Pet Marketing Unleashed Podcast
by Mikaela Vargas of Pet Marketing Unleashed
Is this your podcast?Insights from recent episode analysis
Audience Interest
Podcast Focus
Publishing Consistency
Platform Reach
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Total monthly reach
Estimated from 1 chart position in 1 market.
By chart position
- 🇻🇳VN · Entrepreneurship#128500 to 3K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
250 to 1.5K🎙 ~2x weekly·39 episodes·Last published 3mo ago - Monthly Reach
Unique listeners across all episodes (30 days)
500 to 3K🇻🇳100% - Active Followers
Loyal subscribers who consistently listen
150 to 900
Market Insights
Platform Distribution
Reach across major podcast platforms, updated hourly
Total Followers
—
Total Plays
—
Total Reviews
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
Recent episodes
43: Pressing Pause on the Podcast (For Now): What’s Next for PMU
Jun 2, 2026
14m 26s
42: Inside the New AI Module We Added to Our SEO Course for Pet Businesses
May 19, 2026
18m 33s
41: What We’re Paying Attention to with SEO & AI in The Pet Industry Right Now
May 5, 2026
10m 29s
40: Website Masterclass: Get Your Website Working for You to Onboard Dream Clients with Ease
Apr 21, 2026
24m 56s
39: Website Traffic Down? What Pet Business Owners Should Fix (and What You Can Probably Ignore)
Apr 7, 2026
13m 47s
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| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 6/2/26 | 43: Pressing Pause on the Podcast (For Now): What’s Next for PMU | This episode shares why sometimes the most productive thing you can do is step back, simplify, and focus on what you do best—plus what's next for PMU and how this might inspire you to evaluate your own business. You'll learn: Why pausing isn't quitting (and why nothing in business has to be permanent)The shift from "creating more" to "improving what's already there"How to evaluate what deserves your limited capacityWhy cleanup mode can be more valuable than expansion modeThe importance of ser... | 14m 26s | ||||||
| 5/19/26 | 42: Inside the New AI Module We Added to Our SEO Course for Pet Businesses | After covering the broad SEO and AI shifts in episode 41, we're now sharing with you one of the most important lessons from our brand new AI module inside our SEO Course so you can actually implement changes instead of just knowing theory! EXCITED for this one! You'll learn: 5 key tasks that improve AI visibilityHow blog content and service pages serve different purposes in AI searchWhat NL Web is and how it changes search behaviorWhy keeping your website info accurate matters more than everH... | 18m 33s | ||||||
| 5/5/26 | 41: What We’re Paying Attention to with SEO & AI in The Pet Industry Right Now | Overwhelmed by how fast AI and search are changing? SAME! This episode breaks down the 5 biggest shifts we’re paying attention to right now with SEO and AI for local pet businesses. You'll learn: How search behavior has shifted away from "pet sitter near me"What type of content is pulling over half of AI search resultsHow site structure and clarity help AI understand and recommend your businessWhy outdated website info immediately hurts your AI visibilityThe SEO fundamentals that matter more ... | 10m 29s | ||||||
| 4/21/26 | 40: Website Masterclass: Get Your Website Working for You to Onboard Dream Clients with Ease | This episode is the audio version of Pet Marketing Unleashed’s most popular free website masterclass, breaking down what to do to start converting website visitors into dream clients. You'll learn: Why your website isn't inspiring dream clients to bookThe shift from talking about yourself to speaking directly to your client's needsHow slow response times cost you clientsWhy your website should be your virtual assistant, not just a digital business cardThe clear journey every website needs to ... | 24m 56s | ||||||
| 4/7/26 | 39: Website Traffic Down? What Pet Business Owners Should Fix (and What You Can Probably Ignore) | Seeing lower website traffic numbers for your pet business lately? Before you panic, a drop in reported traffic doesn't always mean a drop in actual opportunity or visibility. Learn what's really happening with search behavior, AI, and tracking, and what actually matters for getting clients in the door. In this episode, we chat about: Why tracking tools are likely underreporting your actual trafficHow AI search is changing behaviorWhy vague copy hurts you more than ever in AI-driven searchThe... | 13m 47s | ||||||
| 3/16/26 | 38: The Real Answer to “How Do I Get a Website for My Pet Business?” (That Actually Brings in Clients) | If you’ve ever Googled ‘how to get a website for my pet business,’ you’ve probably been hit with a million different answers from Wix, Squarespace, WordPress, templates, custom design,… it’s a lot. And everyone has different opinions. It’s actually one of the most-searched questions in the pet industry, which isn’t surprising given how many options there are. I’m walking you through what that process actually looks like: What your real options are and which is best for your budget and s... | 24m 42s | ||||||
| 3/3/26 | 37: 7 Ways to Make Your Pet Business Website Load Faster (and Keep Clients From Clicking Away) | Most people click away if your site takes more than 2 seconds to load, so a slow website means… you’re losing clients. Learn seven simple, no-coding-required fixes to make your pet business website faster, smoother, and more trustworthy. You'll learn: Why broken links drag down performance (and how to find them fast)The #1 culprit slowing down most pet business sites (hint: images)How to use animations without killing your load timeWhy uploading videos directly tanks your speed and what to do... | 16m 32s | ||||||
| 2/17/26 | 36: How to Wow New Clients (and Save Hours) with a Pet Business Welcome Packet | Stop stressing every time a new client books! Learn how to create a simple, strategic client welcome packet for your pet business that answers questions before they're asked, sets boundaries, and makes your onboarding feel professional and effortless. You'll learn: What a welcome packet is and why most competitors don't have oneThe 9 essential sections to includeHow to set boundaries through your welcome packetWays to reduce admin work and missed details with your teamOptions for creating you... | 18m 54s | ||||||
| 2/3/26 | 35: How Authentic Photos Help Pet Businesses Build Trust and Attract More Clients in an AI World with Pet Photographer, Sarah DeRemer | Building trust online starts with authentic, emotion-driven visuals. Pet photographer and commercial brand photographer Sarah DeRemer shares how pet businesses can elevate their marketing through powerful photography, behind-the-scenes content, and visuals that tell a real story, whether you're shooting on your iPhone or hiring a pro. If you want your photos actually to convert and feel more like you, this episode is for you. You’ll learn: Why authentic, real-life visuals are crucial fo... | 44m 09s | ||||||
| 1/20/26 | 34: How to Upgrade Your Pet Business Website Copy and Turn Visitors into Clients with Andrea Danelak | Think design is the only thing that matters on your website? Wrong (and yes, we say that as website designers!). Your words are doing just as much heavy lifting, if not more. Discover why your website copy might be costing you bookings and how to write words that actually convert visitors into clients. You'll learn: The biggest copywriting mistake pet business owners makeWhy "click here" buttons are hurting your accessibility AND conversionsHow to know if you need professional copywriting or ... | 41m 33s | ||||||
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| 1/6/26 | 33: Quick Wins to Refresh Your Pet Business Website for 2026 (with a New Bonus Tip!) | This episode is a recast of our popular website refresh episode, now updated for 2026! Learn simple, impactful pet business website updates that build trust, improve conversions, and set your business up for success, plus a brand new bonus tip on accessibility. Get the full episode blog at www.petmarketingunleashed.com/33 🎉Ready to refresh your website for 2026? Start with the quick wins. Update your copyright year, check for broken links, and refresh those CTAs. Need help with copy or brandi... | 19m 50s | ||||||
| 12/16/25 | 32: How We Make Great, Strategic Branding Accessible for Pet Businesses | I'm pulling back the curtain on PMU's most popular service: Branding Week. This one is a real personal one that shares our mission and how it’s grown and evolved over the years into what we have now in order to make strategic branding accessible for the people we want to be working with - small pet business owners. You'll learn: Traditional branding costs and our accessible alternativeOur 6-step branding day process from start to finishOne-concept strategy vs. multiple options approachHow foc... | 17m 06s | ||||||
| 12/2/25 | 31: Still Love Your Logo? Here’s How to Update Your Pet Business Brand Without Starting Over with PMU Designer, Emily Van Til | Feeling stuck between loving your current logo and knowing your brand needs an upgrade? Discover the difference between a brand refresh and a full rebrand, plus how to make the right choice for your pet business without losing what makes you recognizable. You'll learn: The key difference between a brand refresh and a rebrand (and which you actually need)How some major brands handled rebrands (and what went wrong for some)The three-word exercise to evaluate if your brand is working right nowWh... | 37m 45s | ||||||
| 11/18/25 | 30: Ditch the Testimonials Page: How to Make Reviews Work (and Sell) for Your Pet Business | Stop hiding one of your best marketing tools on a website page that nobody clicks on (and if you don’t believe me, check your Google Analytics and it’ll show you!)! Learn how to turn basic testimonials into powerful stories that sell your services and where to place them so people actually read them. You'll learn: Why testimonial pages are a wasteThe questions to ask clients that get you story-based testimonialsHow to edit testimonials without changing their meaningWhere to strategically plac... | 14m 58s | ||||||
| 11/4/25 | 29: Feeling Lost in Your Numbers? How to Simplify Pet Business Bookkeeping with Anne-Marie from Tiny Paws Bookkeeping | Feeling behind on your books or unsure how to actually use your financial data? Anne-Marie Caden from Tiny Paws Bookkeeping breaks down year-end prep and shows you how to make your numbers work for you in 2026 (and beyond). You’ll learn: How to prepare for year-end financially (including 1099 season, contractor management, and record-keeping cleanup)Why tracking profit margins by service helps you identify which offerings are actually making you moneyHow to evaluate market changes and adjust ... | 48m 14s | ||||||
| 10/21/25 | 28: Your Guide to Forming Pet Business Partnerships | Discover how strategic partnerships can become your most powerful (and stress-free) growth tool for your pet business. 🔍 You'll learn: Why throwing business cards at every local business doesn't work (and what to do instead)The 4 key factors that make partnerships successfulHow to partner with competitors (this is a game-changer!)Specific partnership ideas for different pet businessesThe biggest mistakes that waste your time and hurt your reputationGet the full episode blog at www.petmarketin... | 21m 25s | ||||||
| 10/7/25 | 27: How to Prep Your Pet Business for Maternity Leave with Maris Sonnabend (Plus… Big News!) | Maris from House of Paw Pet Care and I chatted about how she built systems that allowed her to take a 2-month maternity leave while her pet care business continued thriving - perfect for any business owner wanting more freedom. PLUS, some big personal news from the PMU Team! 🍼 You'll learn: How to conduct an audit to identify what's taking up your dayThe power of automations (and our favorite tools) for creating seamless business operationsWhy hiring the right people and trusting them is cruc... | 44m 04s | ||||||
| 9/16/25 | 26: Avoid the Spam Folder: Email Deliverability Tips and Email Marketing Strategies for Pet Businesses with Flodesk (Plus Holiday Prep Tips!) | Email marketing expert Dawn Richardson from Flodesk shares everything pet business owners need to know about email deliverability, growing local businesses through email, and prepping for the holidays. 🔍You’ll learn: Why your emails might be going to spam and how to fix itThe importance of list cleaning and sending to engaged subscribers onlyHow local pet businesses can use email for exclusivity, VIP offers, and targeted contentSmart ways to segment your audience for better resultsHoliday ema... | 52m 22s | ||||||
| 9/2/25 | 25: Is Your Pet Business Website Guilty of These 5 Mistakes? | This episode is your website self-audit for pet business owners whose sites aren't converting visitors into bookings. In it, we’re covering the 5 biggest website mistakes that kill conversions. You'll learn: How to optimize the ‘above-the-fold’ area of your website to get potential clients to stay on your site longer.Why weak call-to-actions are costing you bookings and how to improve themSimple ways to speed up your slow website and keep visitors from bouncingEssential trust-building element... | 20m 41s | ||||||
| 8/19/25 | 24: AI Didn’t Replace SEO, But It Did Change the Rules: Here’s How Pet Businesses Can Future-Proof Their Websites Now | Worried about AI changing the way people find your pet business? In this episode, we break down what’s actually happening with SEO and search, why your website matters more than ever, and the simple steps you can take to future-proof your site (without overcomplicating it). Here's what we dive into: What's actually changing with AI overviews and search resultsWhy local and niche businesses aren't impacted the same way as larger sitesHow your website is literally training AI bots (and what tha... | 21m 11s | ||||||
| 8/5/25 | 23: What Local Pet Businesses Need to Know About Google Business Listings with Amy Toman of Pet Sitter SEO | In this episode, I'm joined by Amy Toman, Google Business Profile expert who's been helping businesses navigate Google listings for over a decade. After reaching diamond level in Google's listing forum (the highest tier), Amy has become the go-to person for solving suspension issues and optimization challenges. Here's what we dive into: What your Google Business Profile actually does for local visibilityEssential guidelines that prevent suspension (and what triggers it)How to optimize for nic... | 57m 18s | ||||||
| 7/22/25 | 22: Weird Times, Smart Moves: Creative Ways to Prep for Uncertainty | Things feel a little weird out there right now. Grocery prices are up, travel is shifting, and even if your pet business is technically doing just fine, there's still this undercurrent of uncertainty leaving many of us wondering: Am I set up for what's coming? In this episode, I'm doing something different. We’re not talking branding or marketing. We’re talking friend to friend about some of the things I’m doing and recommend to help creatively feel more grounded or confident in what you’ve g... | 21m 44s | ||||||
| 7/8/25 | 21: Stop Guessing: Track These Numbers to Grow Your Pet Business and Make Better Decisions with Corinne Moore | Feeling overwhelmed by your pet business numbers? GIRL, same. Most pet professionals get into this industry because they love animals, not because they dreamed of becoming data analysts. But boy, let me tell you this: Tracking the right metrics WILL simplify your business and give you back precious time in your day, week, and month. In this episode, we welcome Corinne Moore, pet business owner of Paws & Claws and business data strategist who’s learned personally and via helping others how... | 36m 50s | ||||||
| 6/24/25 | 20: What to Do When Business Slows Down: 5 Smart Moves for Pet Biz Owners This Summer | While some pet pros are completely booked with vacation care, others are staring at empty calendars, wondering where all the inquiries went. If you're in that second group or just want more consistency this season, this episode is exactly what you need. Instead of panic-posting on social media or desperately adding more services to your already full plate, I'm sharing 5 simple but strategic tweaks you can make to boost bookings without burning out. These aren't overwhelming overhauls but smar... | 22m 57s | ||||||
| 6/10/25 | 19: Want More Time, Happier Clients, AND a Bigger Paycheck? Let’s Talk Automation Tips with Ines McNeil | Breaking free from tedious manual tasks isn't just a luxury—it's essential for growing your pet business while maintaining your sanity. In this episode, Pet Marketing Unleashed is thrilled to welcome Ines McNeil, CPDT-KA and Founder of The Modern Dog Trainer. After years of helping dog trainers with their businesses, Ines shares exactly how automation can transform your pet business while maintaining that personal touch clients expect. Here's what we dive into: Three essential areas whe... | 44m 57s | ||||||
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Chart history for Pet Marketing Unleashed Podcast
Peaked at #128 in VN, currently #128 in VN.
| Market | Genre | Peak | Current | Trend |
|---|---|---|---|---|
| VN | — | #128 | #128 | — |
Chart Positions
1 placement across 1 market.
Chart Positions
1 placement across 1 market.