People Inspired By Purpose - Purposely Podcast

In this SHORT episode of Purposely, we’re back with NedWills, on an unexpected place his community engagement journey began, and what it taught him about ethics, incentives, and connecting elite sport to grassroots impact. Ned’s eyes were first opened to community work through anunlikely route: working in the oil industry in the early 2000s. Large infrastructure projects in unstable parts of the world meant companies had to invest heavily before seeing any return, which made getting community relationsright a genuine commercial priority, not just good PR. That put Ned at an unusual intersection of sponsorship and community engagement early in his career. What struck him most was the people. Despite working for anindustry that’s easy to criticise from the outside, he found many of his colleagues to be genuinely community-minded, regularly navigating real ethical dilemmas with care. There was a constant tension between commercial pressure todeliver shareholder returns and a genuine desire to make sure the impact on local communities was a positive one. That early exposure to ethical complexity has stayed withNed throughout his career, and it shows up clearly in his work today at Laureus Sport for Good. The Laureus World Sports Awards bring the glitz, but the real work happens at the other end of the scale entirely: taking the inspiration andpassion the world feels watching athletes like Lewis Hamilton, Novak Djokovic and Usain Bolt, and channelling it into young people navigating war, violence, gang crime, and lack of access to education and healthcare. The question Nedkeeps coming back to is how sport’s emotional power can be harnessed to help young people change their own lives, and their communities, for the better. This episode of Purposely is brought to you by Benevity and Trust Investments.Key Themes

In this SHORT episode of Purposely, Craig Pollard, Founder of Fundraising Radicals, cuts through the noise on fundraising and brings it back to basics.He lays out a clear way to think about building funding partnerships. Start with your principles. Be clear on your purpose and values. Then get real about your platform, what you stand on as an individual and as an organisation, including your strengths, constraints, networks, and reputation.From there, it is about people and pathways. Not cold outreach or chasing the same well-known funders as everyone else, but working through your existing networks and focusing on those who already share your worldview.Craig is also honest about the realities. Power dynamics, bias, and access all shape who gets funded and who doesn’t. Ignoring that makes fundraising harder, not easier.A big theme in this conversation is trust. Craig draws on the idea that trust is built through authenticity, empathy, and logic. Strong partnerships move at the speed of trust, and they are built over time through real conversations, not polished proposals sent to strangers.He also challenges a common assumption. Funding partnerships are not sitting out there waiting to be found. They are grown. They take time, care, and a willingness to explore where shared goals overlap.This episode of Purposely is brought to you by Benevity, the all-in-one software solution that benefits employees, customers, nonprofits, and society.

In this SHORT episode of Purposely, we revisit insights from fundraising strategist Craig Pollard, looking at what it really takes to build meaningful, high-value partnerships in the social sector.He challenges a common assumption in fundraising that money is the ultimate sign of impact. In reality, a lot of important work starts without funding and often continues that way. When organisations recognise their value beyond dollars, it changes how they show up and the kinds of relationships they build.The conversation reframes fundraising as finding co-investors rather than chasing donors. When you acknowledge the time, energy and commitment already being put in by communities and organisations, partnerships start to feel more balanced and more genuine.Craig also questions the traditional “ask” approach that many fundraisers are taught. In some contexts it can feel transactional and uncomfortable, and it often misses the bigger picture. He shares examples of philanthropists who are looking for alignment and shared purpose, not just a number.A clear theme is confidence. When organisations understand their role and the value they bring, they are in a much stronger position to build real partnerships that go beyond funding.The episode finishes with a look at collaboration across the sector. Moving away from competition for limited funding and towards a more connected, cooperative approach where everyone is contributing to the same outcome.This episode of Purposely is brought to you by Benevity and Trust Investments.

What if philanthropy wasn’t an add-on to business, but built into its DNA?In this episode of Purposely, we welcome Rebecca Roberts, Head of the Simplicity Foundation, to explore how one corporate foundation has embedded giving into its core model in a way that grows alongside the business.Established alongside Simplicity NZ Ltd in 2016, the Foundation receives 15% of KiwiSaver and Investment Fund management fees. As Simplicity has grown to manage more than $10 billion, the Foundation’s giving has expanded too, now distributing around $3 million in grants each year to charities across Aotearoa New Zealand.Rebecca shares how this structure works in practice, what it means to embed impact into a commercial model, and why long-term thinking matters in philanthropy.Why Simplicity chose to hardwire giving into its business model from day oneThe Foundation’s three pillars: Thriving Te Taiao (Environment), Thriving Rangatahi (Young People), and Thriving Hapori (Communities)The value of medium and long-term partnerships over one-off grantsWhy co-funding and collaboration with other foundations can strengthen outcomesWhat sustainable, impact-focused philanthropy looks like in actionFrom planting more than 200,000 native trees to supporting youth pathways into employment and addressing housing and food insecurity, this conversation highlights philanthropy designed for measurable, community-level impact.Rebecca also reflects on the responsibility that comes with scale, the discipline required in funding decisions, and how foundations can balance responsiveness with strategic focus.A valuable listen for anyone involved in corporate foundations, philanthropy, impact investing, or charity leadership.

In this episode of Purposely, I’m joined by Craig Pollard, Founder and CEO of Fundraising Radicals, to talk about what it really takes to build high value funding partnerships that actually last.Craig brings three decades of experience working alongside civil society organisations and funders in more than 100 countries. He’s seen what works, what fails, and where organisations quietly undermine themselves in the pursuit of money.We talk about why high value fundraising is not about slick pitches or chasing the next grant round. It’s deliberate. It’s strategic. And it starts with being clear about your purpose and the role you want to play in the wider ecosystem.Craig shares his thinking on trust, alignment, and why the best partnerships are built on shared values rather than financial need. We explore what it means to design for long term value instead of short term wins, and why uncomfortable conversations are often part of building something stronger.There’s also a challenge here for leaders and trustees. Are you clear on what “enough” looks like? Are you building partnerships, or just securing income?If you care about moving beyond transactional fundraising and building relationships that genuinely resource impact, this conversation will give you plenty to think about.

In this episode of Purposely Podcast, we’re joined by Eleanor Cater, CEO of Community Foundations of Aotearoa New Zealand, to explore how local giving can become one of the most powerful forces for long-term community change.Eleanor is deeply passionate about philanthropy, not as a lofty idea, but as something practical and grounded in place. From growing up in Porirua to now leading the national body for community foundations, she has been a witness to what empowered communities can achieve.Community foundations sit quietly behind the scenes of some remarkable outcomes across the country. They connect donors with local priorities, steward funds across generations, and help turn generosity into action. In New Zealand, the movement has grown steadily from 12 community foundations to 18 today, collectively managing more than $315 million in community assets. But as Eleanor explains, the real value isn’t just the capital, it’s the trust.Trust is the engine of community philanthropy. Donors need confidence that their giving will be respected, well governed, and still relevant long after they’re gone. Community foundations offer an alternative to setting up standalone trusts, providing professional governance, local insight, and the flexibility to respond as communities change. It’s a model built for permanence, without the administrative burden.We talk about what this looks like in practice. From regionally funded theatres and adventure playgrounds, to the quieter work of backing grassroots organisations and bringing people together around shared priorities. In places like Taranaki, Eleanor describes a genuine sense of local ownership, where communities don’t just benefit from philanthropy, they actively shape it.Eleanor also makes a compelling case for better philanthropy advice. Giving well takes intention, clarity, and context. Drawing on her academic work, including a Winston Churchill Fellowship and a Master’s in Philanthropy, she explains why donors are most fulfilled when their giving aligns both with their values and with clearly articulated community need.We also unpack the word philanthropy itself. Often misunderstood, sometimes off-putting, and wrongly associated only with extreme wealth. Eleanor reframes it simply as private giving for public good, something all New Zealanders already participate in, whether through donations, volunteering, or sharing skills.Looking ahead, Eleanor’s ambition is clear. Community foundations should be seen not as places where money sits, but as active builders of community. With significant intergenerational wealth transfer on the horizon, she believes New Zealand has a once-in-a-generation opportunity to embed generosity into the fabric of every region.

In this episode of Purposely, Mark Longbottom sits down with Tilda Bostwick, founder of Fundraising Talent, to unpack what fundraising really looks like as a profession. How getting the right people into the right roles matters more than ever for charities. Tilda lifts the lid on how fundraising has evolved in New Zealand. While many people still picture fundraising as street appeals or bucket collections, she explains how modern charities rely on highly specialised teams. From data and donor care to major gifts and strategy, fundraising today is complex, skilled work and it needs to be treated that way. Tilda shares her own path into the sector, starting with volunteering and grant writing, before moving into senior fundraising roles and eventually spotting a major gap. Charities were struggling to recruit well, often because fundraising roles were misunderstood or poorly defined. That challenge is what led her to launch Fundraising Talent.Starting a recruitment business just before COVID was not ideal timing. Tilda talks openly about the pressure that put on charities and on recruitment itself, and why many organisations later realised that not hiring, or hiring the wrong person, often costs more in the long run.A big part of the conversation focuses on expectations. Tilda regularly sees fundraisers hired with unrealistic KPIs, limited support, and the hope they will somehow “fix” income overnight. She explains why this leads to burnout and high turnover, and what charities can do differently. Clear roles, realistic targets, strong leadership, and a culture that values fundraising all make a difference.Tilda also shares what she looks for in top fundraisers. It is not just about personality or passion. Track record matters, as does strategic thinking, the ability to work with others, and staying power in roles. She also calls out common hiring mistakes like underpaying, vague job descriptions, and failing to invest in professional development.The episode touches on the changing shape of the sector, including more men entering fundraising roles, growing professionalism, and the use of AI tools in areas like grant writing. Tilda is clear that while technology can help, relationships and good storytelling are still at the heart of successful fundraising.For people considering a move from the corporate world into fundraising, Tilda offers practical advice on transferable skills, but also a reality check. Fundraising is rewarding work, but it demands resilience, commitment to purpose, and an understanding of the pressures charities operate under.The conversation closes with Tilda reflecting on why she stays in the sector. For her, it is about the people, the causes, and seeing what becomes possible when charities are properly resourced with the right talent.

This episode of Purposely is a little different.Instead of hosting the conversation, Purposely host Mark Longbottom is the one being interviewed — joining Azoora Ali on her podcast Care Beyond Profits. It’s a generous, wide-ranging conversation that gives listeners a chance to hear more about the story behind Purposely, the experiences that shaped Mark’s work, and the values that continue to guide him.Azoora takes Mark back to his early years growing up on Auckland’s North Shore, his long stint in the UK charity sector, and the journey that eventually led to the creation of Purposely Podcast. They talk about why Mark believes motivation is often overrated, and why consistency - especially when it’s scheduled - matters far more than waiting to feel inspired.The conversation also touches on health, wellbeing, leadership, and the balance between empathy and accountability. Mark reflects on what more than 260 interviews with purpose-led leaders have taught him about service, happiness, and the importance of clarity, even when leaders don’t have all the answers.Mark also shares insights from his role as Head of Community Engagement at Trust Investments, and his work connecting charities and for-purpose organisations with investment solutions that align financial performance with social and environmental impact.This episode offers an honest look at the thinking behind Purposely, the disciplines that sustain purpose-led work over time, and why serving others often brings deeper meaning to both leadership and life.A big thank you to Purposely sponsors Benevity and Trust Investments for supporting the podcast, and to Azoora Ali.