
Pitch, Build, Scale - Startup Founder Stories in the Age of AI
by Chris Fanchi
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From 10 epsHost
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054 - Building the Future: How AI is Reinventing Pre-Construction with Steve Dell’Orto, CEO, Concntric
Nov 18, 2025
34m 57s
053 - Rethinking Customer Data: From CRM Chaos to Customer Outcome Maps w/ Tim Gosnell, CEO, CommonThread
Nov 13, 2025
43m 02s
052 - Agent-Based AI & Nation-Scale Digital Twins: Future Decision Making w/ John Cordier, CEO, Epistemix
Oct 30, 2025
34m 06s
051 - Modernizing Depositions and Discovery with AI - Featuring Tom Irby, Co-Founder, Skribe.ai
Oct 28, 2025
38m 13s
050 - The End of SaaS as We Know It: AI Agents & the Future of Work with Jim Weldon, CEO of Prospect Desk
Oct 21, 2025
48m 38s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 11/18/25 | ![]() 054 - Building the Future: How AI is Reinventing Pre-Construction with Steve Dell’Orto, CEO, Concntric✨ | AIconstruction+3 | Steve Dell’Orto | ConcntricLinkedIn+2 | — | AI-powered platformdata+3 | — | 34m 57s | |
| 11/13/25 | ![]() 053 - Rethinking Customer Data: From CRM Chaos to Customer Outcome Maps w/ Tim Gosnell, CEO, CommonThread✨ | customer dataRevOps+3 | Tim Gosnell | CommonThread AICommonThread+5 | — | CRM chaoscustomer outcome maps+2 | — | 43m 02s | |
| 10/30/25 | ![]() 052 - Agent-Based AI & Nation-Scale Digital Twins: Future Decision Making w/ John Cordier, CEO, Epistemix✨ | Agent-Based AIDigital Twins+3 | John Cordier | SimCityEpistemix+2 | — | policy testingepidemics forecasting+3 | — | 34m 06s | |
| 10/28/25 | ![]() 051 - Modernizing Depositions and Discovery with AI - Featuring Tom Irby, Co-Founder, Skribe.ai✨ | court reportingAI in legal tech+3 | Tom Irby | Skribe.aiVeritext+3 | — | depositionstestimony intelligence+3 | — | 38m 13s | |
| 10/21/25 | ![]() 050 - The End of SaaS as We Know It: AI Agents & the Future of Work with Jim Weldon, CEO of Prospect Desk✨ | AImachine learning+3 | Jim Weldon | Prospect DeskBig North Marketing+5 | — | SaaSautomation+3 | — | 48m 38s | |
| 10/17/25 | ![]() 049 - AI, Education, and the Future of Work and College with Christopher Gray, CEO of Path✨ | AIEducation+4 | Christopher Gray | PathScholly+5 | — | AI-powered platformscholarships+6 | — | 38m 48s | |
| 10/14/25 | ![]() 048 - AI, Cloud, and the Future of Software Teams with Joel Garcia, CEO of Allcode✨ | AIsoftware development+3 | Joel Garcia | BedrockCrew AI+7 | — | AllcodeAWS+3 | — | 24m 50s | |
| 10/10/25 | ![]() 047 - Building Trust in AI: The Future of Risk and Compliance with Lily Yeoh, CEO of C1Risk✨ | AIrisk management+3 | Lily Yeoh | C1RiskTexas Instruments+6 | — | trustdata transparency+2 | — | 37m 16s | |
| 10/7/25 | ![]() 046 - Viral Trends to Enterprise Strategy: How AI is Reshaping Marketing w/ Chelsie Hall, CEO, ViralMoment✨ | AImarketing+3 | Chelsie Hall | ViralMomentCoca-Cola+7 | — | viral trendsenterprise strategy+2 | — | 30m 37s | |
| 10/4/25 | ![]() 045 - Automating Marketing Strategy for Small Business Growth with Brett Hollman, Co-Founder & CEO, Enji✨ | AImarketing strategy+2 | Brett Hollman | EnjiAmazon+4 | — | solopreneursautomation+2 | — | 39m 32s | |
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| 9/29/25 | ![]() 044 - Blending AI and Human Touch in Travel Experiences with Robert Coverdale, Founder of Khonsu | What happens when you take enterprise-level AI innovation and apply it to one of life’s most human experiences - travel?In this episode of Pitch, Build, Scale, we speak with Robert Coverdale, Founder of Khonsu, about how his platform blends artificial intelligence and local expertise to transform the way people experience cities like New York.Robert shares his journey from flipping a coin between photography and computer science to building innovation labs at LivePerson, and eventually launching Khonsu, a travel company that prioritizes authentic, human-driven experiences powered by AI behind the scenes.We explore the challenges of scaling human interaction with AI tools, why simplicity often wins over complexity, and how trust in real experiences is becoming more valuable in an AI-saturated world.Whether you’re a SaaS founder, software agency leader, or tech executive, Robert’s story is a blueprint for combining human value with AI scale.⏱ Chapters00:00 Robert’s Iron Man Analogy: AI as Human Empowerment01:27 Welcome and Guest Introduction02:15 Flipping a Coin into Tech: Robert’s Origin Story03:21 Early Entrepreneurship: Penny Candy Hustle04:11 Innovation Labs at LivePerson05:45 The Aha Moment: Travel Meets Technology06:09 Khonsu’s First Iterations with AI08:01 Testing the Model During the Pandemic09:46 Who Khonsu Serves: Leisure vs. Business Travelers13:47 Monetization and Local Designers14:59 Scaling City by City16:06 AI Behind the Scenes, Humans Up Front17:43 Hotel Concierges Reimagined with AI20:09 Pricing Tiers and AI vs. Human Options22:24 Growth Goals: Expanding to Washington, DC and Beyond23:16 B2B Partnerships and Perks23:59 The Challenge of Content Creation25:14 Marketing Bottlenecks in 202526:13 How to Try Khonsu Today📚 ResourcesTravel with Khonsu: https://www.askkonsu.comConnect with Robert: https://www.linkedin.com/in/robertcoverdaleGrow your revenue with Big North Marketing: https://bignorthmarketing.com | — | ||||||
| 9/26/25 | ![]() 043 - Scaling Cybersecurity with AI, Automation, and MSP Partnerships with Garret Grajek, CEO of YouAttest | In this episode of Pitch, Build, Scale, we sit down with Garret Grajek, CEO of YouAttest, to explore the future of identity governance, automation, and cybersecurity in an AI-driven world.Garret has spent over 30 years shaping enterprise security, holding 13 patents and building solutions at RSA, SecureAuth, and now YouAttest. His perspective is clear: data is the crown jewel, and automation is the key to protecting it.We discuss how enterprises can move beyond spreadsheets and manual audits to achieve rapid, scalable user access reviews, why non-human identities (NHIs) are the next big security frontier, and how managed service providers (MSPs) are reshaping go-to-market strategies in security and SaaS.If you’re a SaaS founder, software agency leader, or enterprise innovator, this episode is packed with insights on scaling securely while embracing AI and automation.Chapters00:00 Intro & Garret’s journey into cybersecurity05:56 Building SecureAuth and the shift to YouAttest08:34 Why identity governance is the missing link in Zero Trust12:22 Data as the true battleground in 202516:07 The rise of non-human identities (NHIs)19:34 Using AI to create identity trust scores22:39 Scaling through MSPs and service-first resellers27:47 Verticalization as a market advantage29:17 Garret’s “magic wand” for growth30:33 Advice for new founders in cybersecurityResources🔗 YouAttest: https://youattest.com🔗 Big North Marketing: https://bignorthmarketing.com | — | ||||||
| 9/23/25 | ![]() 042 - Transforming Patient Engagement with AI-Driven Digital Outreach with Yossi Abraham, CEO, Zappix | What happens when a tiny startup with one client grows into a customer-funded, enterprise-ready SaaS platform in healthcare?In this episode of Pitch, Build, Scale, we sit down with Yossi Abraham, President & CEO of Zappix, to unpack how his team bootstrapped growth in one of the toughest markets: healthcare.Yossi shares insights on:- Overcoming the “pilotitis” problem in AI adoption- Building customer-funded SaaS without venture backing- Driving growth through partnerships and referrals- Hyper-personalization in digital patient engagement- Why lead generation is the single biggest constraint for SaaS founders in compliance-heavy marketsThis conversation is a playbook for founders navigating complex sales, compliance barriers, and the messy reality of AI implementation.Chapters00:00 Intro & Yossi’s Background03:25 Joining Zappix at Near Zero Revenue06:09 From Visual IVR to Digital Engagement Platform07:59 Scaling in Healthcare: Reducing No-Shows, Increasing Revenue10:03 Where AI Fits into the Process12:06 The AI “Implementation Gap” in Healthcare15:38 Future of RAG and Conversational AI in Patient Journeys18:26 Hyper-Personalization with Data19:02 Growth Goals: 50–100% in 24 Months21:30 Lead Gen Challenges & Partnerships25:03 Outbound in Healthcare vs. Other Verticals26:37 The Magic Wand: Fixing the Top of Funnel26:50 Advice for Bootstrapped SaaS FoundersResources🔗 Automate patient engagement with Zappix: https://www.zappix.com🔗 Grow your revenue with Big North Marketing: https://www.bignorthmarketing.com#healthcare #saas #podcast #ai | — | ||||||
| 9/16/25 | ![]() 041 - Managing the Rise of AI Agents: Building a Multi-Sapiens Future with Tatyana Mamut, CEO, Wayfound.ai | What if AI agents aren’t just tools... but coworkers?In this episode of Pitch, Build, Scale, we sit down with Tatyana Mamut, CEO of Wayfound.ai, to explore why the future of work isn’t about clamping down on AI, but learning to manage it with the same dignity, respect, and feedback we give humans.Tatyana shares her journey from anthropology to Amazon, Salesforce, IDEO, and now Wayfound, where she’s building the world’s first AI supervisor platform: a manager for AI agents that ensures compliance, trust, and performance across the enterprise.We dig into:- Why cultural change - not technology - is the biggest barrier to AI adoption- How ethnography helps predict what’s next in tech- Why managing AI agents like employees could define the next era of business- What a “multi-sapiens” future looks like when humans and AIs collaborate- Where she sees AGI vs. ASI heading, and why supervision matters more than guardrails👉 If you’re a SaaS founder, dev shop leader, or tech executive, this episode will shift how you think about AI, jobs, and organizational design.Chapters00:00 Intro: Why We Need to Rethink AI Agents02:11 Tatyana’s Unconventional Path into Tech06:57 Anthropology Meets Product Management09:08 Founding Wayfound.ai: Supervising AI Agents13:57 Guardrails vs. Guidelines: Building Trust in AI17:23 Early Adoption in Finance, SaaS, and Services24:30 Reorganizing Companies Around Human Skills30:49 The AGI vs. ASI Debate37:16 Building Institutions for a Multi-Sapiens Future40:19 Why Culture Change is the Real Challenge43:16 First Steps for Leaders Exploring AI AgentsResources🌐 Wayfound.ai: https://www.wayfound.ai🔗 Connect with Tatyana: https://www.linkedin.com/in/tmamut🚀 Big North Marketing: https://www.bignorthmarketing.com | — | ||||||
| 9/12/25 | ![]() 040 - From Military to Machine Learning: Scaling AI Video Surveillance with Ken Francis, CEO of Actuate | 𝗞𝗲𝗻 𝗙𝗿𝗮𝗻𝗰𝗶𝘀 𝗵𝗮𝘀 𝘀𝗽𝗲𝗻𝘁 𝟯𝟱 𝘆𝗲𝗮𝗿𝘀 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝘀𝗲𝗰𝘂𝗿𝗶𝘁𝘆 𝗮𝗻𝗱 𝘁𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝗮𝗻𝗱 𝗻𝗼𝘄 𝗵𝗲’𝘀 𝗵𝗲𝗹𝗽𝗶𝗻𝗴 𝗔𝗰𝘁𝘂𝗮𝘁𝗲 𝗰𝘂𝘁 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝘁𝗵𝗲 𝗻𝗼𝗶𝘀𝗲 𝘄𝗶𝘁𝗵 𝗔𝗜-𝗱𝗿𝗶𝘃𝗲𝗻 𝘃𝗶𝗱𝗲𝗼 𝘀𝘂𝗿𝘃𝗲𝗶𝗹𝗹𝗮𝗻𝗰𝗲.In this episode of Pitch, Build, Scale, we sit down with Ken Francis, CEO of Actuate, to explore how AI is transforming video surveillance from a cost-heavy, false-alarm-plagued system into a scalable, efficient security solution.Ken shares lessons from his 35+ years in security and technology—starting from his military background to leading billion-dollar businesses and now driving AI adoption in commercial monitoring centers worldwide.We dig into:- Why false positive reduction is the hidden engine of scalable AI surveillance- The role of cloud vs. private infrastructure in global security deployments- How to strategically say “no” to opportunities that will sink a startup- The market forces making AI monitoring one of the fastest-growing security segments todayIf you’re scaling a SaaS company, dev shop, or enterprise solution, Ken’s perspective offers a blueprint on balancing product focus, channel strategy, and global expansion.Chapters00:00 Intro & The “No Koala AI” Story04:20 From Military to Security Tech Leadership08:00 Founding and Scaling in Competitive Markets11:45 The Real AI Advantage: False Positive Reduction15:26 LLMs and the Future of Surveillance AI17:50 Gun Detection, Healthcare & Public Safety Use Cases21:31 Cloud vs. Private Cloud in Security Infrastructure23:56 Global Regulations & Data Privacy Challenges25:46 Competing in a Crowded AI Security Market29:01 Growth Levers & Global Expansion Strategy30:59 Magic Wand: The Infrastructure Ken Wishes He HadResources🔗 Actuate: https://www.actuate.ai🔗 Big North Marketing: https://www.bignorthmarketing.com | — | ||||||
| 8/29/25 | ![]() 039 - Scaling Social Care Tech: Building Marketplaces in Healthcare with Cody Pittman, CEO of Duett | What happens when every regulatory change becomes an innovation opportunity?In this episode of Pitch, Build, Scale, we sit down with Cody Pittman, CEO of Duett, to explore how his company is reshaping social care technology.Duett helps social workers and care coordinators match seniors and people with disabilities to the right in-home care providers, digitizing a process that was once managed with phone calls, faxes, and spreadsheets.Cody shares how his global journey, from teaching English in Chile to scaling a marketing agency in San Francisco, ultimately prepared him to lead Duett. Along the way, he reveals the bigger picture: why founders must treat policy changes as doors opening, not walls closing.We dive into:- Why healthcare marketplaces are so hard to scale- The tension between efficiency and human-centered care- How AI is being applied (and where it shouldn’t be) in healthcare- Turning nonprofits into product advocates- Why “stay-at-home” care is the future of U.S. healthcare policyIf you’re building SaaS or service platforms in complex industries, this episode is a blueprint for innovation, resilience, and impact.Chapters00:00 Policy Change as Opportunity02:00 Cody’s Unlikely Path into Tech06:00 From Startup Chile to San Francisco Marketing10:00 Lessons from Serving Hundreds of Startups20:00 What Duett Is & Who They Serve24:00 Digitizing Referrals for Seniors & People with Disabilities28:00 Challenges Scaling in Healthcare31:00 AI in Healthcare: Liability & Limits35:00 Navigating Policy Shifts41:00 Duett’s Expansion PlansResources🔗 Connect with Cody Pittman: https://www.linkedin.com/in/jcodypittman🌐 Learn more about Duett: https://duett.com🌐 Big North Marketing: https://BigNorthMarketing.com | — | ||||||
| 8/26/25 | ![]() 038 - AI, Efficiency, and the Future of Nonprofit Tech with Chris Hanson, Co-Founder, The Databank GBC | What happens when a tech innovator with 40+ years in the industry applies AI to help mission-driven organizations work smarter, faster, and at scale?In this episode of Pitch, Build, Scale, we sit down with Chris Hanson, Co-Founder of The Databank, to explore how a pioneering nonprofit SaaS company evolved from dial-up databases in the ’90s to AI-powered CRM bots today.Chris shares how AI is unlocking efficiency for nonprofits: freeing up precious time and resources, improving data insights, and enabling faster, more impactful decisions. From early struggles in the dot-com era to bootstrapping a social mission-driven SaaS, this is a story of resilience, innovation, and staying ahead of technology curves.Whether you’re a SaaS founder, software agency leader, or simply curious about AI’s role in creating real-world change, you’ll find valuable takeaways here.Chapters:00:00 Introduction02:00 Chris Hanson’s journey into tech and nonprofits04:41 From marketing consultancy to The Databank08:41 Building a social mission into a for-profit SaaS10:42 Pivoting from fundraising software to hybrid SaaS solutions11:48 How the Sierra Club shaped The Databank’s early innovation14:20 Why AI is a perfect fit for nonprofit efficiency16:45 Overcoming adoption hurdles with AI19:21 The mindset that drives ongoing innovation20:21 Comparing AI to past tech revolutions22:37 How The Databank uses AI internally23:22 Legacy and impact stories25:54 The future of nonprofit tech in an AI-driven world28:04 The pace of AI change and ongoing learning29:01 Where to connect with The DatabankResources:🌐 The Databank – https://www.thedatabank.com🌐 Big North Marketing – https://www.bignorthmarketing.com | — | ||||||
| 8/22/25 | ![]() 037 - Turning People into a Company’s Greatest Knowledge Asset with Yumi Kimura, CEO & Co-Founder, LEAD | What if the most valuable knowledge in your company isn’t in your documents, but in people’s heads?In this episode of Pitch, Build, Scale, Yumi Kimura, CEO & Co-Founder of LEAD, shares how her AI-powered platform transforms Fortune 500 companies from siloed and inefficient to connected and collaborative.From building Meitu Japan to tackling the “attention gap” in knowledge management, Yumi’s journey spans billion-user apps, billion-dollar IPOs, and deep research into organizational behavior. She explains why most companies mistake “information” for “knowledge,” the five pillars of true knowledge management, and how AI can make invisible expertise visible without invading privacy.Whether you’re scaling a SaaS, running a dev shop, or leading a large enterprise, Yumi’s insights will change how you think about collaboration, culture, and the future of work.Chapters00:00 - Intro & Yumi’s Background03:33 - Scaling Meitu in Japan & Global Expansion07:25 - The Frustration That Led to Founding Lead09:21 - The Five Pillars of Knowledge Management11:17 - How LEAD’s Products Work in Slack & Teams13:34 - The Role of PLG in Enterprise Sales15:30 - Integration Examples with Fortune 500 Clients20:59 - AI’s Real Role in Knowledge Flow26:15 - Why Digital Transformation Fails Without Culture32:20 - LEAD’s Go-To-Market & Growth Strategy34:54 - The Magic Wand to Fix Market Education37:21 - Where to Learn MoreResources:Lead: https://www.lead.appBig North Marketing: https://bignorthmarketing.com | — | ||||||
| 8/18/25 | ![]() 036 - Balancing Innovation and Integrity in the AI Era with Ming Chan, Founder, The 1st Movement | What does it take to build a tech consultancy that thrives for 20+ years while staying small, nimble, and deeply human?In this episode, Emmy award-winning technologist and product strategist Ming Chan shares his journey from being yelled at by Steve Jobs, to launching The1stMovement, to navigating the promise and peril of AI.Ming reveals why he intentionally limits his client base, how he’s kept enterprise partnerships for decades, and the moral questions every technologist should ask about AI’s role in society.What you’ll learn in this episode:- How early experiences with Apple shaped Ming’s vision for tech and creativity- Why being a “lifestyle entrepreneur” can be a strategic choice- The tolerance-of-risk gap between startups and enterprises when adopting AI- Practical ways agencies can use AI to boost velocity without sacrificing quality- How to build client relationships that last decadesChapters00:00 - The Morality and Perception of AI01:54 - From Music to Tech: Ming’s Origin Story04:53 - Getting Yelled at by Steve Jobs08:17 - The1stMovement’s Mission and Evolution10:49 - Client Base and Team Size Strategy15:45 - Why Stay Small? The Lifestyle Entrepreneur Approach17:15 - AI Adoption in Enterprises vs Startups21:39 - Using AI for Speed and Efficiency23:22 - Startup Clients and the Reality of MVPs25:55 - Growing vs Staying the Course28:42 - Building Without Outside Funding31:54 - The One Piece of Advice to His Younger SelfResourcesThe1stMovement: https://the1stmovement.com/Connect with Ming Chan: http://www.linkedin.com/in/mingchan/Big North Marketing: https://bignorthmarketing.com/ | — | ||||||
| 8/15/25 | ![]() 035 - Sustainability at Scale: AI-Powered Product Decisions with Kathleen Egan, CEO, ecomedes | What happens when a surfer-turned-startup-CEO tackles one of the world’s most entrenched supply chain problems?In this episode of Pitch, Build, Scale, we sit down with Kathleen Egan, CEO of ecomedes, to explore how sustainability, SaaS, and systems thinking converge to reshape how commercial buildings are designed, sourced, and built.Kathleen shares how ecomedes is streamlining the procurement and specification of green building products, helping everyone from sales reps to federal agencies save time, reduce emissions, and cut costs. Along the way, we dive into the future of AI in sustainability, startup bottlenecks, and why spreadsheets are killing collaboration.If you’ve ever wondered what product-market fit looks like for early adopters of sustainability or how to scale without breaking the bank, this is one you don’t want to miss.Chapters00:00 – The Plastic Problem and Surf-Inspired Sustainability04:28 – Building a Business Around Eco Data08:34 – How ecomedes Works for Builders and Manufacturers13:18 – AI in Construction Tech: Where It Works, Where It Doesn’t18:00 – Collaboration Features and the Death of the Spreadsheet21:54 – Why Adoption is Slower Than It Should Be26:12 – Bottlenecks: Full-Stack Engineers and Long Sales Cycles30:42 – What Comes After Early Adopters32:00 – Magic Wand: Cloning Engineers and Building ViralityResourcesLearn more about ecomedes: https://www.ecomedes.com/Grow your revenue with Big North Marketing: https://www.bignorthmarketing.com/ | — | ||||||
| 8/11/25 | ![]() 034 - Scaling AI with Less Hardware: Pivoting to Infrastructure Efficiency with Todd Smith, CEO, TAHO | What happens when your AI product isn't the real product?Todd Smith, CEO of TAHO (Formerly Opnbook), shares how a year into building a business intelligence tool for AI usage tracking, his team stumbled into something bigger - a game-changing infrastructure optimization layer that boosts high-performance computing across AI, gaming, crypto, and more.In this episode, Todd walks us through:- The original idea behind Opnbook and why they shelved it- How pivoting to their infrastructure layer (TAHO) opened a massive market opportunity- Why AI-era startups can run leaner, faster, and cheaper than ever before- What most VCs get wrong about true innovation- Why the next generation of enterprise wins will be powered by software efficiencyFrom pre-IPO tours at Facebook, Snapchat, and Docker to rolling the dice on his own venture, Todd brings decades of hard-earned infrastructure insight and startup humility to the table.🧠 If you’re building in AI, high-performance compute, or B2B SaaS — this one’s essential listening.⛓️ ResourcesLearn more about TAHO: https://www.taho.is/Grow your revenue with Big North Marketing: https://bignorthmarketing.com🕒 Chapters (Timestamps)00:00 – Todd’s path from DJ gear to Silicon Valley IT03:40 – What big tech teaches you about scale07:15 – Founding Opnbook and the first AI productivity tool13:20 – Pivoting into infrastructure: the TAHO origin story17:45 – What Nvidia’s backlog says about the real market gap23:10 – How Opnbook’s tech slashes compute time and energy use29:45 – Fundraising frustrations in a risk-averse VC climate35:20 – Why most VCs can’t spot game-changing tech43:00 – The next 12 months: landing a flagship enterprise customer47:30 – The real bottlenecks: admin drag and scaling operations | — | ||||||
| 8/8/25 | ![]() 033 - Why Your Revenue Forecasts Are Broken And How to Fix Them with Daren Lauda, CEO, Outset | Forecasting isn’t just about predicting revenue—it’s about changing the future.In this episode of Pitch, Build, Scale, we sit down with Daren Lauda, CEO of Outset, to break down how most SaaS companies are investing in go-to-market growth with zero clarity on when returns will land.Daren brings decades of enterprise GTM experience (Salesforce, PTC, Fortiv) and is now on a mission to fix revenue forecasting with interpretable AI. We talk about:- The flaw in traditional pipeline models- How to map campaign ROI to month-specific returns- Why generative AI won’t replace human insight—but should enhance it- The real reason your sales and marketing spend is under fireIf you're a SaaS founder or GTM leader navigating tighter budgets, complex buying cycles, and pipeline anxiety—this one’s for you.🎧 Subscribe for more insights on scaling tech businesses in a world of intelligent automation.⏱ Chapters00:00 Intro & Daren’s Path from Infantry to CEO03:45 Forecasting the when of ROI06:10 Why near-bound referrals still win08:42 Ideal customer profile for Outset11:20 Predictive analytics vs. AI hype14:25 Common forecasting mistakes16:50 Managing sales & marketing like a P&L20:10 Product roadmap & customer feedback23:38 Outbound messaging that actually works27:30 The magic wand: fixing customer acquisition📚 Resources🔗 Outset: https://www.outsetops.com🔗 Connect with Daren: https://www.linkedin.com/in/darenlauda🔗 Big North Marketing: https://www.bignorthmarketing.com | — | ||||||
| 8/4/25 | ![]() 032 - Building Systemic Growth: AI, Automation & Client Success w/ Peter Vasilion, CEO, Facet Interactive | In this episode of Pitch, Build, Scale, we sit down with Peter Vasilion, CEO and IT Division Lead at Facet Interactive. Peter shares his journey from tinkering with Pentium 2s in his parents’ warehouse to leading a systems-first consultancy that helps organizations multiply their team’s effectiveness through automation, AI, and enterprise-grade web apps.We dive into:- Why Peter treats AI like an employee—and what that means for practical implementations.- The generational shift changing how clients view marketing and IT partners.- How Peter built scalable processes across ventures like FlightFX (a first-party Microsoft Flight Simulator partner).- Why aligning AI with human oversight is critical for successful outcomes.- Lessons on balancing business development, delivery, and relationship-building in a volatile economy.Whether you’re a SaaS founder or run a dev agency, this conversation will reshape how you think about building systems that scale.Resources:Transform your business technology with Facet Interactive: https://facetinteractive.comGet new aircraft for flight simulator at FlightFX: https://flightfx.ioGrow your revenue with Big North Marketing: https://bignorthmarketing.comChapters00:00 Introduction to Facet Interactive and Peter Vasilion05:53 The Impact of Technology on Business10:29 Evolving Client Expectations in the Tech Landscape13:37 Leveraging AI in Business Operations16:45 Balancing AI and Human Interaction21:26 Client Expectations and AI Limitations25:57 Real-World AI Implementation Challenges28:35 Understanding Typical Clients and Relationships32:42 Customer Acquisition Strategies36:03 Navigating Diverse Industries and Custom Solutions39:18 Scaling Challenges in a Changing Economy43:17 Building Authentic Relationships Post-Pandemic | — | ||||||
| 7/31/25 | ![]() 031 - The Future of GEO and AI Voice Outreach with Jay Johnson, CEO, Click Loop Digital | How do you scale follow-up without scaling headcount?In this episode of Pitch, Build, Scale, I talk with Jay Johnson, CEO of Click Loop Digital and creator of Alara, about the critical gap in modern lead generation: follow-up that actually converts.We dig into:- Why AI-powered voice systems like Alara are changing the game for real estate, legal, healthcare, and recruiting- The shift from traditional SEO to GEO (Generative Engine Optimization) and what it means for your website- How to build content that shows up in AI search (LLMO) across ChatGPT, Claude, Perplexity, and Google SGE- Why lead gen isn't enough—and what happens when thousands of leads hit a wall without systems to handle themJay’s cross-industry background in media, real estate, and enterprise digital transformation gives him a unique lens on what it takes to move people - not just pixels.🔔 Like and subscribe for more episodes every week.📚 ResourcesClick Loop Digital: https://clickloopdigital.comAlara: https://www.alaravox.comBig North Marketing: https://bignorthmarketing.com⏱ Chapters00:00 From Media to AI: Jay Johnson’s Journey05:45 Why Lead Gen Fails Without Follow-Up08:30 Barriers to AI Adoption in Healthcare & Legal13:20 Building Alara: AI Voice That Sounds Human18:45 What Is GEO (Generative Engine Optimization)?23:00 LLMO, Content Strategy & the New AI Search26:00 Is SEO Dead?29:15 Scaling Tech + Services Without Losing Agility33:10 Jay’s “Magic Wand” for AI Adoption | — | ||||||
| 7/29/25 | ![]() 030 - Bringing GitHub-Like Control to Finance Teams with Sebastian Perez Lawrence, Co-Founder, Rockhopper | What happens when a corporate finance veteran gets tired of error-prone spreadsheets and decides to reimagine how finance teams collaborate?In this episode of Pitch, Build, Scale, we sit down with Sebastian Perez Lawrence, Co-Founder of Rockhopper, to explore how they’re building “GitHub for spreadsheets” - empowering finance teams to streamline reviews, reduce risk, and prepare for the future of AI-assisted workflows.We discuss:- Why spreadsheet chaos is still the norm in billion-dollar enterprises- The power of white-glove onboarding for early enterprise clients- Balancing hype and reality in AI adoption for sensitive financial data- Building trust with CFOs by focusing on ROI and real numbers- Rockhopper’s vision to become the auditing layer that keeps data quality high in AI-driven financeWhether you lead a SaaS company, run a dev shop, or manage a finance function, this conversation will change how you think about data integrity in an AI-powered world.Resources:Level-up your financial spreadsheets with Rockhopper: https://rockhopper.coConnect with Sebastian on LinkedIn: https://linkedin.com/in/sebastian-perez-lawrenceGrow your revenue with Big North Marketing: https://bignorthmarketing.comChapters00:00 Introduction to Rockhopper and Its Mission03:44 Sebastian's Journey into Tech and Founding Rockhopper06:03 Identifying the Problem: The Need for Spreadsheet Solutions11:03 Challenges of Implementing AI in Finance17:10 Understanding CFOs' Perspectives on AI Adoption20:59 Future Vision: Integrating AI and Quality Assurance22:56 Goals for Growth and Expansion26:46 Fundraising and Building Relationships29:39 Call to Action: Join the Advisor Network | — | ||||||
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