chatgpt advertising is your results

About this episode

The episode discusses the implications of OpenAI's new self-serve ad platform for ChatGPT and its impact on advertising and data privacy.

OpenAI launched its self-serve ad platform for ChatGPT two weeks ago, and the implications are still arriving. No minimum spend. Cost-per-click bidding starts at three to five dollars. Dentsu, Omnicom, Publicis, WPP — every big agency holding company is wired in. The advertising era of ChatGPT didn't begin gradually. It began on May fifth. The 2.5 billion dollars this year, 100 billion by 2030 target is the exact economic model that built Google and Meta. The free-tier user is no longer the customer. The free-tier user is the inventory. No minimum spend means every small business is about to flood in. "Without sharing conversations" is the legal version. The advertiser never sees your data. OpenAI sees all of it and sells the right to act on what it sees. The data didn't leak. The middleman just changed seats. That's not a privacy story. That's a conflict of interest story that's now structural, not occasional. Gmail launched in 2004 with no ads and the cleanest interface on the web. Facebook News Feed in 2007 as a way to keep up with friends. Twitter started selling promoted tweets in 2010 after promising it never would. Every era ends the same way. The only thing that changes…

People in this episode

Host: Peter Saddington

Topics covered

• advertising
• ChatGPT
• business implications
• data privacy
• digital marketing

Keywords

• ChatGPT
• advertising
• OpenAI
• data privacy
• digital marketing
• business
• cost-per-click

Mentioned in this episode

Organizations: OpenAI, Dentsu, Omnicom, Publicis, WPP

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