Per My Last Promo

In this storytime episode, I’m pulling back the curtain on a real client scenario from when I ran a funnel and ads agency where two nearly identical programs (let’s say bookkeeping for business owners) launched to the same exact audience using the same exact ad targeting.  One offer took off. The other… flatlined. Here’s the thing: it wasn’t the price. It wasn’t the visuals or sales page length or ad budget. Inside, I’m breaking down: Why “you’re tired” messaging isn’t enough anymore The difference between talking at your buyer vs. building trust  How early buyers vs. seasoned buyers require completely different angles What bigger names like Amy Porterfield and Alex Hormozi can get away with but you can’t What happened when one client invested in a funnel audit and re-angled her copy using real buyer data (and what happened when the other didn’t) If you’ve been tweaking emails, adding more posts, or throwing money at ads without better results… this episode might be your wake-up call.     Links Mentioned in This Episode: 💻 Fix My Sales Page Bootcamp: My 2-week sprint to help you identify and fix the sections of your sales page that are quietly stalling conversions—without rewriting the whole thing. 🔍 Done-For-You Sales Page Rebuilds: Get expert-level sales page copy, layout, and custom graphics grounded in buyer psychology. Ideal for launches and funnels that need to convert on cold traffic. 🛠️ Funnel Strategy + Audit Services: For business owners who want to uncover the invisible gaps in their messaging, positioning, and conversion journey. If you enjoyed this breakdown, screenshot and tag me or DM me your aha moment on Instagram @danielleklemmm Let’s stop guessing, and start converting.

In this Growth Diary entry, I’m pulling back the curtain on what no one tells you about writing copy for the offer you care most about. For me it's Fix My Sales Page Bootcamp. I share the very real (and slightly unhinged) behind-the-scenes of spending 10+ hours reworking a sales page I technically “finished” weeks ago—and why that’s not a red flag, it’s a love letter. You’ll hear what happens when you’re building in public and trying to get it right the first time, how I’m balancing hope with honesty in a not-so-sexy offer, and the hard truth: the more you care, the harder it is to write clearly. Read Substack Article on Growth Diary Entry #2, click here. Join the Fix My Sales Page Waitlist, click here.

Curious about the best length for sales pages? In this episode, we dive into the first decision you have to do when creating a sales page -- deciding the sales page length. Discover the pros and cons of longform and short sales pages, and find out which one converts best in 2025/2026. Whether you’re creating a new sales page or optimizing an existing one, understanding the ideal length can significantly impact your conversion rates. Learn the key differences, benefits, and best practices for both longform and short sales pages. By the end of this episode, you’ll have a clear understanding of which format suits your business needs and how to implement it effectively.Resources Mentioned: Download the Checkout Page Optimization Template to help reduce abandoned carts and boost conversions. Learn more about optimizing your lead magnet and traffic strategies by visiting danielleklemm.com.Connect with host Danielle Klemm at danielleklemm.com or on Instagram | Youtube | Linkedin

Are you wondering if webinars are a thing of the past and what online course sales strategy will work best for you without the hassle of calls or lengthy DMs? You're in the right place! In this episode will be guiding you through choosing the right sales vehicle for your program. This isn't about doing "all the things" but understanding which vehicle aligns with you, your audience, and the sales for your program. We'll explore various sales vehicles, from webinars and video series to email sequences, and I'll share case study examples and prompts to help you decide which is best for your unique situation. Remember, it's not about the amount of information you can throw at your audience but about creating an experience that leads them to make an informed decision. Connect with host Danielle Klemm at danielleklemm.com or on Instagram | Youtube | Linkedin

Unlock the secrets to creating high-converting landing pages that seamlessly connect and prime your audience for immediate action in this game-changing episode. Join me as I reveal the four often overlooked elements of landing pages that can significantly increase your conversions, but are unfortunately placed low on the totem pole. Resources Mentioned: Download the Checkout Page Optimization Template to help reduce abandoned carts and boost conversions. Learn more about optimizing your lead magnet and traffic strategies by visiting danielleklemm.com. Connect with host Danielle Klemm at danielleklemm.com or on Instagram | Youtube | Linkedin

Looking for lead magnets that actually convert? In this episode, I’ll share 7 powerful lead magnet ideas that will get leads ready to buy, specifically designed for coaches. Whether you’re a business coach, wellness coach, or life coach, these lead magnet strategies will help you attract and nurture leads who are eager to invest in your services. Discover how to create lead magnets that not only generate leads but also prepare them to become paying clients. By the end of this episode, you’ll know the 7 powerful lead magnet ideas that get leads ready to buy and how to implement them for your business. Resources Mentioned: Download the Checkout Page Optimization Template to help reduce abandoned carts and boost conversions. Learn more about optimizing your lead magnet and traffic strategies by visiting danielleklemm.com. Connect with host Danielle Klemm at danielleklemm.com or on Instagram | Youtube | Linkedin 

Discover the hidden gem of your sales page that can make or break your conversions in this eye-opening episode. While most people focus on the headline and testimonials, I'll reveal the most overlooked and underutilized section that can instantly boost your sales without changing anything else about your offer or sales experience. Dive into the power of the "What You Get" section, the summary of the container you're selling, which often receives the least attention. Learn how this section acts as the book's cover and holds the key to getting your prospects more invested in their 3D vision, addressing their hesitations, and calming objections in a specific and impactful way. Join me as I share client case studies, practical tips, and a step-by-step approach to optimize this crucial section of your sales page, resulting in increased conversions and revenue. Want help? Check out this mini workshop 1-Section Sales Page Upgrade Resources Mentioned: Download the Checkout Page Optimization Template to help reduce abandoned carts and boost conversions. Learn more about optimizing your lead magnet and traffic strategies by visiting danielleklemm.com. Connect with host Danielle Klemm at danielleklemm.com or on Instagram | Youtube | Linkedin

In this solo episode of Per My Last Promo, Danielle dives into why your funnel might not be converting as expected and how testing it with the right traffic source can make all the difference. Using a client case study, she highlights the importance of not jumping to conclusions about your lead magnet or messaging until you’ve properly tested it with your target audience.   Key Takeaways:  • Why you can’t out-optimize bad traffic and the importance of testing with the right audience.  • How moving from Flowdesk to System.io helped a client increase their conversion rate to 30%.  • Why you need at least 100 leads to make accurate decisions about your funnel.  • The importance of tailoring lead magnets to your audience and testing them with the right traffic.   If you’re struggling to get the conversions you’re after, this episode will give you actionable insights on how to fix it.   Resources Mentioned:  • Download the Checkout Page Optimization Template to help reduce abandoned carts and boost conversions.  • Learn more about optimizing your lead magnet and traffic strategies by visiting danielleklemm.com.