From Layoffs to Leads: Building a Thriving SEO Consulting Practice Today | Ep. 32

About this episode

The episode discusses how SEO consultants can thrive amidst market challenges, featuring insights from guest Emanuel Petrescu.

Market turbulence, SEO layoffs, budgets being slashed, brands tightening up—yet some consultants are building a thriving practice right in the middle of it. On Performance SEO Unpacked, host Ruchi Pardal [https://www.linkedin.com/in/ruchipardal/] sits down with Emanuel (Alexandru) Petrescu [https://www.linkedin.com/in/emanuelp986/] to ask why this might actually be the best time to plant the tree and bet on yourself as an SEO consultant. ㅤ Emanuel shares how two decades of experience—from running his own business in Romania to agency, in-house and enterprise roles in North America—shaped his move into solo consulting. He talks about reaching out to people, putting information out there, volunteering his expertise, being present in communities and turning conversations into long-term business. ㅤ The discussion moves through social media, LinkedIn as a "necessary evil," WhatsApp and Meta's AI, introverts stepping into visibility, structuring consulting around education and transparency, handling algorithm shifts, and dealing with imposter syndrome while still saying yes to pressure and no to the wrong clients. ㅤ 👤 Guest Bio Emanuel (Alexandru) Petrescu…

People in this episode

Host: Ruchi Pardal

Guest: Emanuel (Alexandru) Petrescu

Topics covered

• SEO consulting
• market turbulence
• building a business
• social media
• imposter syndrome
• consulting strategies

Keywords

• SEO
• consulting
• digital marketing
• social media
• imposter syndrome
• algorithm shifts
• visibility

Mentioned in this episode

Organizations: ResultFirst

Places: Romania, Toronto

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