Perfume Room

What do Tom Ford Ombre Leather, Narciso Rodriguez Pure Musc, Valentino Donna, Jimmy Choo I Want Choo, and Jean Paul Gaultier Le Male all have in common? All were created by multi-award-winning Givaudan Senior Perfumer Sonia Constant.In addition to her illustrious client repertoire, Sonia is the creator of her own brand, Ella K—a brand that inspired by bold women that chronicles Sonia's personal adventures and travels. FRAGS MENTIONED:Ella K Myrrhe K, Tom Ford Ombre Leather, Narciso Rodriguez: Musc Noir, Pure Musc; Ella K Musc K, Narciso Rodriguez Pure Musc Blanc, Liquides Imaginaires Dom Rosa, Ella K: Ambre K, Orchid K; Marc Jacobs Daisy Wild, Guerlain Agua Allegoria Tiare Mimosa, Ella K: Ghibli, Reflet Sur L'Okavagno; Daisy Wild, Jimmy Choo I want Choo, Ella K Memoire de Daisen In, Allons Voir, Van Cleef First Premier Bouquet, Valentino Donna, Dom Rosa, Mugler Angel Nova, Ella K: Ghibli, Camelia K; Ombre Leather, Pure Musc, Dom Rosa, Myrrhe KFOLLOW SONIA: @constantsoniaperfumer @ellakparfumsparisSHOP: luckyscent.com (code: perfumeroom for 10% off)SCENT STYLING @ STELE: stele.shop/emmaFOLLOW perfumeroom.substack.com FOR SMELL CLUB UPDATES!

In just one year since launch, Param Sara, a new niche Indian perfume brand on the scene, has already won numerous prestigious accolades. And it all began when Founder Ankita Gill noticed a common theme in perfumery: non-Indian and non-Asian brands were telling Indian and Asian stories. Determined to reclaim and retell these stories through her own memories and experiences, Ankita pivoted careers, signed up for perfumery school, and just a few years later leads an award-winning perfume brand with fragrances created by some of the world's best (and she calls it, 'culturally-fluid') perfumers. FOLLOW: @paramsaraofficialFRAGS MENTIONED:Param Sara The Mandala, Davidoff Coolwater, JK Helene Curtis Park Avenue, Param Sara: The Kama, The Nirvana, The Bodhi, The Naga, The NagiSMELL CLUB, SCENT STYLING & MORE: linktr.ee/emmavern

All perfumes go to heaven. Heaven = the Fragrance Vault in Lake Tahoe. Jana Menard is the owner of Fragrance Vault, a one-of-a-kind perfume store in Lake Tahoe that carries niche, commercial, and incredibly hard-to-find, rare vintage perfumes (so like... everything). Today we chat about her store, how she sources and authenticates vintage, the most precious and rare gems in her collection, and her disciplined and benevolent philosophy around collecting. SHOP: fragrancevault.net | FOLLOW: @fragrance.vaultDISCOUNT!! perfumeroom10 for 10% off Fragrance Vault until April 30, 2026.SOTD: Sana Jardin Vanilla Nomad FRAGS MENTIONED:Balenciaga B. Skin, L’Interdit, Caron Infini, YSL Y, Catherine Deneuve Deneuve, Jorum Studio Elegy, Darren Alan Songe à Fleurs, ERIS Belle du Jour, BR540, Dior Sauvage EDT, Darren Alan Sea Fever, D&G Light Blue, Indult Manakara, Avon: Sweet Honesty, Lily of the Valley; Revlon Ciara, DVF Tatiana, Estée Lauder Youth Dew, Guerlain Shalimar, Chanel No 5, Ralph Lauren Lauren, YSL Paris, Maxim's de Paris, Payot Pavlova, Salvador Dali Laguna, YSL Kouros, Frederic Malle Portrait of a Lady, Initio Atomic Rose, Davidoff Cool Water, Ralph Lauren Polo, Robert Piguet Bandit, Guerlain Shalimar, Annick Goutal, Perfumer’s Workshop, Etat Libre d’Orange, L’Artisan, Shiseido Nombre Noir Pure Parfum, Beaufort Acrasia, Chanel No. 46, Femme Rochas, Prince Matchabelli: Wind Song, Queen of Georgia; Guerlain: Mitsouko, L'Heure Bleue, Shalimar; Mary Kay, Amway, Miss Dior, Nina Ricci L’Air du Temps, Victoria's Secret Rapture, Mugler Angel, Viktor & Rolf FlowerBomb, Rogue Perfumery, Les Indemodables Musc des SablesJANA IN ALLURE!BOOK AN IN-PERSON SCENT CONSULT WITH ME! stele.shop/emma

Comedian, writer, and Accidental PerfumeTok King™ Brian Park is in the Perfume Room today! You likely know him from his viral TikTok series where he satirizes 'taste bros' who use consumerism in lieu of developing a personality. Vids of his like 'POV: you're on a date with a guy who has Aesop soap in his bathroom' have garnered millions of views and have platformed him to an entirely unexpected corner of the Internet - PerfumeTok. Today we chat about the persona, who inspired it, what he's actually wearing off screen, and the woes and joys that come with the territory of being deeply entrenched in an Internet niche.FOLLOW BRIAN: @itsbrianpark @middlebrowpodSOTD: Commes des Garcons Sticky CakeSMELL CLUB: ylan.eventbrite.comBOOK A PRIVATE STYLING SESSION WITH ME @ STELE: stele.nyc/emma (MARCH 22 OR 27!)*********Thank you to our sponsor: Commodity!SHOP THE ARCHIVES!https://commodityfragrances.com/products/archive-collection-discovery-kit15% OFF: code PERFUMEROOM15 now-March 17(valid for all orders $35+)*********FRAGS MENTIONED: CdG Sticky Cake, Diesel Plus Plus Feminine, Astrophil Paris Cheri, Universal Flowering: Poems One Through Twelve, Saffron Flour; Arquiste Almond Suede, Marissa Zappas Pink Bedroom, Perfumer H Ink, CdG Blackpepper, Bleu de Chanel, YSL Babycat, Le Labo: Another 13, The Matcha 26; Toskovat Inexcusable Evil, Le Labo Gaiac 10, Escentric Molecules: M01, M01 + Iris, M01 + Champaca; Le Père par Blaise Mautin, Creed Aventus Absolu, Penhaligon's Halfeti, Nasomatto Black Afgano

Audrey Robinovitz is a fragrance writer, critic, Diptyque shop girl, and honestly, a perfume obsessive who matches my freak.Today we chat about everything from the difference between Olivier Pescheux's Diptyque and Olivia Giacobetti's, to the role scent plays in various religions, to our collective breaking point with fantasy accords (and so much more)! ENJOY.FOLLOW AUDREY: @foldyrhandsSUBSTACK: eatyourlipstick.substack.comFRAGS MENTIONED:Maison Margiela Lipstick On, Guerlain Insolence, L’Artisan Passage D’Enfer, Rundholz Feb 14 1912, Parfum Prissana Ma Nishtana, Dior Poison, Le Labo Santal 33, Glossier You, Diptyque Fleur de Peau, Essential Faith, Nemat Amber, Guerlain L’Heure Bleue, Mugler Angel, Diptyque: Orpheon EDP, Benjoin Boheme, Fleur de Peau, Vetyverio, Tempo, Philosykos; Frederic Malle En Passant, L’Artisan: Tea for Two, Premier Figuier; Dior Diorissimo, PHLUR Father Figure, Clue Perfumery Dandelion Butter, D.S. & Durga Debaser, Diptyque: Orpheon EDT, Kyoto, Philosykos EDT, Volutes, Chergui, L’Eau Trois; Clue Perfumery With a Candlestick, Comme des Garcons 2011, Penhaligon’s Endymion, Le Labo Santal 33, Jorum Studio: Firewater, Pony Boy, Gorseland; IUNX Talc******Thank you to our sponsor: Commodity!SHOP THE ARCHIVES!https://commodityfragrances.com/products/archive-collection-discovery-kit15% OFF: code PERFUMEROOM15 now-March 17(valid for all orders $35+)

HAPPY 200 TO US! Almost one whole year later, enjoy this truncated live recording of the magic that is: SMELLS LIKE LOVE ~ the only dating show where the nose does the picking!With special presentation by dsm-firmenich's Justin Welch. APPLY TO BE A DATER &/OR GET SMELLS LIKE LOVE TIX HERE: linktr.ee/emmavern& use code 'perfume' for $20 tickets!!! V-DAY 9:30P @ CAVEAT - SEE U THERE!

In 2018, Sy Truong began studying (and teaching himself) perfumery. Six years later, he's the recipient of an Art & Olfaction Award, the founder and perfumer behind the internationally-celebrated brand Sylhouette Parfums, the perfumer of record for TOOUCH perfumes, and is shaping the emerging landscape of Vietnamese niche perfumery.Today, we chat about the perfume book that changed his entire life, his quest to embody his art, his self-image and how it shapes his style and aesthetic, and Sy shares the driving force behind all he does (in my words, not his) that we could all do a bit more of in 2026: ~LET UR HATERS BE UR MOTIVATORS!~linktr.ee/emmavernGET SMELLS LIKE LOVE TIX!SINGLE NEW YORKERS CLICK HERE!JAN SMELL CLUB TIX: coming v soon!!FRAGS MENTIONED:Amouage Jubilation 40 (SOTD), Stora Skuggan Azalai, Sylhouette: Poème Noire, Molotov Cocktail; Mugler Alien, Coco Chanel, Toouch: Smoky Graze, Heritage Nuzzle; Serge Lutens Santal Majuscule, ONE DAY

36 PIPIN' HOT TAKES FROM 36 PEOPLE. RECORDED @ STÉLE in NOLITA.Featuring:• CHRISTINA LOFF • ISABEL FINSTON • LOLA GUSMAN • JUSTINA SPARLING • KATE KHARASOZHENKO • MICHAEL NORDSTRAND • ARABELLE SICARDI • EMILY JENSEN • BILLIE MCGHEE • MICHELLE DELORENZO • ALISON RINI • LAURA HOPKINS • LIZ DYER • LIZ GERSHMAN • AMY SEIDEL • NOAH VIRGILE • EMILY BRUNSTEN • J.K. ROBBINS • JOEY ROSIN • BENJAMIN ESPOSITO • RYAN CAPOGRECO • CHRIS UNDI • JUSTIN CHARLES • ARIELLE SHOSHANA • AMANDA EISENBERG • CAIT GIUSTRA • DAISY BOW • MARGAUX LE PAIH GUERIN • SOPHIA COSTABAL • MICHAEL RYAN KARPINSKI• TEDDY HAUGEN • UGO CHARRON • AMEERAH MUKAYED • SUSANA MATALLANA • ANECHKAFRAGRANCES • MELISSA GANDARINHO • ♥ closing remarks from Jake Levy ♥(format inspo ~ Las Culturistas I Don't Think So Honey! <3)

Spoturno is an haute perfume house bridging and blurring the lines between legacy and modernity. And it makes sense. Founder Véronique Spoturno is the great-granddaughter of François Spoturno (dit Coty), who's widely credited as ‘the father of modern perfumery.’ Véronique drops by the Perfume Room to talk family legacy, the vision behind the brand, and the debut collection created with Christopher Sheldrake (who is the sole perfumer for the entire brand).RSVP TO HOT TAKES LIVE: (pw: hotmic)https://stele.nyc/pages/12-5-hot-takes-live-with-emma-vernon-of-perfume-room-at-steleFRAGS MENTIONED:Escentric Molecules M01+ Cistus (SOTD), Spoturno Barbicaja, 1921, Barbicaja, Alphée, L’Âme du Phénix

Cammy (of @cammyreviews) is a PerfumeTok darling with impeccable taste and niche recommendations to scratch your every fragrant itch. But her curation doesn't stop there. She’s as devoted to perfume as she is to gummy candy — equally discerning in both. So today, naturally, we smell perfume and eat candy!!WATCH FULL VID EP THIS FRIDAY ON SUBSTACK!FRAGS MENTIONED:Astier de Villattes Ambre Liquide (SOTD), Serge Lutens Ambre Sultan, Tom ford Amber Absolute, Guerlain Shalimar, Regime des Fleurs Glass Blooms, D.S. & Durga IDK What, Hermes Terre D’Hermes, Mugler Angel, Ormonde Jayne Evernia, Serge Lutens Santal Majuscule, Le Labo Bergamote 22, Frederic Malle Musc Ravageur, Le Labo Labdanum 18, Boyd’s of Texas High Desert, Clue Perfumery Warm Bulb, Kierin Nitro Noir, Miller Harris L’Air de Rien, Liquides Imaginaires Blanche Bete, Commodity Orris, Justin Beiber Someday, Glossier You, Fragonard Rose Lavande, Parfums de Marly Delina, Sol de Janeiro, Tale Fleurt, La Perla Once Upon A GardenCANDY MENTIONED:Jolly Rancher Gummies, Haribo Gold Bears, fruit slices, Jarritos Sour Gummies, Lifesavers Gummies Exotics

Manuel Mathieu is a Haitian multidisciplinary artist known worldwide for his emotionally-charged, indefinite-form paintings, drawings, ceramics, and installations. His work is held in major collections, and just last year, he was named a Companion of the Ordre des Arts et des Lettres du Québec.Three years ago, during a residency in Paris, Mathieu turned to a new medium: scent. What began as curiosity has grown into an eponymous fragrance line (Manuel Mathieu Parfums), which Manuel created alongside IFF VP perfumer Juliette Karagueuzoglou. Like his art, Manuel's perfumes evoke the intricate, layered depths of human existence.10% OFF ⁠manuelmathieuparfums.com⁠: code: perfumeroom10FRAGS MENTIONED:Maison Mataha Printemps Blanc, YSL Black Opium, Tocca Stella, Britney Spears Curious, Hanae Mori, Nonfiction Odorama Manuel Mathieu Parfums Dsire, Eccco, Île Noire; Chanel No. 5 MANUEL'S EXHIBIT AT THE PHI

Born with a rare hereditary condition called hyperosmia, Joy Milne possesses a superhuman sense of smell—one so acute it led her to make a groundbreaking medical discovery: Parkinson's Disease has a smell. How did she do it? What might it mean for the future of diagnostic testing? And what other diseases and human conditions have scents?(SPOILER ALERT: romantic compatibility is one of them!)FOLLOW: @perfumeroompod | perfumeroom.substack.comSOTD: Maison D'Etto Noisette

AI content creators, my perfume collection (!), and the bottles I am eyeing right now all ahead in today's quick solo catch-up! SOTD: Commodity Milk Orchid :) FRAGS MENTIONED:Commodity Milk Orchid, Le Labo Santal 33, Diptyque Orpheon, Le Labo Gaiac 10, Byredo Mojave Ghost, Diptyque: Orphéon, Vetyverio (EDT); Fzotic Vetiverissimo, Escentric Molecules Molecule 01 + Iris, Naomi Goodsir Iris Cendre, Jovoy Musc Pallas, Courreges Hyper Musc, Sana Jardin Vanilla Nomad, Diptyque Eau Duelle