spotify, Apple Podcasts, YouTube, and wherever you listen to podcasts. Don’t forget to subscribe and leave us a review! It helps other paper flower artists find our community. Keywords: how to pitch corporate workshops as a paper flower artist, cold email pitching for handmade artists, paper flower workshops for corporate team building, Hermès brand partnership paper flowers, starting a Substack as a creative small business owner, rebuilding a creative business after maternity leave, tropical paper flowers book project, Summer Space Studio Poy Granati | 53m 58s | ||||||
| 6/4/26 | ![]() Ep 195: You Asked: How Do You Transport Paper Flowers Without Damage? | Hand-delivering a paper flower arrangement looks simple from the outside, until you are standing in your driveway realizing the giant blooms you spent weeks building will not fit in your downsized car. In this episode, Quynh, Jessie, and Sara open up about their real-world transport systems, the trial-and-error moments that shaped them, and the surprisingly small tools that make a big difference. “I put it in a box, then on a no-slip rubber mat, then in a crate, and then I wrap a towel around it. Even if I have to brake hard, the vase will not fall over.” - Quynh From wholesale market boxes and no-slip rubber mats to collapsible carts, radio flyer wagons, and the humble tablecloth that turns a chaotic backstage into a clean booth, this is a tactical episode packed with tips you can use the next time you deliver an arrangement, set up at an art fair, or teach a workshop on the road. “If it is for a show or exhibition and the piece will also be sold, the box has to be big enough to hold packing materials, so the buyer can take it home that same day.” - Jessie They also share a few favorite finds: Sara is hooked on snail mail subscriptions (and just launched her own), Jessie shares an update on the Werola extra-fine crepe paper artist line she, Quynh, and a fellow artist have been co-developing for three years, and Quynh raves about a Bellevue bubble tea spot called Unique Greens. Here’s what we cover in this episode: Why hand delivery is often the safer (and more trusted) option for paper florists Sara's collapsible system for transporting giant paper flowers Quynh's layered method: vase box, no-slip mat, crate, towel brace Jessie's approach to packing for shows where the flower may also be sold Why your paper flowers are usually sturdier than people assume The Amazon collapsible cart Quynh swears by for art fairs and workshops Using painter's paper from Home Depot to protect workshop tables The tablecloth trick that turns any backstage corner into a clean booth Why a two-hour delivery buffer is a gift to your future self Designing collapsible flower structures for reusable client backdrops “The biggest thing I learned with giant flowers is that I need to make them collapsible. If the structure cannot come apart and go back together, you cannot really transport it.” - Sara Resources and links mentioned Collapsible two-tier cart with crates (search Amazon for collapsible rolling cart with platform) Radio Flyer wagon (an underrated transport option) Home Depot painter's paper rolls (brown and dusty pink) Werola extra-fine crepe paper artist line (launching soon, carried in the US by Petals and Pearls Design and Rose Mille) Unique Greens bubble tea (Bellevue, WA) — orange jasmine tea with tea jelly, zero sugar Sara's new snail mail subscription service The Best Thing We Bought that Bring Us Joy Quynh: UG Unique Green Tea Jessie: Werola Artist Line Extra Fine Crepe Paper Paper Talk is supported by our community of readers and listeners. When you click on our affiliate links, we may earn a commission for qualifying purchases made through Amazon.com, Shareasale, or similar affiliate marketing programs. This commission goes directly into the maintenance of this website and our podcast. ----------------------------------------------------- JOIN OUR PAPER TALK MASTERMIND! If you've been running your paper business solo and you're tired of figuring out pricing, marketing, and selling alone, then this is for you. The Mastermind is returning in the Fall 2026 and we saved you a seat! Starting September 8, we are leading a 6-month Mastermind for paper artists ready to build something sustainable. You'll meet twice a month with us and a small group of paper artists tackling the real stuff: pricing, social media, selling your work, newsletters, and building confidence in your business. We’ll have honest conversations, dive into practical strategies, and be with people who actually understand what you're building. Registration begins soon. ----------------------------------------------------- 🎙️ Listen and Subscribe Paper Talk is available on Spotify, Apple Podcasts, YouTube, and wherever you listen to podcasts. Don’t forget to subscribe and leave us a review! It helps other paper flower artists find our community. Keywords: paper flower delivery, transporting paper flowers, hand delivery paper flowers, giant paper flowers transport, paper flower art fair tips, paper flower business logistics, paper flower packaging, collapsible cart art fair, paper flower workshop setup, paper flower studio business | 21m 05s | ||||||
| 5/21/26 | ![]() Ep 194: 300 Workshops and Counting: Carrissa Wu on Building Jotterbook Flowers | When Carrissa Wu signed the lease on her first studio in a Fremantle warehouse, she remembers thinking, “What have I done?” She had just quit a stable corporate job at a Perth casino, had a growing stack of Etsy orders for paper flower bouquets, and a long list of dreams she had written down in that tiny first space: work with the King’s Park Botanic Gardens, get featured in Frankie magazine, build a team. Every single one of those things has happened. In this Episode of Paper Talk Podcast, Carrissa joins hosts Quynh Nguyen, Jessie Chui, and Sara Kim to tell the full story of Jotterbook Flowers, her paper flower business based out of Perth, Australia. She talks about how COVID gave her the space to rediscover making, how a mentor’s advice to pick one bread-and-butter revenue stream led her to workshops, and how Perth’s post-lockdown environment created a surge in demand that she could barely keep up with. "You forgot the scissors for a workshop? We just learned to make a checklist. It’s not a you problem, it’s a systems problem." — Carrissa Key Takeaways from this Episode: Pick one reliable revenue stream before experimenting with others. Hire for personality and relational skills since technical craft can be taught. Train team members through a staggered observation-to-independence process. Treat mistakes as systems problems, not personal failures. Know your numbers and be willing to cut overhead when the math stops working. Being “finished” with one creative chapter is not failure; it is freedom to start the next one. The skills you build in running a creative business transfer to whatever comes next. Learn more about Carrissa Jotterbook Flowers is Perth's Original Crepe Paper Flower Studio, founded by artist Carrissa Wu. At the height of COVID lockdown, Carrissa was stood down from her corporate job and started making paper flowers to get through the anxiety of each day. She began running workshops in 2020 to help people find presence and pause in the midst of life's hectic pace. A community of like-minded paper florists started to bloom. Today, the Jotterbook Flowers team has helped over 1,000 people look after themselves to love others better through the art of paper flowers. Instagram: @jotterbookflowers Website: www.jotterbookflowers.com The Best Thing We Bought that Bring Us Joy Quynh: New Sourdough recipes Jessie: Kitsch XL Satin Heatless Hair Curler Set Sara: Thrifting for craft supplies for her Junk journalling Paper Talk is supported by our community of readers and listeners. When you click on our affiliate links, we may earn a commission for qualifying purchases made through Amazon.com, Shareasale, or similar affiliate marketing programs. This commission goes directly into the maintenance of this website and our podcast. ----------------------------------------------------- JOIN OUR PAPER TALK MASTERMIND! If you've been running your paper business solo and you're tired of figuring out pricing, marketing, and selling alone, then this is for you. The Mastermind is returning in the Fall 2026 and we saved you a seat! Starting September 8, we are leading a 6-month Mastermind for paper artists ready to build something sustainable. You'll meet twice a month with us and a small group of paper artists tackling the real stuff: pricing, social media, selling your work, newsletters, and building confidence in your business. We’ll have honest conversations, dive into practical strategies, and be with people who actually understand what you're building. Registration begins soon. ----------------------------------------------------- 🎙️ Listen and Subscribe Paper Talk is available on Spotify, Apple Podcasts, YouTube, and wherever you listen to podcasts. Don’t forget to subscribe and leave us a review! It helps other paper flower artists find our community. Keywords: paper flower podcast, paper flower artist, creative entrepreneur, paper flower business, bridal inquiries, corporate inquiries, client inquiries, brand collaboration, brand inquiries, pricing strategies, contract tips, media kit advice, paper flower community, Paper Talk Podcast | 45m 37s | ||||||
| 5/7/26 | ![]() Ep 193: How to Respond to Inquiries: Bridal, Corporate, and Brand Deals | You got the inquiry. Now what? Whether it lands in your inbox from a bride-to-be, a corporate event planner, or a brand partnership manager, how you respond to that very first message can make or break the sale. In this quick but packed episode, Quynh, Jessie, and Sara break down their real-world strategies for handling three types of client inquiries: bridal, corporate, and brand collaborations. “I try to be as upfront as possible so there are no surprises on both ends. I do not want to be emailing back and forth until I realize I am completely out of their budget.” — Sara From what to include on your inquiry form and when to talk about pricing, to why you should never make free samples and how to present a media kit that lands the deal, the hosts share the frameworks they have built through years of running their own paper flower businesses. “If you cannot do the job, have a list of your maker friends that can. If you refer someone, they can refer you back. It is a two-way street.”- Quynh If you have ever felt nervous about quoting your prices or unsure how to follow up with a potential client, this episode will give you the confidence and the structure to respond like a pro. What You’ll Hear in this Episode: What to include on your website inquiry form to filter serious clients Why response time matters and how it builds trust before the first project even starts When to bring up pricing and the reason for being upfront from the very first email How to use a price sheet to set expectations and protect your time Why you should never create free samples and how to handle sample requests The importance of contracts: deposits, delivery details, and final payment timelines How corporate inquiries differ from bridal work and why turnaround time changes everything Building a referral network and what to do when you cannot take the job How to create and use a media kit for brand collaborations Knowing your numbers and staying confident during negotiations Being flexible with packages without undervaluing your work Unique brand collaboration opportunities beyond physical flower commissions The Best Thing We Bought that Bring Us Joy Quynh: Antique flower frogs Jessie: Floral Genius Hairpin Frogs Sara: Flower frog using air dry clay Paper Talk is supported by our community of readers and listeners. When you click on our affiliate links, we may earn a commission for qualifying purchases made through Amazon.com, Shareasale, or similar affiliate marketing programs. This commission goes directly into the maintenance of this website and our podcast. ----------------------------------------------------- JOIN OUR PAPER TALK MASTERMIND! If you've been running your paper business solo and you're tired of figuring out pricing, marketing, and selling alone, then this is for you. The Mastermind is returning in the Fall 2026 and we saved you a seat! Starting September 8, we are leading a 6-month Mastermind for paper artists ready to build something sustainable. You'll meet twice a month with us and a small group of paper artists tackling the real stuff: pricing, social media, selling your work, newsletters, and building confidence in your business. We’ll have honest conversations, dive into practical strategies, and be with people who actually understand what you're building. Registration begins soon. ----------------------------------------------------- 🎙️ Listen and Subscribe Paper Talk is available on Spotify, Apple Podcasts, YouTube, and wherever you listen to podcasts. Don’t forget to subscribe and leave us a review! It helps other paper flower artists find our community. Keywords: paper flower podcast, paper flower artist, creative entrepreneur, paper flower business, bridal inquiries, corporate inquiries, client inquiries, brand collaboration, brand inquiries, pricing strategies, contract tips, media kit advice, paper flower community, Paper Talk Podcast | 22m 09s | ||||||
| 4/23/26 | ![]() Ep 192: From Paper Flowers to Paper Lips: Laura Richey on Reinventing Your Creative Business | In this episode, Quynh, Jessie, and Sara sit down with Laura Richey, the Ontario-based artist behind Pucker Up Paper Lips and 2 CLVR Designs. Laura has been in the paper flower world for over 12 years, creating everything from thousands of card stock roses for Lancome to sculptural paper lips that have caught the attention of celebrities including Britney Spears. Laura opens up about how COVID upended her thriving wedding flower business, which had grown to 60 to 100 weddings a year, and how a pair of paper lips sitting in her living room sparked an entirely new creative direction. After a famous lip artist spotted her work on Instagram and invited her to collaborate, Laura’s paper lip art took off in ways she never expected. "Anything 3D grabs attention. Anything that comes off the wall, people seem to gravitate towards." — Laura The conversation covers the realities of running two brands, managing massive production orders as a solo artist, and the physical toll that large-scale paper crafting takes on your hands, back, and mental energy. Laura, Sara, Jessie, and Quynh get into the details that only paper artists understand: how many flowers you can realistically assemble in a day, why Cricut mats wear out faster than you think, and how chopsticks became Laura’s most essential tool. "At this time in my career, it is okay to say no and it is okay to give them your feedback." — Laura They also discuss the challenges of working with marketing companies and event coordinators who often reach out with unrealistic timelines and tight budgets, and why paper artists deserve to be brought into projects early rather than treated as a last-minute addition. What You’ll Hear in this Episode: From wedding florals to paper lip sculptures and how Laura's 12+ year journey in paper flowers took a turn she never saw coming The Instagram DM from a celebrity lip artist that changed everything What it actually looks like to work with major brands and the difference between going through a marketing agency versus landing a direct brand partnership The reality of large-scale production: 600 lips for Too Faced, 4,000 roses for Lancôme, and what it takes to pull that off The physical and mental toll of making the same thing hundreds of times Running two brands when one is your passion and the other pays the bills and what happens when they start pulling in opposite directions Card stock versus crepe paper: why the medium you work in matters more than you'd think The tools Laura can't live without: chopsticks, Cricut machines, vinyl picker tools, and kebab sticks (yes, really) Cricut mat maintenance, buying in bulk, and building a machine workflow that actually holds up under pressure Laser cutters versus Cricut machines Where Laura is headed: teaching, fine art lip sculptures, and a creative practice that's evolving on her own terms Making it work as a maker and a mother — and why your workspace has to go wherever your family needs you Why setting realistic expectations with clients around timelines and budgets isn't just good business but necessary 👉 The Best Thing We Bought that Sparks Joy Quynh: Garden roses from Flower World: Earth Angel, Martha Stewart, Koko Loko Jessie: Deserres Acrylic Gouache Low Viscosity Sara: Daniel Smith Palette Paper Talk is supported by our community of readers and listeners. When you click on our affiliate links, we may earn a commission for qualifying purchases made through Amazon.com, Shareasale, or similar affiliate marketing programs. This commission goes directly into the maintenance of this website and our podcast. Learn more about Laura Laura Richey is the artist behind Pucker Up Paper Lips and 2 CLVR Designs, based in Ontario, Canada. With over 12 years in the paper craft industry, Laura specializes in card stock paper art, from wedding flowers to her signature 3D paper lip sculptures. Her work has been featured in collaborations with major beauty and luxury brands, and her pieces have been reposted by Britney Spears. Instagram: @puckerup_paperlips / @2clvr_designs Listen and Subscribe Paper Talk is available on Spotify, Apple Podcasts, YouTube, and wherever you listen to podcasts. Don’t forget to subscribe and leave us a review! It helps other paper flower artists find our community. Keywords: creative business website, paper artist marketing, small business SEO, building trust online, email marketing for creatives, website platforms for artists, creative entrepreneur tips, online business credibility | 52m 21s | ||||||
| 4/9/26 | Ep 191: Your Website is Your Handshake: Building Trust in the Paper Artist Community | Ever wondered why some creative businesses feel more trustworthy than others? In this episode, Quynh, Jessie, and Sara get real about websites, the power of putting your name out there, and why your online presence matters more than you think. "If I go onto your Instagram and I don't see your full name somewhere, there's a lack of credibility there. I'm not going to trust you. I don't know who you are...It's about making a connection with your consumer. And that means, unfortunately, you do have to share more of yourself." - Jessie Sara shares her 16-year website journey, including the struggles of consolidating domains, email providers, and hosting platforms. Jessie opens up about why she needs to see your name before she can trust your business. And Quynh reminds us all that our websites should be living, breathing reflections of our evolving businesses. Whether you're just starting out or you've been in business for years, this conversation will inspire you to take a fresh look at your digital home and make it work harder for you. What You’ll Hear in This Episode: Why having your name visible builds instant credibility The real cost of not having a website (spoiler: lost customers) Sara's honest account of moving domains and email providers after 16 years How to use blogs and Pinterest for long-term SEO benefits Free and affordable tools for newsletters, graphics, and website management The trust factor: what potential customers need to see before they buy Platform recommendations: Squarespace, Shopify, Etsy, and more Email marketing essentials and why your personal email won't cut it How to keep your website fresh without overwhelming yourself "Google is still a big factor on search engines. So make sure your SEO and that search optimization on your keywords, long keywords that are scattered throughout your website. And one of the best ways to have that is actually having a blog." - Quynh Tools & Resources Mentioned in this Episode: Squarespace (Sara uses this for her website hosting) GoDaddy (Sara uses this for domain registration) Flodesk (Quynh mentions this email newsletter marketing platform) Substack (Quynh mentions this free newsletter platform) Canva (graphic design for newsletters and social content) Drop in Blog (SEO-friendly blog integration) Thinkific (Jessie uses this for learning management platform) Pinterest (search engine for creative businesses) ChatGPT (SEO optimization help) Paper Talk is supported by our community of readers and listeners. When you click on our affiliate links, we may earn a commission for qualifying purchases made through Amazon.com, Shareasale, or similar affiliate marketing programs. This commission goes directly into the maintenance of this website and our podcast. Listen and Subscribe Paper Talk is available on Spotify, Apple Podcasts, YouTube, and wherever you listen to podcasts. Don’t forget to subscribe and leave us a review! It helps other paper flower artists find our community. Keywords: creative business website, paper artist marketing, small business SEO, building trust online, email marketing for creatives, website platforms for artists, creative entrepreneur tips, online business credibility | 34m 58s | ||||||
| 3/26/26 | Ep 190: It’s Okay to Walk Away: Margie Keates on Taking a Break from Paper Flowers | She’s been on the Paper Talk Podcast not once, not twice, but three times now, and for good reason. Margie Keates of The Lovely Ave is one of the paper flower community’s most beloved artists, known for her stunning crepe paper blooms, her gorgeous still life collections, and her warm, genuine presence online. But this episode is different from the ones that came before. In this deeply vulnerable and emotional conversation, Margie shares what happened when the creative fire she had carried for over a decade started to fade and what she decided to do about it. “I kept creating what I thought would sell the fastest, not what I wanted to create because I loved it and was excited about it. And I just got to the end of the year and I’m like, I don’t want to go to work anymore.” - Margie After a year of chasing sales instead of creating from joy, watching her confidence erode with every collection that didn’t land the way it used to, and feeling the slow, painful disconnect from the art she once loved so deeply, Margie made the courageous decision to step away. She closed her shop, took a part-time marketing job at a local clothing company she had modeled for, and gave herself something she had never allowed before: permission to pause. “Who am I when it doesn’t revolve around what I can create? I don’t know yet. But I do know I’m really, really grateful that I get to sit and internally reflect and figure out who I am.” - Margie In This Episode, We Talk About: The slow erosion of creative confidence and how burnout doesn’t always look like what you expect Why Margie only posted six to eight times on Instagram in all of 2025 The rise and fall of her subscription business model, from 70 subscribers at its peak to closing it down How her identity became wrapped up in The Lovely Ave brand and the terrifying question of who she is without it Getting a part-time job after 11 years of full-time artistry and what that transition felt like The overwhelming response from her community when she announced her break (over 100 emails in one day) Considering a rebrand from The Lovely Ave to just Margie Keates Sara’s experience pivoting from bridal accessories to paper flowers after burnout Quynh’s health scare and how it forced her to slow down and reconnect with why she loves paper flowers Jessie’s beautiful reminder that your creative identity follows you into whatever comes next Why using AI as a business tool is something paper flower artists should embrace, not fear Kozo paper: what it is, where to find it, and Quynh’s quest to source it in Japan Finding joy in real flowers, gardening, Pilates, and the simple act of showing strangers your work at a store About Our Guest Margie Keates is the artist and founder behind The Lovely Ave, a Salt Lake City-based paper flower studio known for breathtaking crepe paper blooms and still life wall art. Over 11 years, Margie built a devoted following, a thriving custom order and subscription business, and a reputation as one of the paper flower community’s most inspiring voices. She first appeared on Paper Talk in Season 1, Episode 5, and returned in Season 3, Episode 80, to talk about imposter syndrome. In early 2026, Margie announced she was stepping away from full-time artistry to rediscover herself outside of her creative brand. She currently works part-time in marketing while keeping her studio lease active because she knows this isn’t goodbye. Follow Margie: @thelovelyave on Instagram, www.thelovelyave.com on her website The Best Thing We Bought for Under $20 Margie: Trader Joe’s flowers Jessie: Pillsbury Grands! Deluxe Cinnamon Rolls with Icing Sara: Trader Joe’s Ranch Flavored Rolled Corn Tortilla Chips Paper Talk is supported by our community of readers and listeners. When you click on our affiliate links, we may earn a commission for qualifying purchases made through Amazon.com, Shareasale, or similar affiliate marketing programs. This commission goes directly into the maintenance of this website and our podcast. Listen and Subscribe Paper Talk is available on Spotify, Apple Podcasts, YouTube, and wherever you listen to podcasts. Don’t forget to subscribe and leave us a review! It helps other paper flower artists find our community. Keywords: paper flower podcast, paper flower artist burnout, creative entrepreneur break, The Lovely Ave, Margie Keates, paper flower business, creative identity, artist mental health, subscription business model, paper flower community, Paper Talk Podcast, creative burnout recovery | 1h 14m 36s | ||||||
| 3/12/26 | Ep 189: Behind the Lens: How We Photograph and Film Our Paper Flowers | Have you ever wondered how we capture those beautiful shots of our paper flowers? In this episode, Quynh, Jessie, and Sara pull back the curtain on their photography and videography equipment, settings, and creative processes. Sara shares her daily filming routine and why she shoots the same action from multiple angles. Jessie breaks down her camera choices and explains why the person behind the lens matters more than the equipment. And Quynh reveals her favorite affordable tripod and why she upgraded her Canon for her book deal. "Do a B-roll shot list of things that you want to capture because when you're filming, you forget you're thinking you're getting all this." - Quynh Whether you're shooting with an iPhone or investing in professional equipment, this conversation is packed with practical tips to help you showcase your work beautifully. Here’s What You’ll Hear in This Episode: Sara's complete camera setup and why she switched from Canon to Sony The importance of lenses over camera bodies (and which ones to invest in first) How to shoot multiple angles of the same action for dynamic content iPhone camera settings for the highest quality photos and videos Why natural light beats artificial lighting every single time The pre-production process: shot lists, prep work, and planning your day Editing software recommendations: Premiere Pro, Final Cut Pro, Lightroom, and more How to find affordable secondhand camera equipment The best tripods for overhead shots and easy movement Microphone recommendations for clear audio in videos Equipment & Tools Mentioned: Sony cameras (various models) with GM 16-35mm wide angle zoom lens Canon DSLR cameras Fujifilm GFX 50S II (for professional photography) Viltrox 20mm lens (affordable option, around $100) iPhone 16 Pro Max with specific camera settings Rode shotgun and wireless microphones DJI Osmo and DJI wireless remote Greek Geekcraft tripod (extends to 7 feet with magnetic phone mount) Tethering cables for shooting directly to computer Editing Software Mentioned: Adobe Premiere Pro (video editing) Final Cut Pro (video editing for Mac users) Adobe Lightroom (photo editing) Adobe Photoshop (advanced photo editing) Edits app (mobile video editing) Snapseed (mobile photo editing) Capture One (professional photo editing with tethering) 👉 The Best Thing We Bought for Under $20 Quynh: KraftGeek Magnetic Phone Tripod Jessie: TetherPro USB-C to USB-C Sara: Viltrox 20mm F2.8 Paper Talk is supported by our community of readers and listeners. When you click on our affiliate links, we may earn a commission for qualifying purchases made through Amazon.com, Shareasale, or similar affiliate marketing programs. This commission goes directly into the maintenance of this website and our podcast. | 41m 22s | ||||||
| 2/26/26 | Ep 188: Finding Your Why Again When Your Art Feels Heavy | What happens when the hustle slows down and you're left wondering if you should get a teaching credential instead? In this raw and honest conversation, Quynh, Sara, and Jessie open up about the parts of running a creative business we don't usually talk about: the financial worries, the seasonal doubts, and the struggle to keep going when your energy isn't the same. "I feel like every year it repeats and it always starts in January and sometime in the summer for me when I go through these random moments where I'm like, do I need to go get a part-time job? Do I need to maybe change careers?" - Sara This isn't your typical "boss babe" pep talk. We are three paper artists who've been in business for over a decade, sitting down to have the real conversation about what it takes to sustain a creative life. We talk about the pressure to look perfect on social media while hiding the messy truth, how motherhood changes ambition, and why finding your "why" is the anchor that keeps you from drifting when things get hard. What You’ll Hear in This Episode: Why January brings existential career questions (and why that's normal) The uncomfortable truth about money conversations in the artist community How to balance motherhood and creative ambition without feeling torn Why your medium isn't your message and what is The power of having people who understand your struggles Writing as a tool for clearing creative space in your mind How to tell if you're moving in the right direction (even when it's not clear) 👉 The Best Thing We Bought for Under $20 Quynh: You are the Brand by Mike Kim Jessie: Find Your Artistic Voice: The Essential Guide to Working Your Creative Magic by Lisa Congdon Sara: Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek Paper Talk is supported by our community of readers and listeners. When you click on our affiliate links, we may earn a commission for qualifying purchases made through Amazon.com, Shareasale, or similar affiliate marketing programs. This commission goes directly into the maintenance of this website and our podcast. ________________________________________________ JOIN OUR PAPER TALK MASTERMIND! If you've been running your paper business solo and you're tired of figuring out pricing, marketing, and selling alone, then this is for you. The Mastermind is back and we saved you a seat! Starting March 3, we are leading a 6-month Mastermind for paper artists ready to build something sustainable. You'll meet twice a month with us and a small group of paper artists tackling the real stuff: pricing, social media, selling your work, newsletters, and building confidence in your business. We’ll have honest conversations, dive into practical strategies, and be with people who actually understand what you're building. It’s $125/month for 6 months. Pay in full and save $50. Registration closes March 1. 👉 Join the Mastermind now! | 32m 55s | ||||||
| 2/12/26 | Ep 187: When Beautiful Isn’t Enough: Branding, Identity, and Standing Out as an Artist | In Episode 187 of Paper Talk, your hosts Quynh Nguyen, Jessie Chui, and Sara Kim unpack one of the hardest but most necessary conversations for artists: branding, identity, and growth beyond technical skill. We reflect on what happens when everyone’s work starts to look the same, why burnout often stems from misalignment, and how honest outside feedback can shift everything. We talk about naming our businesses to photographing our work, from showing up consistently to embracing life experience as an asset. “Hard conversations hurt, but they’re usually where the real change starts.” - Sara Whether you’re early in your journey or years in, we hope our conversation offers perspective, encouragement, and a gentle push to evolve your art practice. 👉 The Best Thing We Bought for Under $20 Quynh: Dungeon Crawler Carl Jessie: Benjamin Moore Paint Colour Samples Sara: Screenprinting workshop Paper Talk is supported by our community of readers and listeners. When you click on our affiliate links, we may earn a commission for qualifying purchases made through Amazon.com, Shareasale, or similar affiliate marketing programs. This commission goes directly into the maintenance of this website and our podcast. ________________________________________________ JOIN OUR PAPER TALK MASTERMIND! If you've been running your paper business solo and you're tired of figuring out pricing, marketing, and selling alone, then this is for you. The Mastermind is back and we saved you a seat! Starting March 3, we are leading a 6-month Mastermind for paper artists ready to build something sustainable. You'll meet twice a month with us and a small group of paper artists tackling the real stuff: pricing, social media, selling your work, newsletters, and building confidence in your business. We’ll have honest conversations, dive into practical strategies, and be with people who actually understand what you're building. It’s $125/month for 6 months. Pay in full and save $50. Registration closes March 1. 👉 Join the Mastermind now! | 35m 08s | ||||||
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| 1/29/26 | Ep 186: The Hand of Nature: Where Floral Mechanics Meet Paper Art with Hitomi Gilliam | In Episode 186 of Paper Talk, we welcome the incomparable floral designer and educator, Hitomi Gilliam for a deeply thoughtful conversation on floral mechanics, Ikebana, color theory, and what it truly means to make flowers feel alive. Hitomi brings decades of experience in floristry, Ikebana, and teaching to our discussion. In it, she shares how “economy of means” shapes her work, why neutrals like browns and grays quietly hold color stories together, and how mechanics become the bridge between imagination and execution. Together, we explore the powerful overlap between paper flowers and fresh floristry, sustainability, interdisciplinary learning, and the idea she calls the “hand of nature.” “Mechanics are the enabler. Without them, the vision stays a sketch.” - Hitomi Gilliam This episode is especially valuable for artists interested in sustainability, Ikebana principles, and designing with intention rather than excess. Learn more about Hitomi on her website and follow her on Instagram, Facebook, and YouTube! 👉 Join Hitomi and Quynh at their Paper Flower Crown Workshop in April 2026! Sign up before February 15th to get FREE complimentary paper flower supplies. Register here. 👉 The Best Thing We Bought for Under $20 Quynh: Petite Knit Sophie Hood Pattern Jessie: Laneige Lip Sleeping Mask Sara: Brown woven scalloped baskets Paper Talk is supported by our community of readers and listeners. When you click on our affiliate links, we may earn a commission for qualifying purchases made through Amazon.com, Shareasale, or similar affiliate marketing programs.. This commission goes directly into the maintenance of this website and our podcast. ------ Join the Conversation! We'd love to hear from you! Share your insights with us on Instagram @papertalkpodcast or join our Facebook community discussions. Your experiences inspire us just as much as we hope to inspire you. Stay tuned for more inspiring episodes, and don’t forget to subscribe to Paper Talk wherever you listen to podcasts. If you’ve been craving a creative community or wondering how to take your next step, let this episode remind you that you are not alone. You can start small. You can begin today. | 1h 03m 12s | ||||||
| 1/15/26 | Ep 185: To Niche or Not to Niche: Finding Clarity as a Creative | How niche should you be as a creative? In this episode of Paper Talk Podcast, Quynh Nguyen, Jessie Chui, and Sara Kim sit down for an honest, behind-the-scenes conversation about niching down. They reflect on how their businesses have evolved, the challenges of serving multiple audiences, and the clarity that comes from defining who you are truly creating for. “Teaching art and selling art are two very different conversations.” - Jessie Jessie shares her decision to separate her fine art practice from her educational offerings, while Sara reflects on choosing cohesion over complexity within one brand. Together, they discuss branding, price points, audience expectations, and why confusion often leads to disengagement. This episode also offers a glimpse into the kind of real, thoughtful conversations that happen inside the Paper Talk Mastermind. Here’s what you’ll hear in this episode: What it really means to niche down One brand vs. multiple brands Teaching vs. selling art Audience confusion and clarity Branding consistency The role of feedback and community 👉 The Best Thing We Bought for Under $20 Quynh: White Plastic Panel Jessie: USB-A to Lightning Charger Cable Sara: Salvo Plant Stand Paper Talk is supported by our community of readers and listeners. When you click on our affiliate links, we may earn a commission for qualifying purchases made through Amazon.com, Shareasale, or similar affiliate marketing programs.. This commission goes directly into the maintenance of this website and our podcast. ------ Join the Conversation! We'd love to hear from you! Share your insights with us on Instagram @papertalkpodcast or join our Facebook community discussions. Your experiences inspire us just as much as we hope to inspire you. Stay tuned for more inspiring episodes, and don’t forget to subscribe to Paper Talk wherever you listen to podcasts. If you’ve been craving a creative community or wondering how to take your next step, let this episode remind you that you are not alone. You can start small. You can begin today. | 30m 46s | ||||||
| 1/1/26 | Ep 184: Welcome to 2026: Finding Balance Between Art, Business, and Burnout | Welcome to 2026! Hosts Quynh Nguyen, Sara Kim, and Jessie Chui reflect on the highlights of 2025 and share how they’re approaching the new year with renewed purpose. From their favorite podcast moments to candid conversations about burnout, community, and social media, this episode offers a genuine look at what it means to balance artistry with entrepreneurship. Quynh opens up about personal challenges with her dog Butter’s health and how she’s navigating creative burnout. Sara and Jessie share thoughtful perspectives on how to reconnect with creativity through simple joys, honest reflection, and community support. Together, they explore the evolving world of social media, the importance of defining purpose across platforms, and the grounding power of real connection. “You don’t always have to produce something to feel worthy. Sometimes doing nothing is what you need most.” - Jessie If you’ve ever struggled to find your creative spark again, this episode will remind you that you’re not alone. Here’s what you’ll hear in this episode: Reflections on our favorite 2025 episodes and lessons we learned How we handle burnout and reconnect with creativity Defining the balance between artist and entrepreneur The evolution of social media and how we use it intentionally Upcoming details on the Paper Talk Mastermind (March 2026 cohort) 👉 The Best Thing We Bought for Under $20 Quynh: Trader Joe’s Mini Canvas Tote Bag Jessie: Gold Kili Natural Ginger Bag with Lemon Sara: Trader Joe’s Mini Insulated Tote Bag Paper Talk is supported by our community of readers and listeners. When you click on our affiliate links, we may earn a commission for qualifying purchases made through Amazon.com, Shareasale, or similar affiliate marketing programs.. This commission goes directly into the maintenance of this website and our podcast. ------ Join the Conversation! We'd love to hear from you! Share your insights with us on Instagram @papertalkpodcast or join our Facebook community discussions. Your experiences inspire us just as much as we hope to inspire you. Stay tuned for more inspiring episodes, and don’t forget to subscribe to Paper Talk wherever you listen to podcasts. If you’ve been craving a creative community or wondering how to take your next step, let this episode remind you that you are not alone. You can start small. You can begin today. | 38m 47s | ||||||
| 12/18/25 | Ep 183: From Cricut to Content: Building a Crafting Career with Karina Golindo | In this episode of Paper Talk, Quynh, Jessie, and Sara sit down with Karina Golindo, the creative mind behind Crafty Kari, to talk about the intersection of crafting, content creation, and entrepreneurship. From sublimation to YouTube tutorials, Karina shares how her creative journey began with a Cricut during lockdown and evolved into a thriving business and online community. “Don’t wait for everything to be perfect. Just start. Mistakes are how we learn.” - Karina Hear how she balances motherhood, content creation, and managing her small business, all while staying true to her love for making. Karina also opens up about networking as an introvert, shifting between short-form and long-form content, and the lessons she’s learned from building her creative career one project at a time. Here’s what you’ll hear in this Episode: How to balance being a maker, content creator, and business owner Why community and collaboration are vital for growth Tips for creating consistent content without burnout How to embrace imperfection and just start 👉 Follow Karina to learn more about her amazing journey and craft business Instagram @craftykari_ YouTube at Crafty Kari Website Crafty Kari. 👉 The Best Thing We Bought for Under $20 Quynh: Trader Joe’s Dried Figs Dipped in Chocolate Jessie: Reusable Water Balloons Sara: Costco’s Pumpkin Pie Paper Talk is supported by our community of readers and listeners. When you click on our affiliate links, we may earn a commission for qualifying purchases made through Amazon.com, Shareasale, or similar affiliate marketing programs.. This commission goes directly into the maintenance of this website and our podcast. ------ Join the Conversation! We'd love to hear from you! Share your insights with us on Instagram @papertalkpodcast or join our Facebook community discussions. Your experiences inspire us just as much as we hope to inspire you. Stay tuned for more inspiring episodes, and don’t forget to subscribe to Paper Talk wherever you listen to podcasts. If you’ve been craving a creative community or wondering how to take your next step, let this episode remind you that you are not alone. You can start small. You can begin today. | 43m 38s | ||||||
| 12/4/25 | Ep 182: Beyond the Template: Finding Your Own Creative Voice | In this episode of Paper Talk, Quynh Nguyen, Jessie Chui, and Sara Kim dive into the art and philosophy of creating your own paper flower templates. What begins as a practical discussion quickly blooms into a conversation about creativity, confidence, and the evolution of each artist’s personal style. They explore how templates serve as both a foundation and a springboard, and how learning from others can give you structure, but learning from nature gives you freedom. The hosts reflect on their early years when few templates existed, the role of technology like iPads and AI in documenting and improving designs, and why embracing imperfection makes your flowers truly yours. “Templates give confidence, but real mastery comes from experience, skill, and time.” - Jessie Whether you’re new to paper floristry or refining your craft, this episode is an invitation to experiment, observe, and grow. What You’ll Hear in this Episode: How to transition from using templates to designing your own Finding confidence in imperfection Using technology (Procreate, Canva, ChatGPT) to organize and elevate your creative process How selling your templates can lead to new income streams The joy and discipline of revisiting flowers over time 👉 The Best Thing We Bought for Under $20 Quynh: Triangle Ruler set Jessie: Manual Balloon Pump Sara: Free People Sonix Beaded Phone Charm Paper Talk is supported by our community of readers and listeners. When you click on our affiliate links, we may earn a commission for qualifying purchases made through Amazon.com, Shareasale, or similar affiliate marketing programs.. This commission goes directly into the maintenance of this website and our podcast. ------ Join the Conversation! We'd love to hear from you! Share your insights with us on Instagram @papertalkpodcast or join our Facebook community discussions. Your experiences inspire us just as much as we hope to inspire you. Stay tuned for more inspiring episodes, and don’t forget to subscribe to Paper Talk wherever you listen to podcasts. If you’ve been craving a creative community or wondering how to take your next step, let this episode remind you that you are not alone. You can start small. You can begin today. | 40m 36s | ||||||
| 11/20/25 | Ep 181: Scaling Up: The Art and Logistics of Making Large Paper Flowers | When we think of paper flowers, we often imagine something small, intricate, and realistic. But what happens when you scale that beauty up tenfold? In this episode of Paper Talk, Quynh Nguyen, Sara Kim, and Jessie Chui explore the bold, beautiful world of large paper flowers and the practical realities that come with going big. Listen to this Episode to learn: Why large flowers require careful structural planning How to price and protect your work (and yourself) The importance of weather, shipping, and storage considerations Creative ways to include large flowers in your business offerings Creating giant paper flowers is both an artistic and logistical challenge. As Quynh shared, even the smallest miscalculation can cause a flower to droop or collapse. “I watched one of my large flowers start to wilt before my eyes,” she said. “I had to go back and rewire it.” Wiring each petal, reinforcing the base, and using durable materials are essential steps for any large-scale project. For Sara, the biggest lessons came from experience. “Even when my flowers stood perfectly in my studio, they would tip over at outdoor events. Wind, heat, and humidity change everything,” she explained. Over time, she realized that offering large flower installations professionally required more than artistic skill, it required business planning, insurance, and honest client communication. Jessie agreed, adding that the paper flower business side of things can’t be ignored. “It’s not just about making the flower,” she said. “It’s about managing logistics, installation, and liability. Once you step into larger projects, you’re responsible for safety and presentation.” So, what should artists know before offering giant paper flowers for events or retail displays? Structure Comes First - Use strong wiring, test every connection, and consider how gravity will affect your flower over time. Hanging or standing pieces should be tested for at least 24 hours before installation. Communicate Clearly with Clients - Set expectations about weather sensitivity and handling. As Sara put it, “Treat paper flowers like real flowers—they’re beautiful but fragile.” Plan for Storage and Transport - Large flowers take up significant space. Think about storage, dust protection, and packaging. If you must ship, factor in both the size and fragility—shipping costs can quadruple quickly. Protect Your Business - Event venues often require liability insurance, especially for installations. “Even if you’re just setting up a backdrop,” Jessie noted, “you need coverage in case something happens.” Start with One Big Bloom - If you’re new to large-scale work, start small. Make one flower for yourself. It’s fun, forgiving, and will teach you about scale, structure, and creativity. Despite the hurdles, large flowers remain a showstopper. They command attention, tell stories, and redefine what paper art can be. Whether they’re adorning a wedding ceremony, retail window, or photo backdrop, these flowers remind us that art can bloom in any size. As Quynh summed it up beautifully, “Paper flowers can bloom in every size. The key is knowing how to make them stand tall.” 👉 The Best Thing We Bought for Under $20 Quynh: PVC Pipe Cutter Jessie: Shark Bite Garden Valve Paper Talk is supported by our community of readers and listeners. When you click on our affiliate links, we may earn a commission for qualifying purchases made through Amazon.com, Shareasale, or similar affiliate marketing programs.. This commission goes directly into the maintenance of this website and our podcast. ------ Join the Conversation! We'd love to hear from you! Share your insights with us on Instagram @papertalkpodcast or join our Facebook community discussions. Your experiences inspire us just as much as we hope to inspire you. Stay tuned for more inspiring episodes, and don’t forget to subscribe to Paper Talk wherever you listen to podcasts. If you’ve been craving a creative community or wondering how to take your next step, let this episode remind you that you are not alone. You can start small. You can begin today. | 31m 27s | ||||||
| 11/6/25 | Ep 180: Holiday Prep for Creatives: How to Stay Ahead and Inspired | In this festive episode of Paper Talk, Quynh Nguyen, Sara Kim, and Jessie Chui share their best tips for preparing your creative business for the busiest time of the year. From managing orders and planning downtime to hosting workshops, packaging ideas, and navigating Black Friday sales, this episode is packed with holiday wisdom. We discuss how far in advance to plan seasonal events, the importance of scheduling rest, and creative ways to offer gift cards, ornaments, and small-batch paper flower gifts. We also reflect on the power of presentation, and how thoughtful packaging, gift wrapping, and collaborations can elevate your brand. “Plan your holiday launches six months in advance. Start marketing early and work backward from shipping deadlines.” - Jessie Whether you’re decorating your tree with handmade blooms or preparing your online shop for holiday traffic, this episode will help you head into the season feeling ready, inspired, and balanced. Here’s What You’ll Hear in this Episode: When and how to plan your holiday workshops and pop-ups Ideas for packaging and giftable presentation Offering gift cards, digital products, and special holiday sales Social media strategies for festive content How to balance business and personal time during the holidays Tune in and start your holiday prep early—your future self will thank you. ------ Join the Conversation! We'd love to hear from you! Share your insights with us on Instagram @papertalkpodcast or join our Facebook community discussions. Your experiences inspire us just as much as we hope to inspire you. Stay tuned for more inspiring episodes, and don’t forget to subscribe to Paper Talk wherever you listen to podcasts. If you’ve been craving a creative community or wondering how to take your next step, let this episode remind you that you are not alone. You can start small. You can begin today. | 27m 17s | ||||||
| 10/24/25 | Ep 179: Defining the Creator: Artist, Influencer, or Marketer | In this episode of Paper Talk Podcast, Quynh Nguyen, Jessie Chui, and Sara Kim sit down with Francis Zierer of Creator Spotlight to explore one of the most fascinating questions in today’s digital world: What is a creator? Francis shares how his definition has evolved, drawing from his work at Beehive and hundreds of interviews with creators across industries. Together, we explore the blurred lines between artist, influencer, and marketer, and why understanding these labels matters for personal identity and business growth. “My definition of a creator is someone who creates digital media, grows an audience beyond who they know in real life, and monetizes that work in some way.” - Francis Zierer Here's What You'll Hear in this Episode: Francis’s three-part definition of a creator: create, grow, sell. Why newsletters are the most powerful owned platform. How marketing skills are essential for creators today. The difference between content creation and influence. Personal reflections from Sara, Jessie, and Quynh on how they identify in their own businesses. Whether you’re an artist, influencer, or entrepreneur, this conversation will give you clarity on how to position yourself in the creator economy. Learn more about Francis: Francis Zierer is a writer, podcaster, and researcher covering the creator economy.He is the editor of Creator Spotlight, beehiiv's newsletter and podcast cataloguing how creator businesses grow and monetize — from independent, newsletter-based journalists to lifestyle YouTubers to the strategists and entrepreneurs serving them all.Alongside Dirt Media's Daisy Alioto, he is also a co-host of Tasteland, a podcast featuring creative takes on media, marketing, and technology. 👉 The Best Thing We Bought for Under $20 Quynh: Uni-ball One P Jessie: Little Hotties Hand Warmers Paper Talk is supported by our community of readers and listeners. When you click on our affiliate links, we may earn a commission for qualifying purchases made through Amazon.com, Shareasale, or similar affiliate marketing programs.. This commission goes directly into the maintenance of this website and our podcast. ------ Join the Conversation! We'd love to hear from you! Share your insights with us on Instagram @papertalkpodcast or join our Facebook community discussions. Your experiences inspire us just as much as we hope to inspire you. Stay tuned for more inspiring episodes, and don’t forget to subscribe to Paper Talk wherever you listen to podcasts. If you’ve been craving a creative community or wondering how to take your next step, let this episode remind you that you are not alone. You can start small. You can begin today. | 45m 02s | ||||||
| 10/9/25 | Ep 178: Why Every Creative Should Give an Artist Talk | In this episode of Paper Talk, Quynh Nguyen, Jessie Chui, and Sara Kim explore the value of artist talks: those special moments when artists step out from behind their work and share the story, process, and heart behind their creations. “Sometimes it’s as simple as educating your audience in what we do. You’ll be surprised at how curious people are.” - Sara Here's what we dive into: What an artist talk is and why it matters How sharing your process builds trust and educates your audience Tips for pricing and preparing for talks Personal stories about overcoming nerves and finding your voice Why talking about your art sparks inspiration, confidence, and connection Whether you’re a seasoned artist or just beginning, you’ll leave this episode with practical encouragement to share your work more openly and confidently. “The more you practice and talk about your art, the more naturally it comes and the less uncomfortable it feels.” - Jessie 👉 The Best Thing We Bought for Under $20 Quynh: These are not the ones from Costco but they are just as yummy! Jessie: Notability Sara: Trader’s Joe Cruciferous Crunch Collection Paper Talk is supported by our community of readers and listeners. When you click on our affiliate links, we may earn a commission for qualifying purchases made through Amazon.com, Shareasale, or similar affiliate marketing programs.. This commission goes directly into the maintenance of this website and our podcast. ------ Join the Conversation! We'd love to hear from you! Share your insights with us on Instagram @papertalkpodcast or join our Facebook community discussions. Your experiences inspire us just as much as we hope to inspire you. Stay tuned for more inspiring episodes, and don’t forget to subscribe to Paper Talk wherever you listen to podcasts. If you’ve been craving a creative community or wondering how to take your next step, let this episode remind you that you are not alone. You can start small. You can begin today. | 32m 58s | ||||||
| 9/25/25 | Ep 177: Building Real Community Beyond Followers | In Episode 177 of Paper Talk, Quynh Nguyen, Jessie Chui, and Sara Kim open up about what it truly means to build community as artists. While follower counts and viral videos can feel validating, they share why authentic connections, through workshops, newsletters, stories, and everyday conversations, are what sustain and grow a creative business. “Viral videos are great, but they don’t necessarily attract the most loyal followers. It’s the repeat names I see in my sales that remind me of true community.” - Jessie You’ll hear Sara’s perspective on how her most meaningful opportunities came directly from workshop students, Jessie’s reflections on balancing different audiences and maintaining authenticity, and Quynh’s stories of unexpected collaborations that blossomed from in-person connections. “Community is when you give special attention to the person—through real DMs, emails, or conversations—that’s where I see the people who become students and buyers.” - Sara Together, they explore how community shapes not only business but also personal fulfillment. If you’ve ever wondered how to turn social media followers into real supporters, or how to nurture a group of people who truly understand your work, this episode is for you. “Our community feels like our children. We want to give them tools to grow stronger and avoid the mistakes we made.” - Quynh | 36m 40s | ||||||
| 9/11/25 | Ep 176: The Legacy of Aleene’s Tacky Glue with Tiffany Windsor | Aleene’s Tacky Glue has been a household name for generations of makers, but do you know the story behind the gold bottle? In this episode, we sit down with Tiffany Windsor, daughter of Aleene Jackson, to celebrate the 75-year legacy of Aleene’s and the community it continues to inspire. Tiffany takes us back to her mother’s early years, from opening a florist shop at just 20 years old, experimenting with flower-making, and eventually working with a chemist to create a glue that would transform the craft industry. From wood fiber flowers to bread dough clay, to the innovation of over 60 glue formulas, Aleene’s has always been about one thing: empowering people to create. “When people can share in community, there is nothing better. It’s not about me—it’s about everybody creating together, sharing our ups and our downs.” - Tiffany Windsor Here's what we also talk about: The importance of storytelling and marketing in growing a creative business How Aleene gave women opportunities to start home businesses in the 1940s and 50s Practical glue tips for paper flowers and mixed media (including Tiffany’s “hot glue + tacky glue” trick!) Building community today through Tiffany’s Cool2Craft YouTube channel and live pajama parties Why showing up consistently, even when only a handful of people are watching, is the secret to growth 🎧 Listen to the full episode to hear Tiffany’s stories, tips, and encouragement. Whether you’re a lifelong fan of Aleene’s or just discovering it, you’ll be reminded that the glue we use is more than a tool. It’s part of our creative legacy. 👉 Resources & Links Find Tiffany at Cool2Craft on YouTube and Facebook Learn more about Aleene’s Tacky Glue at aleenes.com Join the Paper Talk community at papertalkpodcast.com 👉 The Best Thing We Bought for Under $20 Quynh: Pop Mart Nyota I am the Seasons Series Figure Jessie: La Roche-Posay Cicaplast Balm B5 Sara: Camera Lens Cap Keeper and Leash Paper Talk is supported by our community of readers and listeners. When you click on our affiliate links, we may earn a commission for qualifying purchases made through Amazon.com, Shareasale, or similar affiliate marketing programs.. This commission goes directly into the maintenance of this website and our podcast. ✨ JOIN OUR PAPER TALK MASTERMIND! ✨ Building a creative business can feel isolating, but you don’t have to do it alone. Our Paper Talk Mastermind offers a warm, supportive circle where artists and makers come together to learn, share, and grow. Over six months, starting September 16, 2025, we’ll meet twice a month on live calls, giving you a chance to receive personalized feedback and inspiration. Inside our private online hub, you’ll find replays, resources, and a community cheering you on. Guided by three creative entrepreneurs (us!) who’ve been where you are, this Mastermind is designed to help you gain momentum with clarity, confidence, and encouragement. Registration closes September 14. 👉 Join the Mastermind now! | 43m 54s | ||||||
| 8/28/25 | Ep 175: Welcome to Season 8 – All About Community | We’re kicking off Season 8 of Paper Talk, and this time it’s all about community—building it, maintaining it, and making it thrive. In this episode, Quynh, Jessie, and Sara reflect on over six years and 175 episodes of connecting with paper flower artists and creative entrepreneurs. We share our personal summer goals (and what we actually accomplished), lessons learned from teaching workshops, and how our mastermind has helped members grow. From finding your first true fans to using technology to stay connected, this season will help you nurture the relationships that sustain your art and business. The Best Thing We Bought for Under $20: Quynh: The Artful Agenda - Use referral code RQ1364495 Jessie: Trader Joe's Ube Mochi Pancake Mix Sara: MOFT Phone Stand 🎧 Listen to Episode 175 now and start building the community your art deserves! ________________________________________________ JOIN OUR PAPER TALK MASTERMIND! Being a creative entrepreneur can feel like a solo trek: inspiring, but exhausting. You’re juggling the art, the admin, the marketing, the sales, and often questioning if you're doing any of it right. What if you didn’t have to do it alone? Our Paper Talk Mastermind is a 6-month journey designed for artists and paper florists like you. Led by us—Quynh Nguyen, Jessie Chui, and Sara Kim—we’ve been where you are. And we’ve built businesses that reflect our creativity and sustain us. Starting September 16, we’ll meet twice a month to share what’s working, talk through what’s hard, and cheer each other on. No fluff. Just focused support and authentic connection. It’s $125/month. And it’s more than worth it. Registration closes September 14. 👉 Join the Mastermind now! | 31m 47s | ||||||
| 7/3/25 | Ep 174: Season 7 Finale - Small Steps, Big Changes | Each season of the Paper Talk Podcast holds a special place in our hearts, but Season 7 felt like a turning point. It reminded us that growth doesn’t have to be loud. It can be slow and quiet, a series of steady, intentional steps that shift us in ways we don’t always notice right away. And it reminded us that when we share our goals with others (and when we say them out loud) something begins to shift. As we close out this season, we want to invite you to pause with us. Pour a cup of tea, take a breath, and ask yourself: What’s your goal this summer? Small Steps, Big Changes So many of us wait for big breakthroughs, grand pivots, or clear signs. But the truth is, powerful change often begins with something small: a conversation, a tiny decision, a moment of clarity. “These little steps that you're deciding right now, they're gonna be big. You might not see it right now, but you will.” - Quynh We saw it firsthand in our Mastermind community. Members taught their first workshops, launched shows, shifted their pricing models to better support global audiences, and leaned into the kind of growth that doesn’t always get a headline, but transforms everything behind the scenes. Those moments matter. And they’re proof that the steps you're taking today are already moving you forward even if their full shape hasn’t yet revealed itself. Why We Believe in Accountability One theme ran strong through Season 7: accountability. When we share our goals out loud, we give them shape. We allow others to witness our commitment and invite support when things get messy. That’s why the Mastermind has become such a cornerstone of our community. It’s a container where creative entrepreneurs can declare what they want to build and know that someone will lovingly check in and cheer them forward. For Jessie, accountability looked like getting clearer on her messaging and splitting her Instagram into two accounts, one for her art, one for her teaching. It also meant tackling ads and marketing systems she’d once avoided. “Setting goals is incredibly important. That’s why the Mastermind is so good. We force you to set goals and tell us what happened to them.” - Jessie For Sara, it was finally making time to overhaul her website, even though it wasn’t urgent or income-generating. The support of the group gave her the nudge to move from someday to now. The Magic of Community This season also reminded us how essential community is, especially for creatives navigating uncertain terrain. For Sara, seeing Mastermind members experience their first shows and workshops was deeply moving. For Quynh, the quiet bravery of people showing up, sharing openly, and supporting one another through sticky, uncomfortable growth stood out. We’ve felt it, too. This community has shaped who we are, not just as artists and educators, but as humans who continue to learn from each other’s vulnerability, courage, and questions. Learning as Teachers Teaching has a way of making us better learners. Quynh shared how each workshop she leads becomes richer as she refines, adjusts, and responds to feedback. Sara reflected on how much she learns from our Mastermind group even though she’s one of the facilitators. Goals in Progress So what are our summer goals? Quynh plans to refine her workshops and teach four more before the year’s end. She’s excited about experimenting with new materials and deepening the learning experience. Sara’s goal is to overhaul her website so it better reflects who she is today, not who she was ten years ago. Jessie is focused on more intentional marketing, tuning her messaging, exploring ads, and speaking more directly to both her students and collectors. These aren’t goals rooted in fear or scarcity. They’re grounded in curiosity and care. And they reflect our belief that when we show up for ourselves, we show up more fully for those we serve. What’s Next for Paper Talk: Season 8 As we plan for Season 8, we’re dreaming about deeper conversations, about pricing, sustainability, creative mindset, and everything in between. We’ll continue to share what’s working in our businesses, what isn’t, and what we’re still figuring out. And we want to hear from you! “We are giving you permission. Please let us know what you want to hear from us and how we can help you grow as a business, as an artist, as a person.” - Quynh Your voice shapes this podcast. Your questions, your insights, and your growth help guide our path forward. Share your insights with us on Instagram @papertalkpodcast, join our Facebook community discussions, or email us! What's Next for Our Mastermind: A NEW Cohort Starting in the Fall We are also starting a NEW six-month Mastermind experience in September 2025 with new and existing Mastermind members will allow deeper growth and connection. Creative businesses evolve slowly, and we want to make space for that. We’d love to welcome you into the circle. Join the Waitlist now! | 20m 52s | ||||||
| 6/19/25 | Ep 173: A Look Into Our Mastermind – The First Two Weeks | The beginning of anything creative is often the most challenging part. In this episode of Paper Talk, we’re sharing a heartfelt look into the first two weeks of our Mastermind. If you’re starting a handmade business, building your creative brand, or craving support from like-minded artists, then this conversation is for you. What You’ll Hear in This Episode: How to overcome perfectionism when starting a creative business Why naming your business doesn’t have to be forever The power of encouragement in an artist’s life Tips for making and organizing paper flower templates How community transforms your mindset Start Before You’re Ready One of the biggest struggles our Mastermind members shared was getting started. Choosing a name, launching a website, or posting on Instagram can feel overwhelming when you aim for perfection. Jessie reminds us, “It doesn’t have to be forever. You just need to start.” That shift - from permanence to progress - is a game changer. Claiming Your Identity as an Artist Quynh speaks about her journey to embracing the title “artist.” Saying “I am a paper artist” daily helped her show up with more confidence and creative freedom. If you’ve ever questioned whether you’re “allowed” to call yourself an artist, this part of the conversation will inspire you to claim that space. Encouragement Is Fuel Sara opens up about the encouragement she never received growing up and how being part of this Mastermind has filled that gap. “I crave someone cheering me on,” she said. That authentic, artist-to-artist support can make a huge difference, especially when working from home or navigating your business solo. Creative Tips for Paper Flower Artists Want to make better templates? Start by dissecting real flowers. Can’t find the bloom you need? Use Google Images to study petal shape and proportion. Sara and Jessie share their process using Procreate, scanning petals, and organizing templates digitally and physically. These tips will help streamline your workflow and make it easier to revisit designs in the future. What’s Next for the Mastermind: A New 6-month Mastermind Experience Starting September 2025 These first two weeks reminded us of why we created this space to begin with. A six-week program offers valuable momentum, but we imagine a six-month experience starting in September 2025 with new and existing Mastermind members will allow deeper growth and connection. Creative businesses evolve slowly, and we want to make space for that. We’d love to welcome you into the circle. Join the Waitlist now! ------ Join the Conversation! We'd love to hear from you! Share your insights with us on Instagram @papertalkpodcast or join our Facebook community discussions. Your experiences inspire us just as much as we hope to inspire you. Stay tuned for more inspiring episodes, and don’t forget to subscribe to Paper Talk wherever you listen to podcasts. If you’ve been craving a creative community or wondering how to take your next step, let this episode remind you that you are not alone. You can start small. You can begin today. | 30m 26s | ||||||
| 6/5/25 | Ep 172: From Brazil to Miami: Carol Pessoa’s Journey of Creativity, Courage, and Craft | In the world of creative entrepreneurship, few stories inspire as deeply as that of Carol Pessoa, the Brazilian paper artist and visionary behind Scrapeople. In Episode 172 of Paper Talk Podcast, we dive into Carol's transformative journey from her small hometown in Brazil to the bustling creative scene of Miami. Her path is a testament to the power of following your passion, embracing change, and facing fears head-on. Whether you're a seasoned artist or just starting your creative journey, Carol's experience will leave you motivated to take bold steps in your own life. "It’s okay to be scared, but do it scared. That’s how growth happens.” - Carol Pessoa Carol's Creative Journey Carol's story begins in the charming town of Itajá, Brazil, where her love for crafting was nurtured by her mother. Initially pursuing a career in physiotherapy, Carol felt a pull toward creativity that she couldn't ignore. What started as making birthday decorations for her nephews soon blossomed into a full-fledged business. With the support of her family, Carol discovered the endless possibilities of paper art. The pivotal moment came when Carol decided to leave her career in physiotherapy to pursue her passion for paper art full-time. It wasn't an easy decision, but her determination and love for creativity fueled her journey. Today, Carol is not just an artist but also a content creator for Silhouette Brazil, where she produces over seven pieces of content each month. Navigating Change with Courage Moving from Brazil to Miami was both a personal and professional leap for Carol. Adjusting to a new culture, language, and market presented its challenges, and she embraced them with grace and resilience. Carol's mantra, “It’s okay to be scared, but do it scared,” perfectly encapsulates her approach to life. This mindset allowed her to not only adapt but thrive in her new environment. She learned English, expanded her creative business, and continued to inspire others through her art and teaching. Her story is a powerful reminder that growth often lies just beyond our comfort zones. Here's what you'll learn in this episode: Do It Scared - Carol's journey is a masterclass in courage. She reminds us that fear is natural, but it shouldn't hold us back. Facing challenges head-on is where true growth happens. Passion Over Perfection - You don't need to have everything figured out to start. Carol's transition from physiotherapy to paper art shows that following your passion can lead to unexpected and fulfilling opportunities. Celebrate Small Wins - Carol emphasizes the importance of recognizing and celebrating progress, no matter how small. Whether it's completing a new project or speaking on her first English podcast, every win matters. Embrace Change - Moving to a new country, learning a new language, and adapting to a different market were all significant changes for Carol. Instead of resisting, she leaned into these experiences, turning them into opportunities for growth. Create with Purpose - Consistency and authenticity are key to Carol's creative process. Producing content for Silhouette Brazil while staying true to her style has been a cornerstone of her success. The Power of Community and Connection One of the most inspiring aspects of Carol's story is the role of community. From her supportive family in Brazil to the creative connections she's made in Miami, Carol's journey highlights the importance of surrounding yourself with people who uplift and inspire you. Carol Pessoa's journey is a beautiful reminder that creativity knows no boundaries. Whether you're navigating a career change, moving to a new place, or starting a new project, remember: It's okay to be scared. Do it scared anyway. Here's how to connect with Carol Pessoa: on Instagram: @scrappeople, on her website: Scrapeople ------ Join the Conversation! We'd love to hear from you! What’s one thing you’ve done scared that led to unexpected growth? share your insights with us on Instagram @papertalkpodcast or join our Facebook community discussions. Your experiences inspire us just as much as we hope to inspire you. Stay tuned for more inspiring episodes, and don’t forget to subscribe to Paper Talk wherever you listen to podcasts. | 35m 29s | ||||||
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