PGA Players Podcast

Join us on the PGA Players' Podcast as host Aaron Goldberg sits down with world renowned mental performance coach Brian Cain for a masterclass in building the mindset of elite golfers. Brian breaks down what separates talent from true professional excellence, revealing the daily routines, core principles, and proven strategies that sustain peak performance and resilience on tour. Brian also shares stories from his work across multiple sports—including powerful lessons on habit formation, accountability, and turning challenges into growth. Whether you're striving to climb the rankings or looking to make your best the new baseline, this episode delivers the tools and inspiration to elevate your game.Connect with and follow BrianWebsite: https://briancain.com/Podcast: https://podcasts.apple.com/us/podcast/mental-performance-daily-with-brian-cain/id1578012159Instagram: https://www.instagram.com/briancainpeak/X: https://x.com/BrianCainPeakLinkedIn: https://www.linkedin.com/in/briancainpeakYouTube: https://www.youtube.com/channel/UC3Cep_ZMSbOtevghwsVZAiQConnect with and follow usWebsite: https://www.athletefamilyoffice.com/Instagram: https://www.instagram.com/awmcapital/LinkedIn: https://www.linkedin.com/company/awmcapital/YouTube: https://www.youtube.com/channel/UCc1NxpK21N1vKWEExC45YEAX: https://twitter.com/awmcapitalFacebook: https://www.facebook.com/awmcapital/Chapters(00:00) From Talent to Consistent Excellence(04:02) Making Your Best Day Baseline(05:16) Defining Your Mission, Vision, and Principles(11:39) Designing Effective Routines and Transitions(23:50) Building and Adapting the Ideal Day(29:07) Tracking Habits and Self-Accountability(36:25) Sustaining Success and Redefining Goals

In this episode, host Aaron Goldberg welcomes Brendan von Doehren, Vice President at the PGA Tour and Executive Director of PGA Tour University, for an in-depth conversation about the evolution of PGA Tour U and its transformative impact on the pathway from college golf to the pros. Brendan shares insider stories and expert perspective on the program’s origins, the new talent pipeline, and the innovative Accelerated Program that fast-tracks rising stars. With personal anecdotes and data-driven insights, this episode reveals how PGA Tour U is changing the game for athletes and reshaping the future of professional golf. Whether you’re a player, coach, or fan, you’ll find plenty of reasons to tune in and learn about golf’s newest gateway to the PGA Tour.Connect with and follow us• Website: https://www.athletefamilyoffice.com/• Instagram: https://www.instagram.com/awmcapital/• LinkedIn: https://www.linkedin.com/company/awmcapital/• YouTube: https://www.youtube.com/channel/UCc1NxpK21N1vKWEExC45YEA• X: https://twitter.com/awmcapital• Facebook: https://www.facebook.com/awmcapital/Chapters(00:04) Origins and Vision of PGA Tour U(02:16) Influence of Other Sports and Draft Models(04:40) Building a Transparent Pathway to Pro Golf(06:03) Global Impact and International Player Opportunities(07:46) Expanding Membership Benefits and Player Transition(13:23) Introduction and Impact of the Accelerated Program(22:57) PGA Tour Leadership Support and Business Evolution(28:48) Coach and University Feedback on PGA Tour U(31:13) Alumni Success Stories and Lasting Influence

Professional Golfers have one of the most unique tax situations of all individuals. We tend to see the same mistakes made over and over when we review new clients previous tax returns. It typically comes down to a lack of knowledge and expertise in how to work with athletes. Your team should be doing everything possible to keep as much money under your control now and minimize your tax liability over the long haul as well.In this episode we will discuss the three most common Mistakes that we see when it comes to taxes. There are different strategies that professional golfers should be utilizing in high tax years and low tax years, and there are some foundational planning items that should be in place year-round. Why pay more in taxes than you have to?!Episode Highlights(1:10) The two things we see wrong with quarterly estimated taxes(3:49) Why your tax planning should be a 365 day per year endeavor(4:30) Not taking advantage of retirement plan contributions(5:13) SEP IRA vs individual 401k(8:37) Actions in a low tax year(10:31) Mistakes with residency daysDownload your free resource at awmcap.co/pga15

The stakes are higher on Tour: the competition, the opportunities, the money. With this comes even more of a need for expert advise and planning. As an elite athlete, you NEED and DESERVE to have a team that is built to serve elite athletes. Unfortunately, the existing landscape of financial institutions is built to serve the general public.In this episode we will explore what a wealth management team should be doing for you. You have a unique situation that requires unique solutions. You also have a unique opportunity to secure your financial future at an early age and have a large impact on your family and community. Make sure your wealth management team already understands the complexities that you face, and that their incentives align with your goals.

Though tax planning is a year round process, the culmination of tax planning each year is tax filing. Most people are familiar with filing their taxes by April 15th, but what are you doing throughout the year to make sure that you are being as tax-efficient as possible?This week we discuss the different tax documents you will be receiving and what you and your tax team will need to make sure all is accounted for. We go over some of the commonly overlooked items, tax deductions specific to professional golfers, and clarify some of the myths on what you can and can not deduct.Episode Highlights1:30 – What you will get from the Tour2:00 – Tax documents you need3:00 – Avoid amending your taxes: often overlooked tax documents3:45 – Foreign tax documents5:12 – Ways to reduce what you pay in taxes7:15 – “Tax efficiency is going to be such a good way for you to maximize the money in your pocket now”8:30 – What is deductible and what is not deductible

Waste Management Open week is unlike any other on tour. It brings with it all sorts of craziness: sometimes good sometimes bad. This is a good reminder that sometimes things go wrong off the golf course and can potentially have a major impact on your finances if not protected correctly.As an athlete you are a public figure and for all the good that brings, it can also be a target on your back. From minor car accidents, someone getting hurt on your property, to dog bites and parties, if someone sees an opportunity to sue, they will. Make sure you understand how to protect yourself from unforeseen liabilities and keep your personal assets and business assets separate so that you maintain proper protection.

The three main ways to give back and the most important things to consider

The two big questions to consider when deciding where to live in the off season

The advice you should know about setting up an LLC or S-Corp as a pro golfer

What are the different needs that PGA players have when it comes to financial advice?