
S01E04: Design curiosity with David Prentell
From Pixels with Purpose by Nordcraft
May 20, 2025 · 49 min · Season 1 · Episode 4
About this episode
David Prentell discusses the future of design roles, hiring practices, and the integration of AI tools in design.
Today we are talking with David Prentell about the future of the design role, what to look for when hiring designers and some interesting ways he includes AI tools in to the design process. David is the founder of https://g-w.studio which is an acclaimed design studio known for their work with Goold, Klarna and Spotify among others. You can sign up for typograph here: https://typograph.studio/en What is Nordcraft? 🤷♀️ Nordcraft is an open-source web app builder crafted for professional product teams where: 👨🎨 Designers implement design in a Figma-like UI and 👨💻 Developers build logic with React-style functionality Try Nordcraft here 👉 https://nordcraft.com?utm_medium=youtube 🌎 Visit https://nordcraft.com 🦋 Follow https://bsky.app/profile/nordcraft.com 🐦 Follow https://twitter.com/nordcraftengine 💬 Join https://discord.gg/nordcraft
People in this episode
Guest: David Prentell
Topics covered
- design
- AI tools
- hiring designers
Keywords
- design curiosity
- Goold
- Klarna
- Spotify
Mentioned in this episode
Products: typograph, Nordcraft
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