Pintastic® Pinterest Podcast

In this solo episode of The Pintastic® Podcast, Laura Rike addresses the specific frustration that happens when you've been on Pinterest for months, your monthly views are climbing, impressions are up, maybe you're even seeing saves, and yet the sales just aren't there. She walks through three things product-based businesses do on Pinterest that actively work against them and shows you what to do instead.With strategic clarity and real setup guidance, Laura reveals why only pinning product images limits discoverability, why using keywords as board names confuses Pinterest's categorization system, and why not connecting your Shopify or WooCommerce catalog to Pinterest is leaving sales on the table every single day. If you're a product seller wondering why Pinterest isn't converting, this episode offers both the diagnosis and the fix.Key Takeaways:Pinterest Is a Search Engine, Not Social Media: Someone on Instagram saw your product while killing time. Someone on Pinterest searched for it. They're in solution mode, closer to a purchase decision.Don't Only Pin Product Images: Buyers aren't always searching for your specific product. They're searching for the problem it solves or the lifestyle it belongs to. Pair product pins with lifestyle and how-to content.Don't Use Keywords as Board Names: Pinterest reads categories, not just words. Board names should match categories Pinterest recognizes. Keywords belong in pin titles and descriptions.Connect Your Shopify or WooCommerce Catalog: Not connecting your product catalog and applying for verified merchant status means leaving sales on the table daily. This is infrastructure, not optional.Traffic Without Infrastructure Is an Infrastructure Problem: When boards aren't set up right, content has nowhere to land. When catalog isn't connected, ready buyers hit a wall. Structure problems are fixable.—The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel.Laura offers multiple pathways to work with her:→ Pinterest Funnel Workshop (laurarike.com/pinterest-business-workshop) - A monthly workshop for those exploring how Pinterest fits into their growth strategy→ Pin Hacking Academy (laurarike.com/academy) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support→ Blueprint Management (laurarike.com/blueprint) - Done-with-you strategic guidance where Laura delivers the monthly strategy and your team executes→ Organic Management (laurarike.com/pinterest-management-services) - Fully done-for-you organic Pinterest strategy and execution→ Ads Management (laurarike.com/promoted-pin-services) - Fully managed paid traffic campaigns through Promoted PinsReady to explore which pathway is right for you? Schedule a PinChat with Laura at laurarike.com/pinchat, follow along on Instagram at instagram.com/laurarike, and connect on Pinterest at pinterest.com/laurarike

In this solo episode of The Pintastic® Podcast, Laura Rike walks through why Pinterest ads work completely differently than Meta, Google, or TikTok ads for SaaS and ecommerce brands. She reveals why Pinterest is a visual search engine (not social media), how the targeting works through interests and keywords, and why most SaaS and ecommerce brands are not running Pinterest ads yet, which means the competitive landscape is still wide open.With strategic clarity and real setup walkthroughs, Laura explains campaign objectives, manual vs. automated campaigns, budget recommendations, and why Pinterest ads compound over time instead of expiring. If you've been wondering whether Pinterest ads are worth the investment for your business, this episode offers both the framework and the timing argument for why now matters.Key Takeaways:Pinterest Is a Visual Search Engine: When someone opens Pinterest, they typed something in. They came with intent. Your ad shows up in search results, not interrupting scrollers.Targeting Through Interests and Keywords: Interests reach broad categories (productivity, entrepreneurship). Keywords get surgical ("email marketing tools for small business").Lower Competition, Lower Costs: The category that costs $4-$5 per click on Meta is dramatically less competitive on Pinterest. Most SaaS and ecommerce brands aren't running Pinterest ads yet.Pinterest Ads Compound, Not Expire: Meta ads rent attention. Pinterest ads seed discovery that keeps working. Six months after a campaign ends, people can still find your content.Budget Rec: 3-5x Your CAC or AOV: Start with $120-$200/day if your lead costs $40. Testing minimum: $25/day. The key is consistency, not scale.—The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel.Laura offers multiple pathways to work with her:→ Pinterest Funnel Workshop (laurarike.com/pinterest-for-business-audit-workshop-835240) - A monthly workshop for those exploring how Pinterest fits into their growth strategy→ Pin Hacking Academy (laurarike.com/academy) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support→ Blueprint Management (laurarike.com/blueprint) - Done-with-you strategic guidance where Laura delivers the monthly strategy and your team executes→ Organic Management (laurarike.com/pinterest-management-services) - Fully done-for-you organic Pinterest strategy and execution→ Ads Management (laurarike.com/promoted-pin-services) - Fully managed paid traffic campaigns through Promoted PinsReady to explore which pathway is right for you? Schedule a PinChat with Laura at laurarike.com/pinchat, follow along on Instagram at instagram.com/laurarike, and connect on Pinterest at pinterest.com/laurarike

In this solo episode of The Pintastic® Podcast, Laura Rike addresses a complaint she hears every spring from service providers, coaches, consultants, and SaaS brands: "I don't have seasonal content. Mother's Day doesn't apply to me. How is any of this relevant?" She walks through why Q2 seasonal keywords aren't about the products being sold, they're about the emotional state behind the search.With strategic clarity and real Pinterest trend data, Laura reveals how to translate spring cleaning, goal planning, Mother's Day, and self-care keywords into content that speaks to service-based businesses. If you've been sitting out Q2 because you think seasonal trends don't apply to you, this episode offers both the translation and a roadmap forward.Key Takeaways:The Keywords Are Not the Point: The emotional state behind the keywords is absolutely relevant to your business. Your ideal client is in a season of "I want what I have to work better."Think of Pinterest as a Farmer's Market: Everyone is using the same foot traffic, the same spring energy, the same customers. The Q2 keywords are the market. Your job is to be there speaking to that readiness.Find the Bridge Keyword: A bridge keyword sits between what the searcher typed in and what you actually offer. It's the problem your ideal client knows they have, wrapped in the language of the season.Seasonal Content Needs a 45-Day Lead Time: Pinterest algorithm needs time to index, surface, test, and push content to the right audience. If you post Mother's Day content the week before, you're arriving after the search volume has already peaked.Strategy Without Foundation Is Just Disappearing Content: You can know exactly which Q2 searches to target, but if your Pinterest account isn't set up to receive that traffic, nothing moves the needle.—The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel.Laura offers multiple pathways to work with her:→ Pinterest Funnel Workshop (laurarike.com/pinterest-for-business-audit-workshop-835240) - A monthly workshop for those exploring how Pinterest fits into their growth strategy→ Pin Hacking Academy (laurarike.com/academy) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support→ Blueprint Management (laurarike.com/blueprint) - Done-with-you strategic guidance where Laura delivers the monthly strategy and your team executes→ Organic Management (laurarike.com/pinterest-management-services) - Fully done-for-you organic Pinterest strategy and execution→ Ads Management (laurarike.com/promoted-pin-services) - Fully managed paid traffic campaigns through Promoted PinsReady to explore which pathway is right for you? Schedule a PinChat with Laura at laurarike.com/pinchat, follow along on Instagram at instagram.com/laurarike, and connect on Pinterest at pinterest.com/laurarike

In this solo episode of The Pintastic® Podcast, Laura Rike addresses the quiet, persistent voice that keeps business owners from starting on Pinterest: "Will it actually work for me?" She walks through why the thing you think disqualifies you (one product, a hyper-specific niche, a saturated market) is often the exact thing that gives you the advantage.With real client data and strategic clarity, Laura reveals why Pinterest rewards precision over volume, and how accounts with one clear offer and one specific problem they solve actually have a targeting advantage most brands would pay for. If you've been convinced your niche is too narrow, your offer is too specific, or your business doesn't fit the Pinterest mold, this episode offers both proof and a roadmap forward.Key Takeaways:The Accounts That Struggle Try to Be Everything: Accounts with 12 boards pointing in 12 directions confuse Pinterest. When the algorithm doesn't know what you are, it can't put you in front of people who need you.One Product Means One Story to Own: Pinterest rewards clarity. The more clearly your account communicates a single solution, the more aggressively it distributes your content.Your Niche Isn't Too Narrow: One product means one avatar, one search intent to own. That's a targeting advantage most brands with huge catalogs would pay for.Real Results from a "Too Specific" Niche: A nutrition brand convinced her product was too niche generated $485 in 60 days from organic Pinterest traffic, up 304% from the prior period.Stop Asking If It Will Work: Start asking what your buyer searches. The question is whether they can find you, and right now they probably can't without the right infrastructure.—The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel.Laura offers multiple pathways to work with her:→ Pinterest Funnel Workshop (laurarike.com/pinterest-for-business-audit-workshop-835240) - A monthly workshop for those exploring how Pinterest fits into their growth strategy→ Pin Hacking Academy (laurarike.com/academy) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support→ Blueprint Management (laurarike.com/blueprint) - Done-with-you strategic guidance where Laura delivers the monthly strategy and your team executes→ Organic Management (laurarike.com/pinterest-management-services) - Fully done-for-you organic Pinterest strategy and execution→ Ads Management (laurarike.com/promoted-pin-services) - Fully managed paid traffic campaigns through Promoted PinsReady to explore which pathway is right for you? Schedule a PinChat with Laura at laurarike.com/pinchat, follow along on Instagram at instagram.com/laurarike, and connect on Pinterest at pinterest.com/laurarike

In this solo episode of The Pintastic® Podcast, Laura Rike makes the case for treating Pinterest as a long game strategy, not a three-month test. She walks through why social media platforms reset your visibility daily while search engines like Pinterest allow your content to stack and compound over months and years.With real client data and strategic clarity, Laura reveals what happens when you commit to Pinterest for a full year, reading the data, adjusting your approach, and building evergreen visibility that doesn't require daily presence. If you've been hustling on platforms that bury your content within 48 hours, this episode offers a different path forward: one where the work you did six months ago still pays off today.Key Takeaways:Social Media Resets Daily, Search Engines Stack: Your content on Instagram or TikTok has a 24-48 hour shelf life. On Pinterest, content you posted eight months ago can still drive traffic and sales today.Pinterest Users Arrive with Intent: They're not doom scrolling. They're actively searching for solutions, products, and answers. Your content lands in front of someone already closer to taking action.You Don't Need New Content: Repurpose what you already have—podcast episodes, freebies, blog posts, sales pages, and give it a longer runway on Pinterest.Give It a Year, Not Three Months: Real Pinterest results come from consistent strategy over 12 months. The content you post in month one is still circulating in month twelve.Read Your Data and Adjust: What's getting saves? What's getting outbound clicks? Let the analytics tell you what to do more of. That's how the stacking happens.—The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel.Laura offers multiple pathways to work with her:→ Pinterest Funnel Workshop (sales.laurarike.com/pinterest-funnel-workshop) - A monthly workshop for those exploring how Pinterest fits into their growth strategy→ Pin Hacking Academy (laurarike.com/academy) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support→ Blueprint Management (laurarike.com/blueprint) - Done-with-you strategic guidance where Laura delivers the monthly strategy and your team executes→ Organic Management (laurarike.com/pinterest-management-services) - Fully done-for-you organic Pinterest strategy and execution→ Ads Management (laurarike.com/promoted-pin-services) - Fully managed paid traffic campaigns through Promoted PinsReady to explore which pathway is right for you? Schedule a PinChat with Laura at laurarike.com/pinchat, follow along on Instagram at instagram.com/laurarike, and connect on Pinterest at pinterest.com/laurarike

In this solo episode of The Pintastic® Podcast, Laura Rike reveals the fundamental shift that makes Pinterest so powerful: users aren't wondering if they have a problem. They already know they do. They're on a mission to solve something, fix something, find something that makes their life or business better.Through live keyword exploration and real search examples, Laura demonstrates how Pinterest users arrive with intent, already five steps ahead of where social media users typically are. If you've been treating Pinterest like another social platform where you need to convince people they need your thing, this episode shows you why that mindset is costing you visibility and how to shift your strategy to meet people where they're actually searching.Key Takeaways:Pinterest Users Are Already Problem-Aware: They're not mindlessly scrolling. They're not waiting to be entertained. They're literally on a mission with intent to solve, fix, or find something.Action Begins on Pinterest, Not Awareness: Users searching for solutions have already Googled, questioned, and decided they need help. They're just looking for who they can trust.If You're Not Showing Up, Someone Else Is: Your ideal client is already searching for the very thing you offer right now. The question is whether they'll find you or your competitor.Problem-Aware Applies to Physical Products Too: Someone searching for platform sandals or gold earrings isn't wondering if they want them. They're deciding which ones and who to buy from.Search Behavior Reveals Tangential Keywords: Tools like Pinterest's search bar show you other ways people are looking for what you offer, broadening your discoverability beyond what you assume they're typing.—The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel.Laura offers multiple pathways to work with her:→ Pinterest Funnel Workshop (sales.laurarike.com/pinterest-funnel-workshop) - A monthly workshop for those exploring how Pinterest fits into their growth strategy→ Pin Hacking Academy (laurarike.com/academy) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support→ Blueprint Management (laurarike.com/blueprint) - Done-with-you strategic guidance where Laura delivers the monthly strategy and your team executes→ Organic Management (laurarike.com/pinterest-management-services) - Fully done-for-you organic Pinterest strategy and execution→ Ads Management (laurarike.com/promoted-pin-services) - Fully managed paid traffic campaigns through Promoted PinsReady to explore which pathway is right for you? Schedule a PinChat with Laura at laurarike.com/pinchat, follow along on Instagram at instagram.com/laurarike, and connect on Pinterest at pinterest.com/laurarike

In this episode of The Pintastic® Podcast, Laura sits down with estate planning attorney and author Cecilia Amo for a live Pinterest audit that explores how to leverage the platform for both local visibility and nationwide book promotion. From understanding Pinterest's updated relevancy framework to strategically blending professional expertise with personality-driven content, this conversation offers practical insights for service-based businesses navigating the intersection of geography and search-driven discovery.Cecilia shares how she originally used Pinterest as a content library to drive traffic to her blog, why she stepped away during the pandemic, and what's bringing her back now as she launches her first book. Laura walks through real-time keyword research, board optimization, and pin design strategies that help brick-and-mortar businesses rank in local search while still building authority nationally. If you've ever wondered how to make Pinterest work for a location-based business or how to promote a book launch through search, this episode gives you a clear roadmap.Key Takeaways:Pinterest Works Like Google with Visuals: Your pins can rank higher than your website in local search when someone types your city or "near me" alongside your service terms.Relevancy Is the New Algorithm Priority: Pinterest now evaluates whether your profile, boards, pins, and imagery all align with search intent. Cohesion increases visibility.Personality Doesn't Dilute Your Brand: Blending humor or authenticity with professional content makes you more relatable and searchable. Test unexpected keyword combinations like "estate planning humor."Include Location in Pin Titles for Local Traffic: Add your city or state to pin designs and descriptions to capture local searches organically across landing pages, webinars, and sales pages.Pinterest Isn't Just a Content Library: Use it for lead generation and sales by linking directly to webinars and sales pages where people are already problem-aware and ready to act.The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience and a deep love for helping mission-driven businesses grow sustainably online. Through coaching and done-for-you services, she helps clients make Pinterest profitable without burnout or overwhelm.Schedule a PinChat with Laura: laurarike.com/pinchatLearn More: laurarike.comFollow on Instagram: instagram.com/laurarikeAnd on Pinterest: pinterest.com/laurarikeThe guest on this episode is Cecilia Amo, founder of Amo Law and author of a newly published book that makes estate planning more human and relatable. Her practice focuses on helping families and business owners design legal systems that work in real life, including trusts, succession plans, and governance frameworks. Cecilia brings a fresh, personality-driven approach to estate planning by weaving humor, pop culture references, and nerd culture into traditionally intimidating topics, making complex legal concepts accessible and engaging for a new generation.Learn more about Cecilia and her book: https://amo-law.comFollow her on Pinterest: pinterest.com/amolawlegacyplanning

In this solo episode of The Pintastic Podcast, Laura Rike reimagines Pinterest through an unexpected lens: a cathedral-sized library with organized shelves, a cataloging system you can trust, and a structure that rewards precision over performance.Drawing from years of strategic work with mission-driven businesses, she walks through the mechanics of how Pinterest actually operates as an ecosystem, where content doesn't disappear after 24 hours but continues circulating long after it's published. If you've been treating Pinterest like another social platform demanding constant presence, this episode offers clarity, relief, and a completely different way to approach discoverability in 2026.Key Takeaways:Pinterest Is a System, Not a Stage: The platform operates on intent and search behavior, where people arrive already looking for answers, solutions, and inspiration.Your Content Serves, It Doesn't Interrupt: Unlike social media that interrupts someone's scroll, Pinterest positions your work as the bridge between a question and a solution.Keywords Are Your Catalog Entry: A pin without clear keywords is like a book without a catalog entry. It exists somewhere, but no one can find it.Boards Function as Organizational Shelves: Strategic board structure tells Pinterest's algorithm exactly where your content belongs and accelerates discoverability.The Algorithm Matches Supply with Demand: Pinterest rewards clarity and relevance, asking what content best answers a user's intent rather than who posted most recently.AI Search Will Amplify This Architecture: As AI-generated search queries rise, platforms like Pinterest will lean harder into systematic, behavior-based organization. Precision Wins Over Volume: Businesses that build strong keyword architecture and clear content structure will rise. Those relying on social-style performance will stall.—The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience and a deep love for helping mission-driven businesses grow sustainably online. Through coaching and done-for-you services, she helps clients make Pinterest profitable without burnout or overwhelm.Schedule a PinChat with Laura: laurarike.com/pinchatLearn More: laurarike.comFollow on Instagram: instagram.com/laurarikeAnd on Pinterest: pinterest.com/laurarike

In this solo episode of The Pintastic Podcast, Laura Rike unpacks a powerful reframe that challenges the obsession with visibility and replaces it with a strategy built on resonance. She introduces the concept of “core”, a lens that prioritizes buyer readiness overreach, and explains how Pinterest becomes a strategic tool in this deeper, more aligned approach to growth. Whether you’re a seasoned business owner managing a team or a visionary founder ready to scale without burning out, this episode offers a fresh perspective on discovery, energy, and sustainable visibility. Laura outlines how qualified traffic, fueled by clarity and intention, can actually bring more ease and effectiveness to your marketing efforts, even while you’re offline.Key Takeaways:Rethink Visibility Goals: Shift from chasing reach to designing discovery pathways that attract aligned, ready-to-buy clients.Understand Discovery Energy: Use content to meet people already in motion, those who are actively searching and primed for your offer.Prioritize Resonance Overreach: High-volume traffic isn’t the goal, it's the right people leaning in that creates results and reduces friction.Let Pinterest Work While You Rest: With a platform built on intention, your content can keep circulating and converting long after it’s published.Reduce Noise to Reclaim Energy: Qualified visibility means fewer unfit leads and more spaciousness, for you, your team, and your systems.Visibility Should Mirror Leadership: Your marketing strategy can be calm, confident, and powerful, an extension of your values, not a performance.The Real ROI Is Ease: When discovery is aligned with readiness, growth becomes rhythmic, peace returns, and your business breathes again.—The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience and a deep love for helping mission-driven businesses grow sustainably online. Through coaching and done-for-you services, she helps clients make Pinterest profitable without burnout or overwhelm.Schedule a PinChat with Laura: laurarike.com/pinchatLearn More: laurarike.comFollow on Instagram: instagram.com/laurarikeAnd on Pinterest: pinterest.com/laurarike

In this episode of The Pintastic Podcast, Laura sits down with Tereza Skranka—a former globe-trotting corporate auditor turned business strategist—to talk about creating lead-generating blog posts and optimizing Pinterest for better results. Together, they dive deep into strategies for driving traffic, leveraging keywords, and creating pin designs that attract the right audience. Tereza shares insights from her own journey and the unique ways she serves Human Design Projectors, while Laura provides actionable Pinterest strategies that every entrepreneur can implement.If you’ve been struggling to make Pinterest work for your business or want to ensure your pins actually reach your ideal clients, this episode is packed with steps you can start using today.Key Takeaways:Batch Your Pin Designs: Save time and maintain consistency by creating pins in batches, then scheduling them to ensure steady visibility over time.Optimize for Individual Posts: Always link pins to a specific blog post or landing page rather than a category page to increase engagement and relevance.Use Visual Search Insights: Test your pins in Pinterest’s visual search tool to make sure they align with related content and appear in the right context.Leverage Niche Keywords: Instead of broad terms like “email marketing,” focus on niche-specific keywords (e.g., “Human Design Projector strategy”) that resonate with your ideal audience.Build Category-Aligned Boards: Create boards that match Pinterest’s recognized categories and user search behavior to help the algorithm place your pins in front of the right people.Incorporate Keyword Variations: Use Pinterest’s search suggestions and A-to-Z search method to find trending phrases your audience is actively looking for.Choose the Right Pin Format: Prioritize static pins over outdated formats like old-style Idea Pins for better alignment with Pinterest’s current algorithm and code structure.—The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience and a deep love for helping mission-driven businesses grow sustainably online. Through coaching and done-for-you services, she helps clients make Pinterest profitable without burnout or overwhelm.Schedule a PinChat with Laura: laurarike.com/pinchatLearn More: laurarike.comFollow on Instagram: instagram.com/laurarikeAnd on Pinterest: pinterest.com/laurarike—The guest on this episode is Tereza Skranka, the founder of The Authenticity Alchemist, a business built on aligning Human Design principles with marketing strategies that energize instead of deplete. A former globe-trotting corporate auditor, Tereza first crashed and burned as an online entrepreneur before discovering why traditional marketing methods left her drained and doubting every decision. Through this journey, she pioneered her signature Inside-Out Strategy, helping Projectors build businesses that feel sustainable and authentic. Her work focuses on debunking marketing myths, creating aligned strategies, and empowering entrepreneurs to grow without burnout.Explore her work: https://www.terezaskranka.com

In this episode Laura dives deep into the most common Pinterest design mistakes that could be costing you clicks, conversions, and sales—and how to fix them using a smart, simple design system. She’s joined by Teagan, a business coach who helps moms build six-figure virtual assistant businesses, and whose Pinterest account hadn’t been touched since 2018.Together, they walk through a live Pinterest audit, with Laura providing personalized, actionable advice on how to clean up outdated boards, stop relying on auto-posting from Instagram, and design scroll-stopping pins that actually convert. Laura shares practical steps to make your content Pinterest-friendly, even if you’re re-entering the platform after years away.Why auto-posting from Instagram can hurt your Pinterest performance—and how to turn it off while keeping your account connected.How to optimize your Pinterest bio and profile for search using strategic keywords that your audience is already looking for.The difference between designing for Pinterest the computer vs. Pinterest the user—and why both matter.What it means to “pin hack” and how to use Pinterest’s search bar and visual search tools to create titles that rank.Best practices for pin design: limited fonts, color contrast, clear calls to action, and consistency across images.How to play with emotional resonance and relevance to get users to stop scrolling and start clicking.When to archive, clean up, or revamp your old boards—and why you should never waste time editing or deleting pins.The truth about logos, URLs, and branding on pins—and why less might be more.How Pinterest calculates relevancy and why aligning your pin design with your landing page matters for conversions.What metrics actually matter when tracking pin performance and how to interpret impressions, saves, and click-through rates.–The host of The Pintastic® Podcast is Laura Rike, an industry-leading Pinterest strategist with over 15 years of marketing expertise and a special focus on Pinterest since its invite-only beginnings. She has guided clients and students to remarkable successes, helping many become industry front-runners with thriving six-figure businesses.Outside of her professional endeavors, Laura is a devoted mother to three children and a passionate crafter with a love for quilting. She also enjoys running a family blog, where she shares creative adventures that bring her family closer together. This unique blend of personal passions and professional accomplishments shapes Laura’s approach to work, emphasizing growth, connection, and success in every engagement.Schedule a PinChat with Laura: laurarike.com/pinchat Learn More about Laura on her website: laurarike.comAnd connect with her on IG: instagram.com/laurarike/And on Pinterest: pinterest.com/laurarike/The guest on this episode, Teagan Hintze, is a business coach and speaker who helps moms turn their skills into thriving virtual assistant businesses. After being demoted just five months postpartum, she started her own business in 2015—and within months, it was out-earning her day job.Since then, she’s helped hundreds of women launch and grow freedom-first businesses, become fully booked, and finally leave their 9–5s behind. With over $500K invested in her own education and nearly a decade of experience, Teagan’s here to show you exactly how to build a business that works for your life—not the other way around.Connect with her online: https://heyindependentmama.com/

If you’ve ever wondered how Pinterest could actually help your podcast grow—without adding a hundred new tasks to your plate—this conversation is the lightbulb moment you’ve been waiting for.In this episode, Laura sits down with Patty Farmer, a master of strategic content repurposing and long-game marketing, to explore how podcasters can tap into Pinterest not as a social platform, but as a search engine built for discovery. Patty shares how one well-placed pin can keep your content working for you for months (or even years), and why the key to Pinterest isn’t volume—it’s intention.Together, they dive into simple strategies for turning your podcast episodes into evergreen pins, choosing the right keywords without overthinking it, and using smart link systems so your traffic is always pointed in the right direction. If you’re tired of the short shelf life of social posts and want a quieter, more sustainable way to grow—this one’s for you.Key Takeaways:Why Pinterest should be part of your podcast growth strategy—even if you’re not “visual”The difference between static and video pins (and when to use each one)How to batch content without burning out or reinventing the wheelWhat it really means to “keyword” your pins and how to keep it simpleThe link-shortening trick that keeps your content evergreen, even when your offers changePin Perfect Template Membership – $7/month for fresh Canva pin designs: sales.laurarike.com/pinperfect-membership Schedule a PinChat with Laura: laurarike.com/pinchat –The host of The Pintastic® Podcast is Laura Rike, an industry-leading Pinterest strategist with over 15 years of marketing expertise and a special focus on Pinterest since its invite-only beginnings. She has guided clients and students to remarkable successes, helping many become industry front-runners with thriving six-figure businesses.Outside of her professional endeavors, Laura is a devoted mother to three children and a passionate crafter with a love for quilting. She also enjoys running a family blog, where she shares creative adventures that bring her family closer together. This unique blend of personal passions and professional accomplishments shapes Laura’s approach to work, emphasizing growth, connection, and success in every engagement.Learn More about Laura on her website: laurarike.comAnd connect with her on IG: instagram.com/laurarike/And on Pinterest: pinterest.com/laurarike/The guest on this episode, Patty Farmer is an award-winning Marketing & Media Strategist, dynamic International Speaker, Podcast Host, Magazine Publisher, and 7-Figure Event Producer based in Dallas, TX. With her proven strategies, she helps entrepreneurs attract, engage, and convert their ideal clients with confidence and clarity. Whether on stage, behind the mic, or coaching one-on-one, Patty’s energy and insights inspire action and drive success. She specializes in working with service-based women entrepreneurs, small business owners, coaches, and content creators to define their target audience, communicate their value, and package their expertise into profitable products and services.Follow Patty on Pinterest: https://www.pinterest.com/PattyFarmerCEOCheck out her digital magazine: m3digitalmag.com And listen to her podcast: https://podcasts.apple.com/us/podcast/marketing-media-money/id1486122729

In this episode of The Pintastic Podcast, host Laura Rike sits down with marketing strategist and brand visibility coach Ginna Tassanelli to walk through a live Pinterest audit. Ginna shares her journey from running a fashion-focused brand to leading a high-converting marketing agency—and how her Pinterest account needed to evolve along with her.Laura guides Ginna through actionable steps to clean up, rebrand, and repurpose existing Pinterest content so it aligns with her current offers and lead generation strategy. Whether you’ve ignored Pinterest for a while or you're in the middle of a business pivot, this episode shows you how to turn an outdated account into a strategic traffic driver.Key Takeaways:How to decide whether to start a new Pinterest account or repurpose your current oneWhat to do with old boards and content that no longer serve your business goalsUsing Pinterest as a lead generator for video-based offers and high-converting freebiesHow Pinterest search differs from social media—and what that means for your content strategyTips for repurposing Instagram Reels and short-form videos into Pinterest-friendly formatsWhether you're a seasoned entrepreneur or just getting started, this episode offers a fresh perspective on how to maximize Pinterest for long-term growth and visibility.–The host of The Pintastic® Podcast is Laura Rike, an industry-leading Pinterest strategist with over 15 years of marketing expertise and a special focus on Pinterest since its invite-only beginnings. She has guided clients and students to remarkable successes, helping many become industry front-runners with thriving six-figure businesses.Outside of her professional endeavors, Laura is a devoted mother to three children and a passionate crafter with a love for quilting. She also enjoys running a family blog, where she shares creative adventures that bring her family closer together. This unique blend of personal passions and professional accomplishments shapes Laura’s approach to work, emphasizing growth, connection, and success in every engagement.Learn More about Laura on her website: laurarike.comAnd connect with her on IG: instagram.com/laurarike/And on Pinterest: pinterest.com/laurarike/The guest on this episode, Ginna Tassanelli thrives on helping business and personal brands build an in-demand profitable brand that’s irresistible to premium clients by leveraging the online space so they can create massive impact.Learn more about Ginna on her website: gethypemedia.comDM her @ginnamtassanelli on Facebook to request her GPT-powered video script generator