Perception Paradox with Zivile (Zivi) Ein

What happens to the food industry when millions of people start eating less?In this live episode of Perception Paradox, Zivile Einikyte moderates The GLP-1 Food Shock, a Sesamers session recorded at the TUTTOFOOD 2026 International Startup Area in Milan.GLP-1 drugs like Ozempic and Wegovy are changing appetite, cravings, portion sizes, and consumer behaviour. But what does this mean for restaurants, food retailers, food startups, investors, and the future of food?Together with Johan Jorgensen, Partner at Sweden Foodtech, Giancarlo Addario, Operating Partner at Maia Ventures, and Matteo Wagner, Co-Founder of Cusin Food, we explore whether GLP-1 is a temporary hype, a wellness trend accelerator, or a structural shock that could reshape the food industry.We discuss:How GLP-1 drugs are changing food consumptionWhy cravings for ultra-processed food may be decliningWhat happens to snacks, sugary drinks, alcohol, restaurants, and portion sizesWhether “GLP-1 friendly” food is a real category or just marketingHow food startups and investors are respondingWhy the future of food may be smaller, more nutrient-dense, and more intentionalThis session was recorded live at the TUTTOFOOD 2026 International Startup Area, organized by Sesamers.This conversation is for informational purposes only and is not medical advice.Please note: this was recorded live on a busy trade show floor, so the sound quality reflects the live event setting.Chapters:00:00 Introduction to GLP-1 and Its Impact on Food Industry05:54 Personal Experiences with GLP-1 Medications11:45 Market Trends and Consumer Behavior Changes17:35 The Future of Food and Health Innovations23:53 Investment Strategies in the Evolving Food Sector30:04 Final Thoughts and Recommendations for Food Startups

The smarter AI gets, the more your humanity matters. MIT engineer, 13-time founder, and self-described "recovering hedge fund guy" Ted Yang joins Zivile to flip the AI conversation on its head - away from fear and job loss, toward using it as a tool to perform, think, and live better.We talk about what's truly worth optimizing (and what isn't), how Ted used AI to write his book Ageless Peak Performance, why polished writing now reads as "fake," the idea that you can stay at your peak longer with the right tools, and why face-to-face connection is still the most underrated technology we have.📘 Ageless Peak Performance → AgelessPeakPerformance.comHosted by Zivile Einikyte · Perception Paradoxhttps://www.linkedin.com/in/zivileeinikyte/ChaptersChapters00:00 Introduction and Background04:26 AI and Human Performance05:45 Challenges in Scheduling and Optimization08:19 The Human Element in AI11:43 Using AI for Writing and Creativity14:42 Managing AI Subscriptions and Tools15:48 Optimizing Workouts and Nutrition17:59 The Motivation Behind Writing Again20:49 The Human Aspect of AI23:02 The Importance of Physical Books24:33 The Value of Human Connection26:06 Navigating AI's Impact on Communication26:36 Identifying the Ideal Reader29:30 Book Promotion and Distribution Strategies33:05 Getting Started with AI36:53 Where to Find More Information