Leading with Perspective – with Carrie Yury

Leading with Perspective – with Carrie Yury

From Phenomena by ReD Associates

December 12, 2025 · 18 min · Season 3 · Episode 7

About this episode

Carrie Yury discusses creating agile strategies and the value of qualitative research in the context of AI.

How to design strategies that keep pace with our changing world? In this episode, we are joined by Carrie Yury, Head of UX Research within Digital at JPmorgan Chase, who brings decades of experience combining critical thinking, creativity, and deep human understanding. In conversation with ReD Partners Maria Cury and Morgan Ramsey Elliot, Carrie shares her insights on creating a more agile strategy process – what she calls “living strategy”, as well as how to convince skeptics of the value of qualitative research, and why better – not necessarily faster or cheaper – is the big opportunity when it comes to partnering with AI. Host: Maria Cury and Morgan Ramsey Elliot Guest: Carrie Yury Introduced by Matthew Janney

People in this episode

Guest: Carrie Yury

Topics covered

  • strategy
  • UX research
  • qualitative research
  • AI partnership

Keywords

  • living strategy
  • agile process
  • human understanding

Mentioned in this episode

Products: AI

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