Plenty with Kate Northrup

What happens when the thing consuming most of your time is producing the least amount of your results?In this inspiring case study episode, Kate sits down with longtime entrepreneur, author, and women’s health educator Nicole Jardim to unpack a business breakthrough that completely changed the way she works, leads, and grows her company.Nicole has spent more than a decade building a trusted brand helping women heal their periods and hormonal health. As the founder of Fix Your Period and the Institute for Menstrual Health, she has impacted thousands of women and trained practitioners around the world. But despite her success, she found herself exhausted, stretched too thin, and spending most of her energy on the part of her business that was generating the smallest return.After joining Business By Design and attending an in-person mastermind, Nicole experienced a breakthrough that had been hiding in plain sight. Through a simple but powerful analysis of where her time was actually going versus where her revenue was coming from, she realized she had been investing the majority of her effort into a business segment that was contributing only a fraction of her income.In this conversation, Nicole shares the emotional resistance that surfaced when she was forced to reconsider a brand she had spent years building, the challenge of simplifying after years of adding complexity, and why even experienced entrepreneurs need mentorship and outside perspective to see what’s right in front of them.She also discusses how she completely transformed the launch strategy for her practitioner certification program, creating a more immersive experience for prospective students, increasing engagement, raising tuition, and ultimately enrolling more students while creating a stronger sense of community and connection.Together, Kate and Nicole explore the realities of long-term entrepreneurship, how the online business landscape has changed over the last several years, and why growth does not have to come from working harder. Instead, they reveal how clarity, focus, and strategic simplification can unlock results that feel both more profitable and more sustainable.This episode is a powerful reminder that sometimes the biggest breakthrough isn’t learning something new—it’s finally seeing what has been obvious all along.If you’ve ever felt overextended, overwhelmed, or uncertain about where to focus your energy, Nicole’s story offers a compelling example of what becomes possible when you stop dividing your attention and start aligning your efforts with what is actually working. “When you're inside of your business, you become so blind to the things that are completely visible to you.” — Nicole Jardim🎤 Let’s Dive into the Good Stuff on Plenty 🎤00:00 Working Less and Making More03:42 The Business That Was Draining Her Energy08:55 Why Nicole Joined Business By Design14:26 The Eye-Opening Revenue Breakdown20:11 When Mentorship Changes Everything27:38 Letting Go of What No Longer Works34:17 Simplifying a Decade-Old Business40:54 The Launch Changes That Increased Revenue48:36 Raising Prices and Serving Students Better56:41 Building a More Profitable Business with Less Work Links and Resources:Kate's InstagramBusiness Breakthrough ExperienceBusiness By DesignConnect with Nicole Jardim:WebsiteInstagram ✨ What If Growing Your Business Created More Freedom, Not Less?Most entrepreneurs think they need to work harder to make more money.But the businesses that thrive long-term are built on systems, structure, and repeatable processes.That’s exactly what Business By Design helps you create.When we implemented James Wedmore’s frameworks:🔹 We increased launch revenue by 63%🔹 We increased earnings per lead by 31%🔹 We became more profitable while launching half as oftenBecause the right systems don’t just grow your revenue.They give you your life back.Inside Business By Design, you’ll learn:🔹 How to create scalable systems that support growth🔹 How to build stronger offers and customer journeys🔹 How to increase revenue without increasing hustle🔹 How to create a business that generates more freedom and flexibilityThe entrepreneurs who thrive over the next decade won’t be the ones working harder.They’ll be the ones with the clearest systems and most repeatable paths to revenue.👉 Enroll in Business By Design and start building a business that works better—not one that requires more from you. ✨

What if the reason you're not earning more isn't a capability problem—it's a capacity problem?If you've ever found yourself pumping the brakes on your own income—not because you can't make more money, but because some part of you is afraid of what comes with it—this episode is for you.Welcome to the Recalibration Series. This is a special collection of episodes I've created specifically for high-capacity, high-functioning humans who are ready to recalibrate their relationship with power, money, and safety. If you're someone who generates meaningful income, carries a lot of responsibility, and still feels that low-grade financial anxiety humming in the background no matter how much comes in, you're in exactly the right place.In Part 1, we're diving into one of the most sneaky and under-discussed patterns I see with my students: the belief that more income means more pressure. This unconscious association is quietly keeping so many brilliant, capable people from going all the way — from opening the floodgates to the income, the impact, and the work that truly wants to come through them.Here's what I want you to know: your desires are not by mistake. The things you genuinely want to pursue are pointing you somewhere real. But if you've been turning down the volume on your ambition because you're afraid you won't be able to handle the growth, we have what I call an infrastructure problem. And the good news? Infrastructure can be built.In this episode, I introduce the concept of your hidden money ecosystem—the internal and external scaffolding that either supports your expansion or quietly undermines it. I also walk you through the difference between making more money through effort versus through leverage, and why pouring more income into a system that isn't set up to receive it is like pouring water into a leaky bucket. More water doesn't fix the leaks. It never will.This isn't about working harder. It's about building the structure that lets wealth land— and stay.In this episode, we explore:Why high-functioning earners unconsciously associate more income with more pressure (and how to shift it)The hidden money ecosystem concept and why it's the real foundation of financial expansionThe difference between effort-based income and leverage-based income — and where you might be leaving leverage on the tableWhy making more money alone won't fix what feels broken — and what actually willHow to move from trying to hold more to being supported by the structures you buildThis episode is for you if:You make good money, but still feel anxious about itBig revenue months bring a rush—followed immediately by "what if I can't keep this up?"You've tried earning more, mindset work, spreadsheets, and financial advisors— and something still doesn't clickYou're tired of being the infrastructure and ready to be supported by itThis is Part 1 of the Recalibration Series on Plenty. New episodes in this series drop throughout the season, and each one builds on the last. I can't wait to walk through this with you."The question is not: can you make more money? The question that we need to be asking is: does your system know how to metabolize it?” -Kate Northrup🎤 Let’s Dive into the Good Stuff on Plenty 🎤00:29 Recalibration Introduction & Series Purpose01:11 Recalibration Series Promise01:50 Making More Income Without More Pressure03:27 Desires, Destiny & Internal Scaffolding04:55 Hidden Money Ecosystem & Leaky Bucket Metaphor08:44 Effort vs Leverage: Ways to Grow Income 10:47 System and Structure Challenges with Growth15:51 Building Systems for Healthy Overflow17:38 Resources & Money Reset OfferLinks and Resources:Money ResetThe Recalibration Field GuideInstagram✨ Ready for Income That Actually Builds Something?If you're capable, ambitious, and earning well — but your financial life still feels like something you have to hold together — this one's for you.The free Recalibration Field Guide is a diagnostic companion to the Recalibration Series here on Plenty. It's built to take what you're hearing in the series and locate it precisely in your money ecosystem — so you can see exactly where to go next.Most people recognize themselves within the first five minutes.Inside the Field Guide, you'll explore:🔹 The Four Hidden Money Ecosystem States — Overdrive, Constriction, Diffusion, and Stewarded — and which one your money is actually running in right now🔹 The Wealth Stewardship Pyramid — the sequence wealth actually builds through, and how to reorient your ambition toward architecture instead of urgency🔹 The Four-Leaks Diagnostic — where money and energy are escaping your system, not hypothetically, but in your specific income pattern and situation🔹 The Energetics → Engineering → Expression Map — why surface-level financial fixes haven't worked, and what to do instead🔹 Deep Reflection Prompts — built around the central question the series raises: Why do I still feel like I'm the one who has to make everything happen, even when things are going well?This isn't a budgeting tool. It's not a workbook. It's a diagnostic instrument for self-led leaders who are ready to stop being the sole infrastructure of their own financial life — and build something that actually holds.👉 Download the free Recalibration Field Guide at katenorthrup.com/fieldguideBecause making more money is powerful.But building the architecture that makes what you earn actually stay, compound, and support your life?That's the upgrade. ✨

What if the most radical thing you could do isn’t fight harder—but finally put down your sword?In this episode, I sit down with my friend Dr. Kelly Brogan, host of Reclamation Radio, to explore what happened when she stopped trying to convince anyone and turned her attention inward. We talk about activism, identity, feminine power, marriage, money, and the grief that can live underneath even the most successful life. Kelly shares how examining her own patterns—rather than battling villains—transformed her relationships, her business, and her sense of safetyWe also dive into provocative territory around women, provision, ambition, and what it really means to feel supported instead of self-sufficient at all costs. If you’re a high-functioning woman whose external success has outpaced your internal peace, this conversation will feel like both a mirror and an invitation.“Most big-time activists have dumpster fires in their personal lives. In my case, activism was an elaborate avoidance strategy.” — Kelly Brogan🎤 Let’s Dive into the Good Stuff on Plenty 🎤00:00 – Introduction and Personal Reflections11:24 – Cultural Differences in Behavior18:55 – Influence of Literature on Life Choices22:24 – Prioritizing Motherhood27:45 – Activism and Personal Reflection39:56 – Unexpected Business Success48:07 – Creating Personal Connections01:01:28 – Containment in Business and Relationships01:06:53 – Weightlifting and Personal Growth01:09:18 – Conclusion and FarewellLinks and Resources:Relaxed Money®Do LessMoney, A Love StoryConnect with Dr. Kelly Brogan:WebsiteInstagramReclamation Radio PodcastVital Mind Reset ProgramA Mind of Your Own✨Ready to Feel Supported by the Money You’re Already Making?If you’re ambitious, capable, and earning well—but still feel a quiet undercurrent of financial pressure—this is for you.I created a free Money Breakthrough Guide for high-functioning leaders who don’t need beginner money advice… but do want their income to finally feel steady.Inside, you’ll hear powerful insights from 20+ high-earning entrepreneurs sharing the real decisions, mindset shifts, and structural changes that transformed their relationship with money —not just how they made more, but how they built something that actually supports them back.You’ll also get a short private training where I walk you through:The shift from income-chasing to wealth architectureHow to turn earning into keepingA simple, body-based tool to help money feel less charged and more groundedThis isn’t about budgeting harder.It’s about building financial infrastructure that matches your ambition.If you’re ready for sustainable wealth, emotional steadiness, and money that grows in rhythm— not chaos, download your free guide now.👉 Get the Money Breakthrough Guide at katenorthrup.com/breakthroughsBecause getting richer is gorgeous.But building wealth that actually feels good? That’s the upgrade.

What if tuning in to what turns you on is one of the most powerful ways to access more money, confidence, and leadership in your life?In this episode of Plenty, I sit down with Genevieve LeJeune, founder and CEO of Skirt Club, a private international membership for bisexual and bi-curious women. Our conversation moves straight into territory most people avoid - pleasure, desire, power, money, and the courage it takes to invest in yourself when the world tells you not to. Genevieve shares how Skirt Club began as a small gathering in her London flat and grew into a global movement, why she created an alter ego to step into leadership, and what it actually looks like when women prioritize their own pleasure and agency - without apology.We talk about the cultural shame that has kept women disconnected from their desire, how giving yourself permission to want more changes the way you show up everywhere, and why women who take ownership of their pleasure often become clearer decision-makers, stronger leaders, and more powerful stewards of money. Genevieve also breaks down how Skirt Club events work, why privacy and discretion matter, and what she’s learned after witnessing thousands of women claim parts of themselves they were taught to hide.This episode is about more than sex. It’s about self-trust. It’s about choosing yourself before you have all the answers. And it’s about the quiet, radical truth that when women listen to their bodies and act on what they want, their money, confidence, and sense of power expand right along with them.XO,Kate“I wasn’t trying to change who I was. I just stepped into another version of myself and gave her permission to lead.” - Genevieve LeJeune🎤 Let’s Dive into the Good Stuff on Plenty 🎤00:00 – Introduction to Self Acceptance and Sexuality10:42 – Cultural Shifts Around Women's Sexuality17:42 – What Happens at Skirt Club Events21:05 – Dressing for Empowerment and Confidence25:27 – Cultural and Religious Influences on Sexuality35:10 – Marketing Strategies and Word of Mouth42:09 – Adapting to COVID-19 and Online Events43:24 – Launch of Skirt Society App45:33 – Interconnection of Money, Power, and Sexuality46:37 – Personal Growth Through Adventure50:43 – Conclusion and Call to ActionLinks and Resources:Money Breakthrough GuideConnect with Genevieve LeJeune:Skirt ClubInstagramSkirt Club InstagramSkirt Club Community Instagram✨ Ready to create more on your wealth-building journey?Ready to create more ease on your wealth-building journey? I’ve created a special Money Breakthrough Guide just for you! I interviewed over 20 high-earning women and asked them to reveal their most powerful money breakthroughs—the kind of insights usually shared behind closed doors. Now I’m passing them on to you, completely free.Head to katenorthrup.com/breakthroughs to grab the guide PLUS a mini-lesson where I share my biggest money shifts and a nervous system healing tool to help you expand your abundance capacity.This is your chance to transform your relationship with money from the inside out—grab it now! 💫