Going Beyond the Surface: Sharing Life Stories and Building a Brand That Lasts with Marvin Joles
From Pave It Black: The Official Podcast of NAPA by National Asphalt Pavement Association
March 3, 2026 · 32 min · Season 10 · Episode 4
About this episode
Marvin Joles discusses his journey in the asphalt industry and the impact of personal branding and social media on his career.
Marvin Joles shares his 23-year journey from teenage roofing laborer in rural Wisconsin to respected asphalt contractor, entrepreneur, and industry storyteller. As the founder of Wis-Coat and the voice behind In the Mix and Blacktop Banter, Marvin explains how social media, content creation, and personal branding transformed his business and expanded his impact across the asphalt pavement community. We also discuss the importance of industry visibility and Marvin’s mission to document the life stories of the people who build our infrastructure. Whether you are a small contractor looking to scale or just curious about the trade, this episode offers practical insights into building a unique, long-term career in asphalt. This season is sponsored by FleetWatcher by AlignOps . Hosted on Acast. See acast.com/privacy for more information.
People in this episode
Guest: Marvin Joles
Topics covered
- asphalt contracting
- personal branding
- social media
- industry visibility
- career development
Keywords
- asphalt
- contractor
- entrepreneur
- content creation
- infrastructure
Sponsors
FleetWatcher
Mentioned in this episode
Organizations: Wis-Coat, In the Mix, Blacktop Banter, AlignOps
Places: Wisconsin
More episodes of Pave It Black: The Official Podcast of NAPA
- Finding the Silver Lining: Turning Challenges into Purpose and Growth with Dwayne Edmonson · April 21, 2026 · 28 min
- Exploring Advanced Asphalt Technologies with Forbes 30 Under 30 Honoree Noor Saleh · April 14, 2026 · 23 min
- Building Better Roads Starts With Training: Todd Mansell on Elevating Asphalt Quality · April 7, 2026 · 21 min
- America’s First Superhighway: Leading the Pennsylvania Turnpike with Mark Compton · March 31, 2026 · 26 min
- How Real Time Data Improves Safety and Efficiency with Tyler Hackman · March 24, 2026 · 19 min
- The Many Roads to Asphalt: Breaking into Asphalt Without an Engineering Background with Lauren SeBlonka · March 17, 2026 · 23 min
Explore listener stats, chart rankings, contacts and more on the Pave It Black: The Official Podcast of NAPA podcast page.