Personal Finance: The high cost of 'treat yourself' culture in South Africa

Personal Finance: The high cost of 'treat yourself' culture in South Africa

From Personal Finance with Warren Ingram by Radio 702

April 14, 2026 · 21 min

About this episode

Warren Ingram discusses the detrimental effects of the 'Treat Yourself' culture on South African financial security.

Motheo Khoaripe, standing in for Stephen Grootes, speaks to Warren Ingram, financial advisor and co-Founder of Galileo Capital, about how the constant "you deserve to treat yourself” message pushed by advertisers and influencers encourages short‑term gratification, fuels debt and overspending. They unpack how it ultimately undermines the long‑term financial security of many South Africans already under pressure from rising living costs. The Money Show is a podcast hosted by well-known journalist and radio presenter, Stephen Grootes. He explores the latest economic trends, business developments, investment opportunities, and personal finance strategies. Each episode features engaging conversations with top newsmakers, industry experts, financial advisors, entrepreneurs, and politicians, offering you thought-provoking insights to navigate the ever-changing financial landscape.   Thank you for listening to a podcast from The Money Show Listen live Primedia+ weekdays from 6 pm to 8 pm (SA Time) to The Money Show with Stephen Grootes broadcast on 702  https://buff.ly/gk3y0Kj and CapeTalk https://buff.ly/NnFM3Nk For more from the show, go to&nbsp…

People in this episode

Host: Stephen Grootes

Guest: Warren Ingram

Topics covered

  • personal finance
  • consumer culture
  • debt
  • overspending
  • financial security
  • advertising influence

Keywords

  • treat yourself
  • debt
  • overspending
  • financial security
  • advertising
  • consumer behavior

Sponsors

Absa

Mentioned in this episode

Organizations: Galileo Capital, Radio 702

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